Mexican Premium Tequila brand Hornitos Tequila has continued its “A Shot Worth Taking” marketing campaign with its newest advertisement titled “First Steps”. The brand, founded on the belief that nothing great happens without taking a chance, believes the ad serves as a reminder that taking shots in life is not only brave but also rewarding.
The energizing TV spot allows viewers to follow individuals who are plunging into the unknown toward the exploration of something greater – just as Hornitos Tequila has fearlessly pushed the boundaries of the tequila category since the brand’s inception in 1950. From boxing rings to boardrooms and concert stages to ocean swells, each endeavor profiled in “First Steps” poses a daunting, unknown outcome, but the shot taken in that first moment of bravery yields tangible, personal reward.
“‘First Steps’ is a natural extension of our long-term brand work that motivates our fans to pursue what they’re passionate about, even if it means taking chances and getting out of their comfort zones,” said Rashidi Hodari, Managing Director of Tequila at Beam Suntory. “Sometimes taking that first step is the hardest part, and we hope the diverse, first-hand accounts chronicled in this spot ignite excitement and courage in fans ready to take their shot in 2021.”
The new creative complements Hornitos Tequila’s ongoing initiatives dedicated to the empowerment of shot takers everywhere, including ‘The Shot Fund,’ a multi-year investment platform enabling creative entrepreneurs, and ‘A Fair Shot,’ the brand’s purpose platform that empowers aspiring immigrants on their journeys toward citizenship.
For more information, go to hornitostequila.com