CLCollectiveCOCKTAILCollectiveCOCKTAICOCKTAILCOLLECTIVECOCKTAILCOLLECTIVECOCKTAILCOLLECTIVECOCKTAILCOLLECTIVE
GENTLEMAN JACK RAISES A GLASS FOR FRONTLINE WORKERS Making A Stir

GENTLEMAN JACK RAISES A GLASS FOR FRONTLINE WORKERS

March 17,2021

Tennessee whiskey brand, Gentleman Jack has launched a campaign entitled, “We Share One Spirit” to celebrate unsung women frontline essential workers

Filmed remotely, the brand partnered with Jessica Williamson (aka “The Whiskey Chick”), actress Maria Canals-Barrera and Shelly Bell, the campaign will run through Women’s History Month, which coincides with the one-year anniversary of the COVID-19 pandemic.

“I am raising a glass to all women actors and storytellers who impacted our lives,” said Canals-Barrera, whose video releases on March 16. “Our contributions have engaged and entertained all communities throughout the pandemic.”

“I’m honored to have been chosen by Gentleman Jack to participate in this campaign,” said Bell, CEO of Black Girl Ventures, whose video releases on March 17. “There are so many different fields where women lead in the frontline, such as teachers. As a former teacher, I cannot imagine what it must be like trying to educate students during a pandemic. My support goes out to all those who have been navigating the virtual learning landscape over the last year.”

“Empowered women change the world!” said “The Whiskey Chick” Williamson, a Miami-based DJ and entrepreneur, whose video releases on March 18. “We are strong when we come together in love, support and celebration. I’m grateful for Gentleman Jack recognizing women and bringing us together to show our passions and share our stories.”

With the World Economic Forum reporting last month that women comprise 70 percent of frontline workers, now is a poignant time to look back at female essential workers who have been working tirelessly to keep their communities safe. In the concept of sharing “One Spirit” during Women’s History Month, Gentleman Jack and its partners are calling attention to the contributions and importance of these women.

“We are excited to have these amazing leaders join us in thanking the women frontline essential workers that have been continuously keeping us safe,” said Fabricia da Silva, Brown-Forman’s Multicultural Marketing Manager. “In the spirit of Gentleman Jack’s campaign that celebrates women, we want them to know that we see their contributions, especially during this last year of unprecedented challenges due to COVID-19.”

“We Share One Spirit” will be presented on Jack Daniel’s YouTube channel and on social media with the hashtag, #GJOneSpirit.

GENTLEMAN JACK RAISES A GLASS FOR FRONTLINE WORKERS Making A Stir

TEREMANA TEQUILA LAUNCHES "GUAC ON THE ROCK" INITIATIVE

April 10,2021

Dwayne ‘The Rock’ Johnson and his ultra-premium small-batch tequila, Teremana, have launched “Guac on the Rock”, an initiative to encourage people around the country to go and support their local restaurants.

From May 1st through May 5th, Johnson’s Teremana will reimburse restaurant-goers for their guac, up to $1,000,000 of guac, when they purchase guacamole with any Teremana Tequila cocktail.

The initiative, aimed at encouraging people to dine out however they feel most comfortable – dining inside or outside at the restaurant or for take-out, will help spur consumer confidence and generate millions of dollars of additional revenue and tips for restaurants and its servers hard-hit by the pandemic.

“No better way to celebrate my 397th birthday, than with all of us helping our favourite local restaurants get back on their feet, all while drinking some Teremana and enjoying our favourite guacamole,” said Johnson. “I want to help get people safely back into our restaurants, bars and hotels.

“This is an industry close to my heart and one who normally gives all of us so much support year-round.  These people need our help and support to get back in business. Let’s go help them out, enjoy some amazing drinks and food and say thank you for all they do.  And let everyone know that The Guac’s on The Rock!”

Consumers 21 and over who purchase a Teremana cocktail with an order of guacamole will be reimbursed up to $10—whether they dine in or take out (in some states legal rules vary due to state laws).  To locate restaurants that carry Teremana ultra-premium, small-batch tequila, head to the Find Us page at teremana.com.

GENTLEMAN JACK RAISES A GLASS FOR FRONTLINE WORKERS Making A Stir

2021 U.S. WORLD CLASS BARTENDER OF THE YEAR NAMED

April 9,2021

PIN IT
Adam Fournier has been named as the 2021 U.S. World Class Bartender of the Year, after the first-ever digital version of the competition.

The United States Bartenders’ Guild (USBG) Presents World Class sponsored by Diageo tested the strength and talent of the nation’s top 50 bartenders over the five-day, four-challenge competition.

Fournier impressed judges with his innovative creations, keen attention to detail and creative showmanship to earn himself the honour of representing the U.S. in the global finals later this year in Madrid, Spain.

