Jameson believes in a world where there are no strangers, only friends you have yet to meet, so it is no surprise that the brand’s new campaign is an open invitation to seek out and embrace those spontaneous, serendipitous moments that spark new connections and cherished memories.
“Jameson has always understood the power of togetherness, especially those that are seemingly random or unexpected,” said Pam Forbus, SVP, Chief Marketing Officer, Pernod Ricard North America. “Widen the Circle celebrates those powerful encounters that authentically bring new friends together and ultimately make the world feel like a smaller place.”
Widen the Circle builds upon the world’s number one Irish Whiskey’s 240-year legacy of craftmanship, collaboration and celebration of life’s everyday moments, both big and small. Anchoring the campaign is a :30 second TV spot starring Irish comedian, actor and writer Aisling Bea – the creator and star of BAFTA award-winning show ‘This Way Up’ and star of Netflix’s ‘Living with Yourself’ – whose witty tone raises a toast to those who embrace authentic, unexpected and often cheeky moments when people find their kindred spirits.
“As a comedian and performer, I always look to connect with my audience. It’s those small moments when you recognize a kindred spirit in the crowd that make for the most memorable sets,” said Aisling. “And when that unspoken bond happens over a Jameson Whiskey? Well, there’s nothing better in my opinion.”
Created by TBWA\Dublin, “Widen the Circle” is a 360-degree campaign running on TV, online video, social and e-commerce.
For more information, go to JamesonWhiskey.com