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FIRST STANDALONE GREY GOOSE BAR OPENS IN MELBOURNE Making A Stir

FIRST STANDALONE GREY GOOSE BAR OPENS IN MELBOURNE

May 24,2024

Global Vodka brand Grey Goose has opened the doors to Le Martini, its first standalone bar, at Crown Melbourne.

Dedicated to its namesake – the Martini – the bar will feature bespoke cocktail menus created by international guest bartenders.


To celebrate the opening, Le Martini’s first guest bartender menu has been created by award-winning industry icon, Dale DeGroff.

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“We’re living in the most extraordinary time when it comes to cocktails,” said DeGroff, ‘and so I’m delighted to create the opening menu at Le Martini, a bar that is dedicated to this iconic drink.

DeGroff’s menu includes –

“I wanted to show the evolution of the Martini — from what was served in 1888 to the 19th and 20th centuries and paying tribute to the new millennium, and so we’ve made that happen, all using the exquisite Grey Goose vodka, which has been my go-to vodka since I participated in the world release in New York City in 1997,” DeGroff continued.

Paying homage to one of the world’s most iconic cocktails, Le Martini offers guests the chance to revel in luxury whilst experiencing Grey Goose’s signature quality and craftsmanship.

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Immersing guests in the euphoria of craft, bartenders carefully guide the martini’s c them to understand their preferred style and curate martinis matched to their personal desires, proving that the martini is more of a state of mind than a drink. 

Le Martini has been designed as a retreat where guests can celebrate, reminisce and create memorable experiences, sipping on the very best expertly crafted Grey Goose Martinis while immersed in luxury,” explained Head of Marketing at Bacardí-Martini Australia & New Zealand, Sander Janmaat.

In keeping with Grey Goose’s signature French quality and craftsmanship, bar snacks from neighbouring Crown favourite Bistro Guillaume are reimagined with a contemporary flair. 

For more information, please visit crownmelbourne.com.au or follow @LeMartiniBar 

FIRST STANDALONE GREY GOOSE BAR OPENS IN MELBOURNE Making A Stir

ASIA'S 50 BEST ANNOUNCES TOKYO’S VIRTÙ AS MICHTER'S ART OF HOSPITALITY WINNER

June 15,2024

Asia’s 50 Best Bars have announced the first in a series of special awards by unveiling Tokyo’s Virtù as the winner of the Michter’s Art of Hospitality Award 2024.

Leading up to the ceremony itself, to take place in Hong Kong on 16 July 2024, the Award was voted for by Asia’s 50 Best Bars’ 265-member Academy, who were each asked to name the one institution that has provided the best hospitality experience in the last 18 months.


“In a city of quaint bars and understated interiors, Virtù stands out as a stylish drinkery with a world-class menu of stellar cocktails,” said Emma Sleight, head of content for Asia’s 50 Best Bars.

“An essential destination on Tokyo’s cocktail circuit, it sets the tone for an unparalleled drinking experience with floor-to-ceiling windows showcasing a 39th-floor view of the city.”

Virtù, which opened its doors in 2020, made its debut on Asia’s 50 Best Bars 2023 list, securing the No.20 spot and winning the Disaronno Highest New Entry Award for that year.

Keith Motsi leads the bar team and most recently headed operations at Charles H at the Four Seasons Hotel Seoul. Virtù guests will find Japanese whisky paired with French vermouth and chartreuse in the hotel bar, which has 16-seat communal tables.

For more information, go to fourseasons.com

FIRST STANDALONE GREY GOOSE BAR OPENS IN MELBOURNE Making A Stir

BOMBAY SAPPHIRE TAKES 'SAW THIS MADE THIS' TO SINGAPORE

June 11,2024

Global Gin brand Bombay Sapphire declared a creative ‘call to arms’ as it launched its ‘Saw This Made This’ campaign in Singapore.

Eight of the island’s top bars, renowned for leading creativity in cocktail culture, have taken inspiration from their home city to each create a unique cocktail inspired by an iconic Singapore landmark.


The result is a stunning visual collection depicting the landmark, as captured by Singaporean urban photographer Yik Keat, alongside the cocktail, captured by local photographer Wei Ping.

The eight participating bars are Analogue, ATLAS, Employees Only, Nutmeg & Clove, Sago House, Elephant Room, Stay Gold Flamingo, and Writer’s Bar at Raffles Hotel Singapore . These eight stunning creations will be available at participating bars over the next three months.

“We believe that creative inspiration is everywhere,” says Maria Kim, Trade Ambassador, Bacardi. “With the ‘Saw This Made This’ campaign, we aim to inspire people to see the beauty and creativity in everyday moments, and the stunning built environment around them that defines Singapore.

“We are thrilled to collaborate with these bars and photographers to showcase the incredible artistry that exists within Singapore’s vibrant bar culture, and we hope to inspire people to see the world in a new light and unleash their creativity,” Kim continued.

‘Saw This Made This’ was originally launched in 2022 in collaboration with visionary filmmaker Baz Luhrmann.

FIRST STANDALONE GREY GOOSE BAR OPENS IN MELBOURNE Making A Stir

JÄGERMEISTER AND SANTA CRUZ REVIVE "KENDALL DECK" SKATEBOARD

June 11,2024

Global herbal liqueur brand Jägermeister and iconic US skate label Santa Cruz are dropping a strictly limited three-piece skateboard and fashion capsule collection.

Reviving the rebellious spirit of the 1990s, the collection centres around the re-issue of the cult deck, the “Kendall Deck”.


