Global Vodka brand Grey Goose has opened the doors to Le Martini, its first standalone bar, at Crown Melbourne.
Dedicated to its namesake – the Martini – the bar will feature bespoke cocktail menus created by international guest bartenders.
To celebrate the opening, Le Martini’s first guest bartender menu has been created by award-winning industry icon, Dale DeGroff.
“We’re living in the most extraordinary time when it comes to cocktails,” said DeGroff, ‘and so I’m delighted to create the opening menu at Le Martini, a bar that is dedicated to this iconic drink.
DeGroff’s menu includes –
- Harry’s Original – a zesty twist on a classic inspired by the 1888 Harry Johnson martini – the first-ever, five-ingredient, martini recipe to be featured in print
- Grey Goose Millenium Dry – a crisp profile that pays tribute to the new millennium; and finally
- Grey Goose Martinié Speciale – celebrating all things French with equal measures of blanc vermouth and Sauternes served with a juicy Sicilian olive.
“I wanted to show the evolution of the Martini — from what was served in 1888 to the 19th and 20th centuries and paying tribute to the new millennium, and so we’ve made that happen, all using the exquisite Grey Goose vodka, which has been my go-to vodka since I participated in the world release in New York City in 1997,” DeGroff continued.
Paying homage to one of the world’s most iconic cocktails, Le Martini offers guests the chance to revel in luxury whilst experiencing Grey Goose’s signature quality and craftsmanship.
Immersing guests in the euphoria of craft, bartenders carefully guide the martini’s c them to understand their preferred style and curate martinis matched to their personal desires, proving that the martini is more of a state of mind than a drink.
“Le Martini has been designed as a retreat where guests can celebrate, reminisce and create memorable experiences, sipping on the very best expertly crafted Grey Goose Martinis while immersed in luxury,” explained Head of Marketing at Bacardí-Martini Australia & New Zealand, Sander Janmaat.
In keeping with Grey Goose’s signature French quality and craftsmanship, bar snacks from neighbouring Crown favourite Bistro Guillaume are reimagined with a contemporary flair.
For more information, please visit crownmelbourne.com.au or follow @LeMartiniBar