Maison Villevert (home of La Quintinye Vermouth Royal and Nouaison Gin) is mobilising global partners in 20 countries to raise funds for Wine to Water.
The charity event has been organised to unite the drinks industry with the mission of providing clean water to the populations that don’t have it.
Initiated by Jean-Sébastien Robicquet, Founder and CEO Maison Villevert, the event pays tribute to Gary Regan (1951 – 2019) as one of the world’s leaders and legends in mixology and cocktail culture who initiated the first #JustOneShift fundraiser to support Wine To Water ten years ago.
Wine To Water was founded in 2007 by Doc Hendley, an ex-bartender and friend of Regan, is committed to supporting life and dignity for all through the power of clean water.
The funds raised will be used to implement clean water projects worldwide. The financed projects include digging and repairing wells, supplying areas with filtration systems and storage containers, and educating locals on maintaining fresh water supplies.
Robicquet gathered all of Gary’s friends in Cognac to suggest participating in a charity project. The world’s greatest cocktail legends enthusiastically accepted the idea: ‘The Maestro’ Salvatore Calabrese, ‘the King of Cocktails’ Dale DeGroff, the Godfather of British bartending Peter Dorelli, Japan’s most famous bartender Hidetsugu Ueno and spirits educator Philip Duff.
“Maison Villevert has initiated this fundraising to uphold two strong beliefs: Firstly, water is an integral part of the life of every single person on the planet, and we should be entitled to access to clean water. Secondly, the legacy of pioneer Gary Regan should be upheld and continued,” explained Robicquet.
“The two beliefs combined will bring a powerful message to an industry focused on the importance and perpetuation of water, in its many forms.”
The link between Maison Villevert, Jean-Sébastien Robicquet and Gary Regan dates back to 2010 during the famous G’Vine Gin Connoisseur Programme (GCP).
The GCP’s global quest to find the world’s best gin bartender also provided the scene for a moment in bartending history: a photograph accidentally captured Gaz Regan’s first-ever ‘Finger Stirred Negroni’ before it became Gaz’s signature move that became so famous it was immortalized as a stainless-steel bar spoon in the life-size shape of his finger.
Funds will be raised by three revenue streams, with 100% of the proceeds donated to Wine To Water.
Three Methods of Fundraising –
- Trade | Global outreach to donate a sum from #JustOneShift during the campaign from the bar industry to wtw.org/gazregan
- Consumer | #ICanIDo direct donations to Wine to Water to wtw.org/gazregan
- Public Auction | Bid for the original finger-stirred Negroni photo* + 10th-anniversary photo + Gin 1495 set (one of only 100 recreations made of the world’s oldest known gin recipe dating back to 1495).






