Irish Whiskey brand Jameson has tapped into its smoothness with the launch of a new campaign, ‘Must Be A Jameson’.
Highlighting the attributes that have propelled the company from its inception in 1780 – ‘always welcoming and forever smooth’ – the campaign sets out to connect a world full of like-minded people who do not take themselves too seriously.
In the spot, we meet Jose, a suave man who cannot seem to have his day ruined, no matter what happens. For him ‘wrong turns usually turn out all right and even when he shows up uninvited, he never turns up empty handed. He only ever drinks smooth Jameson whiskey. Surely he must be part of the family. Must Be a Jameson.’
Narrated by Irish actor Cillian Murphy and directed by two-time Oscar-nominated writer-director, Bryan Buckley, the campign invites people to toast to being a part of the family, anchored by the spirit of togetherness and community.
“Jameson is a serious whiskey that doesn’t take itself too seriously, and this new campaign is our lighthearted take on connecting people through their shared outlook on life,” says Johan Radojewski, Vice President of Marketing, Jameson Irish Whiskey.
“Have you ever sat at a bar, saw a stranger, and wondered if you’d be friends in another life? Next time, go say hello. After all, they could be a Jameson, too.”
Must be a Jameson was created in partnership with Ogilvy and will live across television, audio, social, OOH and streaming channels in the U.S. The campaign will launch in global markets in 2024.
In the spirit of the campaign’s dynamic OOH displays, “If you’ve never set foot in Ireland, but still feel a part of the family,” Jameson encourages you to learn more about the new campaign by visiting @Jamesonus or JamesonWhiskey.com.