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JAMESON LAUNCHES NEW IRRESISTIBLY SMOOTH CAMPAIGN Making A Stir

JAMESON LAUNCHES NEW IRRESISTIBLY SMOOTH CAMPAIGN

November 8,2023

Irish Whiskey brand Jameson has tapped into its smoothness with the launch of a new campaign, ‘Must Be A Jameson’.

Highlighting the attributes that have propelled the company from its inception in 1780 – ‘always welcoming and forever smooth’ – the campaign sets out to connect a world full of like-minded people who do not take themselves too seriously.


In the spot, we meet Jose, a suave man who cannot seem to have his day ruined, no matter what happens. For him ‘wrong turns usually turn out all right and even when he shows up uninvited, he never turns up empty handed. He only ever drinks smooth Jameson whiskey. Surely he must be part of the family. Must Be a Jameson.’

Narrated by Irish actor Cillian Murphy and directed by two-time Oscar-nominated writer-director, Bryan Buckley, the campign invites people to toast to being a part of the family, anchored by the spirit of togetherness and community.

“Jameson is a serious whiskey that doesn’t take itself too seriously, and this new campaign is our lighthearted take on connecting people through their shared outlook on life,” says Johan Radojewski, Vice President of Marketing, Jameson Irish Whiskey.

“Have you ever sat at a bar, saw a stranger, and wondered if you’d be friends in another life? Next time, go say hello. After all, they could be a Jameson, too.”

Must be a Jameson was created in partnership with Ogilvy and will live across television, audio, social, OOH and streaming channels in the U.S. The campaign will launch in global markets in 2024.

In the spirit of the campaign’s dynamic OOH displays, “If you’ve never set foot in Ireland, but still feel a part of the family,” Jameson encourages you to learn more about the new campaign by visiting @Jamesonus or JamesonWhiskey.com.

JAMESON LAUNCHES NEW IRRESISTIBLY SMOOTH CAMPAIGN Making A Stir

FIRST STANDALONE GREY GOOSE BAR OPENS IN MELBOURNE

May 24,2024

Global Vodka brand Grey Goose has opened the doors to Le Martini, its first standalone bar, at Crown Melbourne.

Dedicated to its namesake – the Martini – the bar will feature bespoke cocktail menus created by international guest bartenders.


To celebrate the opening, Le Martini’s first guest bartender menu has been created by award-winning industry icon, Dale DeGroff.

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“We’re living in the most extraordinary time when it comes to cocktails,” said DeGroff, ‘and so I’m delighted to create the opening menu at Le Martini, a bar that is dedicated to this iconic drink.

DeGroff’s menu includes –

“I wanted to show the evolution of the Martini — from what was served in 1888 to the 19th and 20th centuries and paying tribute to the new millennium, and so we’ve made that happen, all using the exquisite Grey Goose vodka, which has been my go-to vodka since I participated in the world release in New York City in 1997,” DeGroff continued.

Paying homage to one of the world’s most iconic cocktails, Le Martini offers guests the chance to revel in luxury whilst experiencing Grey Goose’s signature quality and craftsmanship.

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Immersing guests in the euphoria of craft, bartenders carefully guide the martini’s c them to understand their preferred style and curate martinis matched to their personal desires, proving that the martini is more of a state of mind than a drink. 

Le Martini has been designed as a retreat where guests can celebrate, reminisce and create memorable experiences, sipping on the very best expertly crafted Grey Goose Martinis while immersed in luxury,” explained Head of Marketing at Bacardí-Martini Australia & New Zealand, Sander Janmaat.

In keeping with Grey Goose’s signature French quality and craftsmanship, bar snacks from neighbouring Crown favourite Bistro Guillaume are reimagined with a contemporary flair. 

For more information, please visit crownmelbourne.com.au or follow @LeMartiniBar 

JAMESON LAUNCHES NEW IRRESISTIBLY SMOOTH CAMPAIGN Making A Stir

WILD TURKEY OPENS NEW VISITORS CENTRE NAMED AFTER JIMMY RUSSELL

May 23,2024

Kentucky Whiskey brand Wild Turkey has opened its newly renovated visitor centre, named in honour of the legendary master distiller Jimmy Russell.

