Project Wingman is Redbreast Irish Whiskey’s collaboration with BirdLife International to create a limited-edition bird feeder bottle, which will raise money for bird and habitat conservation.
“After much anticipation, we are extremely excited to launch the beautifully crafted whiskey casing that has been specially designed to double up as a bird feeder,” said Laura Hanratty, head of prestige and speciality brands at Pernod Ricard’s Irish Distillers unit.
“We worked closely with BirdLife International to ensure the bird feeder honours our mission of helping to protect not only robins but all common birds, as we move into the colder months and food begins to become scarce.
“We are thrilled to provide this at no additional cost to Redbreast fans across the globe and simultaneously further support the work of BirdLife International by donating €15 for each limited edition bottle sold.”
Available to buy from the Redbreast website for €60 (US$71), the offering is a full-sized bottle of the award-winning Redbreast 12, encased in a beautiful copper birdfeeder with a leather strap.
Patricia Zurita, CEO, BirdLife International, said: “Not only is the whiskey casing beautiful, but it will also help support our feathered friends throughout the cold winter by providing them with a valuable source of food.
“Whether they’re garden birds or migratory birds passing through, all species will benefit from this, not just robin redbreasts. This bird feeder will also spread awareness of the simple, yet important, things we can all do to help protect birds whilst also raising vital funds.”
The limited-edition Redbreast 12-Year-Old with a copper bird feeder is available for pre-order now and will be shipped in December. It is limited to 2,000 bottles and the only one can be purchased per customer.