Flor de Caña has been honoured with the prestigious “Sustainability Award,” the highest distinction given during the 2020 The Drinks Business Green Awards.
The judges considered Flor de Caña’s efforts to employ the most efficient and effective sustainable practices in all aspects of production, including environmental stewardship and community development.
Today, Flor de Caña is the only global spirit to hold the world’s two top sustainability certifications: Carbon Neutral and Fair Trade. The judges were impressed by the brand’s use of 100% renewable energy to distill its rum, planting 50,000 trees annually since 2005 and its programs to support the local community.
The Carbon Neutral certification, issued by Carbon Trust, assures consumers that Flor de Caña offsets all carbon emissions during the entire lifecycle of the rum, from field to market. Meanwhile, the Fair Trade certification, issued by Fair Trade USA, verifies that the rum is sustainably produced in compliance with over 300 rigorous labour, social and environmental standards.