Established as a tribute to the city where the Martini is believed to have originated, the week-long celebration from August 1-6, 2022, will not only shine a light on a great classic cocktail but also raise funds for the Sisters of Perpetual Indulgence, a San Francisco-born non-profit and cutting-edge Order of queer and trans nuns devoted to community service and activism.
“We cannot think of a better way to celebrate a cocktail with such rich history than by creating the first ever Martini Week with our San Francisco-born Junipero Gin,” said Brian Radics, CMO of Hotaling & Co.
“We are proud to celebrate this classic cocktail while raising funds for the Sisters of Perpetual Indulgence. This week brings together our value of Living Life Unfiltered with raising a martini to the Sisters, a great group that also boldly breaks with convention as they devote themselves to local activism and outreach to those on the fringe. We hope you will celebrate with us!”
During San Francisco Martini Week, Junipero Gin hopes to inspire consumers to get creative. With a bit of inspiration and a gin famous for challenging the norms, residents and visitors in San Francisco are encouraged to order a tried-and-true martini or mix it up to find the martini variation that they like best.
In the spirit of giving, Junipero Gin will donate $10,000 to the Sisters of Perpetual Indulgence, whose dedication to human rights, diversity, and spiritual enlightenment has been essential to shaping the San Francisco we know and love. Additionally, $2 from every signature Junipero martini sold during Martini Week at participating bars and restaurants will be donated to the Sisters of Perpetual Indulgence to support their grant programs that fund progressive, grassroots organizations and projects that serve marginalized communities.