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FEVER-TREE RELEASES ITS 2022 ADVENT CALENDAR Making A Stir

FEVER-TREE RELEASES ITS 2022 ADVENT CALENDAR

October 11,2022

It’s that time of year again. If you are a G&T fan, your heart is probably beating faster with the news that the global mixer brand, Fever-Tree, is about to release its 2022 Advent Calendar.

Available in the UK on Ocado, Waitrose, John Lewis and through Fever-Tree’s new online gift shop, the calendar is the ultimate treat for Fever-Tree fans and gin lovers alike.

Behind 24 doors you’ll find either a can of Fever-Tree’s premium mixers or a premium craft gin mini. Together, these create 12 perfect pairings, selected by the in-house experts at Fever-Tree.

Showcasing Fever-Tree’s range of flavours, there’s a pairing for every palette, from classic London Drys through to zesty Pink Grapefruit Gins, Raspberry, Lime, Pink Pepper and Sloe, each brand has been perfectly matched.

Household names such as Sipsmith, Chase, Hendricks and Warners join up-and-coming brands that should tickle the tastebuds. There is no better way to find your new favourite festive tipple.

Each Fever-Tree tonic has been blended using subtle botanical oils with spring water and quinine of the highest quality from the ‘fever trees’ of the Eastern Congo.

Uniquely clean with a refreshing taste and aroma, the delicious tonics hidden include best-selling Mediterranean Tonic Water, the new Spanish Clementine Tonic and fan favourite Elderflower Tonic. Plus it wouldn’t feel festive without a Ginger Ale in the mix which has been chosen to pair perfectly with Ophir’s spicy gin.

For more info, go to fever-tree.com

FEVER-TREE RELEASES ITS 2022 ADVENT CALENDAR Making A Stir

KNOB CREEK RELEASES THE ULTIMATE HOLIDAY GIFT FOR WHISKEY LOVERS

December 2,2022

Kentucky Bourbon brand Knob Creek is offering Bourbon lovers the ultimate gift this festive season with a chance to journey inside one of the leading small-batch bourbon brands.

The curated offering* will be hosted by Knob Creek Seventh and Eighth Generation Master Distillers, Fred and Freddie Noe, and take place at the James B. Beam Distilling Co. distillery in Clermont, Kentucky, on Friday, February 3, 2023. As the only Knob Creek-focused experience on campus, Behind the Craft allows fans to spend quality time with the master distillers of its bourbon and participate in an immersive journey of Knob Creek, including:

“Craftsmanship is core to Knob Creek, and we’re excited to show bourbon fans and their loved ones an insider’s perspective on the care and dedication that goes into creating our whiskey,” said Fred Noe, Seventh Generation Master Distiller. “Dad set out to create Knob Creek more than 30 years ago to bring friends and family together, and we’re excited to do just that for the holiday season this year and have folks come as friends and leave as family.”

Knob Creek’s Behind the Craft will be available for purchase just in time for the holidays, beginning December 9, 2022, at 12pm ET/9am PT. Tickets will be available on a first-come-first-served basis, with only five available packages.

For more information, go to the Behind The Craft website or connect with the brand through its socials (@knobcreek)

FEVER-TREE RELEASES ITS 2022 ADVENT CALENDAR Making A Stir

BOOTHBY HAS ANNOUNCED THE AUSTRALIAN DRINK OF THE YEAR

November 30,2022

Sydney’s Double Deuce Lounge played host to some of the best in the Australian Bar Industry as Boothby presented its Drink of the Year Awards and Top 50 drinks list.

“The awards are a great snapshot of the way we drink at bars in 2022,” said drinks writer and founder of Boothby, Sam Bygrave. “The desire behind the awards is to spotlight the drinks created by our bartenders, who — if you ask me — can hold their weight against the very best in the world. Right now, and despite everything our bartenders have been through since 2020, there’s no place better to drink at than Australia.”

The winner of the Boothby Drink of the Year 2022, presented by Patrón Tequila, is the Africola by Michael Chiem at the ground-breaking Sydney bar, PS40. The drink is an innovative play on hot and cold temperatures. PS40 and Chiem also picked up the number 5 spot on the list with their Salted Piña Colada.

The Drinks List of the Year presented by The London Essence Co was awarded to Melbourne bar Byrdi for its innovative, convention-challenging but ultimately delicious drinks list, created by bartender and owner Luke Whearty (pictured). Whearty also picked up the number 4 spot on the list on the night with his drink Snow and the number 17 spot with Fallen Fruit.

And after two weeks of voting by the public on boothby.com.au, the People’s Drink of the Year, presented by Orlando, was awarded to Eoin Kenny from Long Chim in Perth for his drink, Lychee. Lychee was a flavour employed by several bartenders throughout the year, but it was Kenny’s take — a beautiful, clear, tall drink — that the public embraced.

Some 50 percent of the Top 50 drinks came from NSW; over 20 percent came from Victoria, with Brisbane picking up four spots, Adelaide getting three, Perth scoring two, and Darwin, Canberra, Hobart, and the Gold Coast coming in at one spot a piece.

