As we are about to experience the second year of St Patrick’s Day celebrations being called off, Jameson Irish Whiskey is calling for a special paid time off with #JamesonSPTO
With exactly one month until the beloved Irish holiday, Jameson is on a mission to get everyone to plan for a much-needed break. Since March 2020, an overwhelming majority of Americans have shortened, postponed, or canceled their planned time off, despite working longer days with fewer breaks.
“As a holiday centered around people coming together to have a good time, St. Patrick’s Day has always been a moment people look forward to,” said Pam Forbus, CMO of Pernod Ricard USA. “We’re not here to tell you how to celebrate, just that you should celebrate on March 17th. We hope everyone joins us in putting their own spin on safely connecting.”
Jameson partners Retta Sirleaf and Joe Lo Truglio are providing SPTO inspiration in their signature style, starting with a PSA that makes the case for taking time off on March 17th: Jameson fans who pledge to take a #JamesonSPTO will be entered for a chance to win $50 to spend with friends this St. Patrick’s Day.
“A Jameson SPTO is the kind of PTO anyone can use, and everyone deserves,” declared Retta. “Highlight March 17th on your calendar, grab a Jameson cocktail, and rally your friends – it doesn’t matter if you are on a computer, or in masks and 6-feet-apart – St. Patrick’s Day is still on for 2021!”
For each winner, Jameson will donate an additional $50 in their honor to the Restaurant Workers Community Foundation to complement a $150,000 donation the brand is making to the advocacy and nonprofit.
“While we want people to take a break this St. Patrick’s Day by taking time off, we recognize that bartenders and restaurant workers in our community need a different kind of break after a difficult year,” said Andrew Eis, Jameson Engagement Director at Pernod Ricard USA. “We’re proud the Jameson SPTO campaign will continue the Pernod Ricard relationship with the Restaurant Workers’ Community Foundation by supporting grantmaking programs that prioritize the health and wellbeing of bartenders and restaurant workers across the country.”
St. Patrick’s Day kits will be available through the online Jameson shop, each including a range of items designed to help make any get-together – March 17th and beyond – feel legendary. As for entertainment, fans around the world can tune in on St. Patrick’s Day to watch the Jameson Connects, A Global Streaming Performance with some exciting talent from Ireland and around the globe.