Flaviar, the world’s largest spirits club, has officially set the Guinness World Records title for the largest livestream toast, uniting its members and spirits lovers across the world as they raised a glass to get in the history books.
In more normal times, Flaviar hosts its largest gathering of the year – Craft Spirits Celebration – in New York – which is an evening of tasting, exploration, entertainment and camaraderie. Instead this year, Flaviar hosted a series of virtual events and tastings culminating in the Biggest Virtual Toast – a Guinness World Record Attempt which they smashed.
Flaviar secured over twice the amount of people needed for the record, with 3,594 officially recorded as tuning in to toast together in a stream that attracted over 8,000 views, 1,000 likes, and a staggering 11,391 comments.
The Guinness World Records Official Adjudicator & Spokesperson who attended the event , Michael Empric, was careful to ensure three key rules were adhered for the attempt to make the record books: 1. The livestream was related to toasting, 2. It lasted at least 10 minutes, and 3. The final total counted was the peak number of concurrent viewers (for a minimum of 10 minutes) of the live stream.
Flaviar’s Guinness World Record-setting toast was hosted by Spirits writer, Brad Japhe, and special guests included the Spirit of Dean Martin, Garrett Oliver (the founder & president of the Michael Jackson Foundation), Chad & Sara Perkins (from It’s Bourbon Night).
Grisa Soba, co-founder of Flaviar comments: “We did it! Together with our members we made history last night – just by raising a glass. It’s tough right now when you can’t get together with those you want to, and tonight we managed to meet online and hang out like it’s 2019 and get into the Guinness World Record Books.