“The Top 50 reads like a guide to the very best bars Australia has to offer,” continued Bygrave. “Whether it’s up in Darwin at Hanky Panky Lounge, down in Hobart at Rude Boy, or over in Perth at Foxtrot Unicorn — we’ve got some of the best bars in the world.”

For the full list go to boothby.com.au

FEVER-TREE RELEASES ITS 2022 ADVENT CALENDAR Making A Stir

SOUTH AFRICA TO EXTEND ITS FIRST EVER PATRÓN PALOMA WEEK

November 29,2022

Hot on the heels of its South African Perfectionists finals, global tequila brand Patrón has extended its first-ever Paloma week across the rainbow nation.

Extended to run until December 4th, bars across the country, such as Cause & Effect, Sin+Tax and Lucky Shaker, are creating their unique twists on this tequila favourite, the brand wants to see the zesty, fruity, citrus-infused tequila cocktail take its place as the drink of the summer.

“Tequila is associated with celebratory moments,” explained Cameron Hawkins, Sub-Saharan Africa Brand Ambassador for Bacardi in South Africa. “We want to stir the love for this drink by educating the South African market about this Mexican spirit’s cocktail gem and how it can be a beautiful fixture of their summer festivities.”

PIN IT

To help craft the perfect summer cooler, Patrón has included their recipe for this ultimate grapefruit drink.

Ingredients

Instructions

Add ice to a highball glass. Add Patron Silver and Agave Syrup. Top off with Fever Tree Sparkling Pink Grapefruit Tonic and the Fresh Lime Juice
Stir. Garnish with a grapefruit slice

FEVER-TREE RELEASES ITS 2022 ADVENT CALENDAR Making A Stir

SMIRNOFF LAUNCHES GLOBAL RESPONSIBLE DRINKING CAMPAIGN

November 22,2022

Global Vodka brand Smirnoff has launched a new global campaign, ‘Drops of Advice’ encouraging people to drink responsibly during the holidays while also enjoying the best of the season’s festivities.

The campaign will urge people to ‘be wildly responsible’ and will consist of six engaging digital animations, stills from the animations as print options and pop-up ‘Be Wildly Responsible’ bars across the world. The six ‘drops of advice’ include:

Created by award-winning Venezuelan animator Igor Bastidas, the campaign is part of to parent company, Diagio’s commitment to changing the way the world drinks for the better by promoting moderation and addressing the harmful use of alcohol.

“I wanted to capture the energy of a diverse group of people who are making the right decision to moderate their drinking in a wholly original and enthusiastic way that is also Wildly Responsible,” explained Bastidas “In my work, I choose to be disruptive by using simple and straight narratives, and I think that it is entertainingly reflected in these videos.”

Kate Gibson, Global Director of Diageo in Society, said: “Drinking in moderation is key all year round, but this year’s campaign, while fun and playful in nature, is a reminder that small changes can help you celebrate in a ‘wildly responsible’ way.”

In line with last year’s festive campaign by Diageo, ‘Know When To Stop’, this year’s activation will also signpost adults to DRINKiQ – a dedicated, responsible drinking website available in multiple languages that provides information and practical advice on alcohol alongside a range of resources to encourage moderate consumption.

Stephanie Jacoby, Global Smirnoff Senior Vice President, said: “I’m so proud to see Smirnoff at the helm of this season’s Drops of Advice campaign as the sponsor of our ongoing responsible drinking commitments. We know the holidays are an important time for people to get together and enjoy the good times, and we want to ensure we’re encouraging people to do that in responsible ways while maintaining the fun, vibrant attitude we’re famous for – encouraging our consumers to be wildly responsible.”

FEVER-TREE RELEASES ITS 2022 ADVENT CALENDAR Making A Stir

JAMESON RELEASES LIMITED-EDITION TABLE-TOP "WHISKEY TREES"

November 18,2022

Global Irish Whiskey brand Jameson is looking to make the holidays festive and bright by putting a fun twist on its beloved whiskey tree, making a table-top version available to consumers.

Standing at three feet tall with the warm glow of lit Jameson Original green bottles, Jameson Whiskey Table-Top Trees are the perfect addition to holiday décor – and won’t leave pesky pine needles all over the floor.

“Holiday trees are often a festive symbol of seasonal gatherings that celebrate joyous times and a happy new year, and the Jameson Whiskey Table-Top Trees are our fun twist on this beloved tradition,” said Kelly Suhr, Senior Brand Director, Jameson Irish Whiskey.

“As a brand that believes in bringing people together to spark those moments of connection this holiday season, we are giving consumers the opportunity to trade in tangled tree lights and instead invite friends and families to raise a glass this holiday with Jameson.”

Each Jameson Whiskey Table-Top Tree comes with 19 empty Jameson Original bottles that easily slide into a pre-lit stand to become the perfect centrepiece to gather around. And while these glass bottles are empty, each tree comes with a full bottle of Jameson Black Barrel for a limited-edition holiday bundle available for purchase on ReserveBar.com, while supplies last.

For more information, go to jamesonwhiskey.com or follow the brand on Instagram

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