“It’s an incredible honour to be named U.S. Bartender of the Year. This success is not only my own, it’s a result of the amazing community around me, my World Class Collective,” said Adam Fournier. “After entering my first USBG Presents World Class sponsored by Diageo program five years ago, it has been part of my life ever since.

“The changes this year made it one of my favourite iterations of the competition because it allowed me to watch all of the amazing work that went into it. The level of talent from my fellow competitors was truly inspiring and helps me appreciate this win even more and want to represent them well as I continue my journey to the Global Finals.”

Two of Fournier’s award-winning cocktails are –

Concordia

Ingredients:

1 oz. Tanqueray 10

1 oz. Fino Sherry

1 oz. Almond Milk

1 oz. Concord Grape Juice

0.75 oz. Saba

0.5 oz. Fresh Lemon Juice

Instructions

Combine all ingredients in a shaker tin. Whip with three ice cubes. Double strain over crushed ice in a 13.25 oz. Poco style glass. Garnish with a mint plouche and straw. Cap with more crushed ice and finish with three carbonated grapes.

Piñacillin

Ingredients

1.5 oz. Johnnie Walker Black Label

0.25 oz. Honey Syrup (2:1)

0.25 oz. Ginger Syrup (1:1)

0.5 oz. Fresh Lemon

0.5 oz. Fresh Pineapple Juice

Instructions

Combine all ingredients into a cocktail shaker. Shake with ice until fully diluted and aerated. Double strain over fresh ice into a rocks glass. Using a spray bottle, mist the top of the drink with Lagavulin 16. Garnish with two trimmed pineapple fronds.

GENTLEMAN JACK RAISES A GLASS FOR FRONTLINE WORKERS Making A Stir

FORMER PATRÓN MASTER DISTILLER FRANCISCO ALCARAZ DIES

April 9,2021

Francisco Alcaraz, the former master distiller of Patrón Tequila, passed away on Sunday 4 April in Guadalajara, Mexico, following longstanding health issues. He was 75.

Thought to have been the longest-serving master distiller in the Tequila sector, Alcaraz had a career in the Tequila industry that spanned more than 50 years. Thirty years of that was spent at Patrón, a role he only retired from on 14 July 2020.

Credited with helping to establish the brand’s flavour profile, Alcaraz has been praised for helping to shape Patrón into a global brand. Played a key role in the category’s boom in the US, Alcaraz has been described as a pioneer in the ultra-premium Tequila sector.

“His remarkable career set the Tequila standard for excellence and his dedication to crafting the world’s finest Tequila will continue to be the essence of the Patrón,” the brand said.

“He personified the passion and unshakable confidence that guides Patrón in both spirit and practice. As a mentor and ambassador, Francisco personally trained the team who have since carried on his legacy.

“Thanks to his vision, Patrón is able to make the best Tequila in the hardest way possible. His unrelenting commitment to using the finest ingredients and preserving the traditional means of Tequila-making has allowed Patrón to be additive-free from the beginning.

“He will be missed by the many lives he touched, and his legacy will live on in every sip of Patrón,” it added.

Alcaraz is survived by his wife Teresa, four children, and six grandchildren.

GENTLEMAN JACK RAISES A GLASS FOR FRONTLINE WORKERS Making A Stir

KILPATRICK FINE STRAINER TO GET NEW COLOURS

April 7,2021

New York bar accessory company Poor Man’s Kitchen is preparing to release three new colourways for its Kilpatrick Fine Strainer.

Originally available in stainless steel, the new colours add matte black, copper and gold to the range.

The design has been improved to allow for faster straining. Unnecessary metal has been eliminated, which has subsequently increased the surface area that liquid flows through. Additionally, the springs have also been tightened.

Pre-orders are now live for the newest model of the Kilpatrick Fine Strainer, with shipping to commence in the fall. Bulk discounts are also built into any order of 4+ strainers.

For more information, go to poormanskitchen.com

GENTLEMAN JACK RAISES A GLASS FOR FRONTLINE WORKERS Making A Stir

DOM PÉRIGNON COLLABORATES WITH LADY GAGA

April 1,2021

French champagne brand Dom Pérignon has released a teaser image to announce their collaboration with pop superstar Lady Gaga.

The released image shows Gaga holding a 2006 vintage sparkling rosé in a deep purple-tinted bottle.

Starting April 6, the brand will release an artistic project comprising of an advertising campaign, limited edition bottles and a sculpture designed by Lady Gaga.

Devised to elevate the world, both individually and collectively, the brand has said that the campaign will celebrate how pushing boundaries of creation, constant reinvention and passionate dedication open up new creative horizons, that move us all forward.

In an Instagram video yesterday, Lady Gaga said: “Their tradition is centuries old, but they push their own boundaries and find ways to reinvent themselves completely,” she continued. “And I am thrilled that we will be able to celebrate this together.”

In addition, the alliance will empower meaningful support for Lady Gaga’s Born This Way Foundation.

Follow for the latest on Instagram

Sign up for photos, stories, IGTV & more ... Follow