The Jimmy Russell Wild Turkey Experience represents a significant step in the ongoing expansion of the Wild Turkey campus and embodies the brand’s deep-rooted commitment to Kentucky hospitality.


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“For our family, this isn’t just a place to visit; it’s like a second home,” says Bruce Russell, Associate Blender at Wild Turkey.

“We’re thrilled to now be able to open our doors a little wider and welcome even more folks into this community. The Jimmy Russell Wild Turkey Experience is a perfect tribute to Grandad and his life-long commitment to spreading the word of bourbon.”

The visitor centre’s renaming commemorates Jimmy’s 70th anniversary year with Wild Turkey and the unwavering dedication he has shown to crafting Bourbon his way—the right way.

Spanning over 12,000 square feet, the state-of-the-art space invites bourbon fans into the Wild Turkey family through tours & tastings, three new indoor & outdoor bars, seating areas, and a retail experience that reflects over a century of bourbon-making tradition.

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The array of amenities include:

Additionally, the brand will soon break ground on a new distillery designed to produce 5 million additional proof gallons, increasing the total capacity to 14 million proof gallons and allowing the distillery to continue to grow and meet demand.

More information on opening hours, location and tours can be found at wildturkeybourbon.com

JAMESON LAUNCHES NEW IRRESISTIBLY SMOOTH CAMPAIGN Making A Stir

FAWN WEAVER ANNOUNCES FIRST LOVE & WHISKEY: UNFILTERED TOUR DATES

May 21,2024

It’s not very often that a book about alcohol makes the Amazon Top 100.

But Fawn Weaver’s Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest not only made it in, but with its pre-order announcement, the book soared to No. 17.


So, obviously, the book needed an equally ground-breaking book tour, which Weaving is providing with her, Love & Whiskey: Unfiltered Tour.

“This tour redefines the book event experience,” explained Weaver, CEO of Uncle Nearest Premium Whiskey. “I am known for my transparency; I embrace spontaneity and genuine interactions.”

Set to provide ‘unique whiskey tastings, book signings, and engaging, truly unfiltered conversations’, the nationwide tour will feature weaver as well as Uncle Nearest distiller Victoria Eady Butler, who is four-time Master Blender of the Year.

“Here, the audience leads—every question is unfiltered, straight from our guests,” Weaver continued. “In between discussions, guests will have the ability to savour exquisite whiskeys under the guidance of one of the industry’s most respected Master Blenders.”

Due to actually be released on June 18 (the day before Juneteenth), Love & Whiskey delves into the legacy of Nearest Green and explores the captivating journey of building the Uncle Nearest brand.

Through the pages, Weaver’s vision for the future of America’s first spirits empire to be built by a woman or person of colour, and her personal story from homeless teen to triumph are told.

Green, a formerly enslaved Black man and skilled whiskey maker, served as the world’s first known African American master distiller and the original master distiller for Jack Daniel.

The first of 20 Love & Whiskey: Unfiltered tour dates and locations will be:

  • Washington, DC: Tuesday, June 18, 2024, at the National Press Club
  • Tampa, FL: Wednesday, June 19, 2024, at the Hard Rock Hotel (SOLD OUT)
  • Atlanta, GA: Friday, June 21, 2024, at the Hyatt Regency
  • Chicago, IL: Tuesday, June 25, 2024, at DuSable Black History Museum
  • Birmingham, AL: Thursday, June 27, 2024, at Hudson in BHM Airport
  • Indianapolis, IN: Saturday, June 29, 2024, at Newfields
  • Shelbyville, TN: Sunday, June 30, 2024, at Humble Baron
  • Portland, OR: Monday, July 15, 2024, at Portland Center Stage

Tickets for all events can be purchased here.

The Tampa event is already sold out, with others expected to sell out quickly. Stay tuned for additional dates.

To find out more about Love & Whiskey join the mailing list or follow Fawn Weaver and Uncle Nearest on Instagram.

 

 

JAMESON LAUNCHES NEW IRRESISTIBLY SMOOTH CAMPAIGN Making A Stir

THE WORLD'S 50 BEST BARS RETURNS TO SPAIN FOR 2024 AWARDS

May 20,2024

After holding the awards ceremony in Singapore last year, The World’s 50 Best Bars returns to Spain for its 16th edition.