One of Santa Cruz’s most successful designs of the era, the Kendell Deck, was designed by skateboarding legend Jeff Kendall, who is currently the CEO/CMO of NHS, Inc., the home of Santa Cruz Skateboards.

30 years later, both brands are coming together again to revive the skateboard through a capsule collection that features not only the skateboard in a retro design plus matching T-shirts in black and olive green.

“With Jeff Kendall, we have the consummate skating professional at our side. He’s a long-time fan of the Jägermeister brand, and the board he designed on a whim over 30 years ago is something we can now revive and reissue together”, explains Sven Schindler, Head of Global Brand & Digital Marketing at Mast-Jägermeister SE.

Three top-class Santa Cruz riders were selected to promote the “Jägermeister x Santa Cruz capsule collection” in the campaign spot “The Hunt”; Aldana Bertran (Barcelona), Blake Johnson (Los Angeles/Barcelona) and Justin Sommer (Berlin) embark on a search for the best skate spot. The setting is the small German town of Wolfenbüttel, the home of Jägermeister. The trio cruise past forests, meadows, and half-timbered houses until they find their perfect spot: the very place where Jägermeister originated – the barrel warehouse of the legendary herbal liqueur. Anyone in the know will also be able to see Jeff’s cameo appearance in the spot.

“Freedom, authenticity, tradition – and a dash of rebellion. Those are the values that unite our brands and skateboarding”, says Kendall.

Inviting fashion and skateboarding enthusiasts to experience a piece of 1990s skateboarding history, the limited pieces will be available from June 20 through santacruzskateboards.com and selected retailers.

FIRST STANDALONE GREY GOOSE BAR OPENS IN MELBOURNE Making A Stir

TEQUILA DON JULIO LAUNCHES FIRST EVER, LIMITED-EDITION 1942 EXPRESSIONS

June 5,2024

Global Tequila brand Don Julio is offering spirits collectors the opportunity to own a limited-edition release of the iconic Don Julio 1942 with an exceptional cask finish through its inaugural global cask sale.

Five expressions will be bottled as new-to-world editions of Tequila Don Julio 1942. They will be masterfully crafted through an extended finishing process utilizing casks that previously held Bourbon, Ruby Port, Orange Wine, Madeira Wine, and Crémant.


“The culture surrounding agave-based spirits is exciting, constantly evolving, and this inaugural Tequila Don Julio 1942 global cask sale demonstrates our commitment to continue to push the boundaries of what a luxury tequila experience can be,” said Sophie Kelly, Senior Vice President of Global Tequila and Mezcal Categories at DIAGEO.

“We recognize that for many, luxury tequilas are considered an extension of one’s lifestyle, so we’re meeting the demand for prospective buyers and tastemakers to not only own an extremely rare, super luxe-tequila but to own a piece of the Tequila Don Julio history and legacy.”

Within the range, the Crémant Cask Finish introduces floral and citrus notes, while the Orange Wine Cask Finish imparts tea and sweet spices. The Ruby Port Cask Finish offers a combination of cinnamon and dark chocolate, the Madeira Wine Cask Finish brings the opulence of toffee and spices, and the Ex-Bourbon Double Charred Cask Finish deepens the warmth of Tequila Don Julio 1942 with toasted oak and caramelized banana notes.

Tequila Don Julio will store all five casks at its Mexico distillery until bottling, which will occur between December 2024 and March 2025. The BlockBar global platform, powered by blockchain technology, offers owners a unique opportunity to sell or gift their special cask finishes of Tequila Don Julio 1942 to anyone of legal drinking age worldwide.

Owners can sell or gift each cask NFT, representing the equivalent of the full cask of the tequila they purchased. At bottling, the cask NFTs will each convert to 40 NFTs that can also be gifted or sold, representing ownership of 40 cases of six 750ml bottles. These bottles will be stored by BlockBar and will be available for redemption globally by June 2025.

The auction is now live on BlockBar, with each finish representing its own lot. The starting bid for each cask is $35,000, and individuals who are of legal purchase age for beverage alcohol in the country in which they reside, and in any case aged 18 or older, can participate by creating a BlockBar account before the auction closes at 10 a.m. EST on June 20, 2024.

For more information or to start bidding, go to blockbar.com

FIRST STANDALONE GREY GOOSE BAR OPENS IN MELBOURNE Making A Stir

BAILEYS IRISH CREAM TO TRIAL PAPER-BASED BOTTLES AT WEEKEND FESTIVAL

May 24,2024

Baileys, the Original Irish Cream Liqueur, has announced that it will trial 2,000 paper-based bottles in a mini (80mls) format at the Time Out Festival in Barcelona, Spain, this weekend.

The Dry-Molded Fiber bottle, which is 90% paper with a thin plastic liner and a foil seal, has been produced in partnership with PA Consulting.


The trial will test how well the bottles travel from the filling site in Ireland to Barcelona, along with how consumers interact with the material.

“Dry-moulded fibre bottles are a huge step forward, setting new standards in the world of more sustainable packaging,” explained Jamie Stone, Design and Innovation Expert at PA.

“PulPac’s dry-molded fiber technology has immense potential: not only is it water-saving, energy-efficient and recyclable, but it is also viable at commercial manufacturing speeds and scale,’ Stone continued.

Bailey’s parent company, Diageo, has been working on ways to develop more sustainable and desirable products through innovation, as Ewan Andrew, President of Global Supply Chain & Procurement and Chief Sustainability Officer at Diageo, believes consumers are becoming ‘more sustainability savvy.’

“When it comes to our packaging, we’re taking an approach of progress over perfection, knowing our packaging will need to evolve along with consumer needs and technological advancements,” he explained.

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