Two alcohol brands, Jack Daniel’s and Hennessy have been listed among the top 100 brands in the world according to brand consultancy firm Interbrand.
As the most valuable spirit brand in the world, Jack Daniel’s came in at 81, moving up one spot from last year. Currently valued at $6.537 billion, the brand achieved a 4% year-on-year increase since 2020.
“From its humble beginnings back in the late 1800s, Jack Daniel’s has steadfastly held to its mantle of craftsmanship, quality, authenticity and an uncompromising free spirit,” said Sophia Angelis, senior vice-president, managing director of Jack Daniel’s brands.
“Now over 150 years later, our commitment is unchanged, and we’ll continue to make every day count while pushing forward with Mr Jack’s guiding words, ‘every day we make it, we’ll make it the best we can’.”
The report determined ranking according to a brand’s “financial performance, role in purchase decisions, and competitive strength,” along with other factors. It also analysed how leading brands navigated a “rapidly changing business landscape.”
Coming in at 95 was Hennessy, as the world’s second most valuable spirits brand. Currently valued at $5.299 billion, the LVMH brand dropped four spaces on the list from 2020.
For more information and Interbrand’s official report, go to interbrand.com
Formore infomation on Jack Daniel’s, go to jackdaniels.com
For more infomation on Hennessy, go to hennessy.com