In 2022, the awards were held in Barcelona. The 2024 awards will see Spain’s largest city and central capital, Madrid, play host.


The list of The World’s 50 Best Bars will be unveiled at a grand ceremony on Tuesday, 22nd October.

With its mission to showcase the planet’s finest cocktail cities, 50 Best will unite the global bar community in Madrid to recognise the achievements of the best bars in the world.

“We are delighted to bring The World’s 50 Best Bars 2024 to the vibrant streets of Madrid, a city long renowned for its outstanding hospitality,” explained Emma Sleight, Head of Content for The World’s 50 Best Bars.

“We look forward to gathering this incredible community together once more to honour the innovation, creativity, and unparalleled achievements of the world’s most exceptional mixology and to ignite the curiosity of cocktail lovers around the globe.”

As usual, the list of The World’s 50 Best Bars 2024 will be anonymously voted for by a gender-balanced Academy of more than 700 bartenders, consultants, writers, and cocktail specialists from around the world. Deloitte will independently adjudicate the results.

The Bartenders’ Feast, hosted the evening before the ceremony for those talented individuals whose bars feature in this year’s ranking, will again return. As well as special awards such as Michter’s Art of Hospitality Award and Altos Bartenders’ Bartender Award.

Additionally, over the next few months, bars and bartenders from around the world, whether they feature in the list of The World’s 50 Best Bars or not, will also be invited to nominate themselves for the 50 Best Bars Roku Scholarship 2024, the Bareksten Best Bar Design Award and/or Siete Misterios Best Cocktail Menu Award.

For more information, go to theworlds50best.com or connect with the awards via Facebook or YouTube.

JAMESON LAUNCHES NEW IRRESISTIBLY SMOOTH CAMPAIGN Making A Stir

THE ART OF ITALICUS ANNOUNCES ITS 2024 GLOBAL CHAMPION

May 13,2024

Italian aperitivo brand Italicus has announced Esmerelda Castrogivanni from Sips Drinkery in Spain as the global championship winner of the 2024 Art of Italicus Aperitivo Challenge.

Castrogivanni’s award-winning concoction, ’Alloway’, inspired by the English pop art pioneer Lawrence Reginald Alloway, captivated judges with its blend of Italicus Rosolio di Bergamotto, white bitter and apple soda. The drink was uniquely garnished with an edible napkin made of apple jam and caramel.


“With ‘Alloway’, I wanted to provocatively make people reflect on the concept of art and what it represents for each of us,” Castrogivanni explained.

“To do so, I was inspired by what pop art represented in the 1950s, an artistic movement that revolutionised the world of art, making it accessible to ordinary people and no longer just to a few”.

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Esmerelda Castrogivanni’s ’Alloway’

Esmerelda has earned herself the prestigious title and an exclusive mentorship at Cafe La Trova with Julio Cabrera in Miami. “Having won this prestigious title represents a very important achievement for me, which will help me grow further on both a professional and personal level,” she continued.

Second place was awarded to Jan Križaj from Kavarna Moderna in Slovenia, with his cocktail ‘Congelato’ which consisted of Italicus, dry vermouth, pesto and tomato cordial, garnished with Grana Padano with tomato powder.

Stephanie Wullschleger from Herz Bar in Switzerland was awarded third place, creating ‘Lucha Libre’ a cocktail made with Italicus Rosolio di Bergamotto, kiwi-jalapeno cordial and soda, garnished with a Red Kiwi.

The competing bartenders presented a creatively curated cocktail to a panel of esteemed judges including Giuseppe Gallo, Founder and CEO of Italicus, Paloma Difford, Managing Director of Difford’s Guide, and Julio Cabrera, Maestro Cantinero and owner of Cafe La Trova, Miami, who scored each candidate using their expertise to ensure a fair and insightful evaluation process.

“The Art of Italicus Aperitivo Challenge is a program designed to discover and showcase emerging talents in our industry year after year,” explained Giuseppe Gallo, Founder and CEO of Italicus.

“This competition serves as a creative platform, allowing bartenders to express their artistic sensitivity and imagination without any barriers or limits. This year, we had the honour of witnessing a competition featuring young bartenders of the highest calibre in both technique and style,” Gallo continued.

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