Cuban rum brand Havana Club is proud to pursue its commitment to support artists and celebrate the voices of their generation with this new collaboration with Burna Boy, the “African Giant”.
In the forefront of crossover sounds that blend Afrobeats, dancehall, reggae, rap and R&B, and empowering lyrics, Burna Boy won the Best World Music Album award at last year’s Grammy’s.
The collaboration, and subsequent limited-edition bottle, is Burna Boy’s personal ode to the beauty of culture, the strength of community values and the joy of defending his roots. Honouring your roots, whether in Nigeria or Cuba, is something the artist and Havana Club have in common. Burna Boy wanted to ensure the limited edition bottle reflected this pride in one’s origins.
This vibrant Havana Club 7 limited edition bottle is inspired by the traditional cultural headgear found in southern Nigeria, with tassels illustrated on the front label and a multicoloured “Aso Oke” background – a hand-woven cloth created by the Yoruba People of West Africa often adorning gowns and hats worn for celebratory ceremonies such as weddings.
Sitting front and centre of the bottle is “Burna Boy” handwritten by the artist himself, while a palm leaf crown wraps the Havana Club logo – an ode to the African Union emblem, and the bottom part of the label integrates the Rivers State region of Nigeria, where Burna Boy was born.
A short film celebrates the intimately interwoven story between Burna Boy and Havana Club; a voice-over by Burna Boy himself takes this movie to the next level, making the collaboration come to life as a connection of family and friendships via the Havana Club bottle and supporting a spirited message of love from Burna Boy himself:
“It takes a great person to overcome daily trials and tribulations and an even greater person to intentionally decide that life is for living,” he says. “As we share in the beauty of culture, community and heritage, let’s celebrate in united liberations. Please remember that you are a GIANT, today and always.”
A toast to hope and togetherness that Havana Club is proud to be supporting.
The Havana Club x Burna Boy limited edition bottle will be available throughout the summer in a dozen countries including Cuba, Germany, Spain, Greece, the Netherlands, Ireland and the UK.