Tennessee whiskey brand, Gentleman Jack has launched a campaign entitled, “We Share One Spirit” to celebrate unsung women frontline essential workers
Filmed remotely, the brand partnered with Jessica Williamson (aka “The Whiskey Chick”), actress Maria Canals-Barrera and Shelly Bell, the campaign will run through Women’s History Month, which coincides with the one-year anniversary of the COVID-19 pandemic.
“I am raising a glass to all women actors and storytellers who impacted our lives,” said Canals-Barrera, whose video releases on March 16. “Our contributions have engaged and entertained all communities throughout the pandemic.”
“I’m honored to have been chosen by Gentleman Jack to participate in this campaign,” said Bell, CEO of Black Girl Ventures, whose video releases on March 17. “There are so many different fields where women lead in the frontline, such as teachers. As a former teacher, I cannot imagine what it must be like trying to educate students during a pandemic. My support goes out to all those who have been navigating the virtual learning landscape over the last year.”
“Empowered women change the world!” said “The Whiskey Chick” Williamson, a Miami-based DJ and entrepreneur, whose video releases on March 18. “We are strong when we come together in love, support and celebration. I’m grateful for Gentleman Jack recognizing women and bringing us together to show our passions and share our stories.”
With the World Economic Forum reporting last month that women comprise 70 percent of frontline workers, now is a poignant time to look back at female essential workers who have been working tirelessly to keep their communities safe. In the concept of sharing “One Spirit” during Women’s History Month, Gentleman Jack and its partners are calling attention to the contributions and importance of these women.
“We are excited to have these amazing leaders join us in thanking the women frontline essential workers that have been continuously keeping us safe,” said Fabricia da Silva, Brown-Forman’s Multicultural Marketing Manager. “In the spirit of Gentleman Jack’s campaign that celebrates women, we want them to know that we see their contributions, especially during this last year of unprecedented challenges due to COVID-19.”