Havana Club is launching a new global campaign that offers the world a glimpse into Cuba’s secret to life.
Created in collaboration with Yard and creative agency Sid Lee, the Cuban mode campaign is inspired by Cuba’s contagious spirit and vibrant collective energy that makes you want to adopt their mindset. Or, in other words: share La Cubanìa.
Created to ‘embrace the infectious spirit of Cuba’ by inviting consumers to ‘switch their Cuban mode on’, the campaign utilises different Havana Club expressions to show different and uniquely Cuban moments of energy.
The video shows slices of Cuban daily life and heritage and matches them with the corresponding bottles. A voiceover explains that Cuban Mode is a “contagious spirit that flows across all generations…making you want to grab life in all its colours, shapes and forms”.
Yoan Prat, general manager of Yard, said: “Creative mindset is one of the Cuban people’s defining strengths that are not often showcased, and can particularly resonate with the younger generation of adults.”
For more information on Havana Club, go to havana-club.com