CLCollectiveCOCKTAILCollectiveCOCKTAICOCKTAILCOLLECTIVECOCKTAILCOLLECTIVECOCKTAILCOLLECTIVECOCKTAILCOLLECTIVE
ENTRIES ARE NOW OPEN FOR THE ART OF ITALICUS APERITIVO CHALLENGE 2023 Making A Stir

ENTRIES ARE NOW OPEN FOR THE ART OF ITALICUS APERITIVO CHALLENGE 2023

January 10,2023

If you think the original cocktails you create are works of art, then it’s time to tell Italicus all about it.

Italicus has announced the launch of its Art of Italicus Aperitivo Challenge 2023. The winner will be awarded a once-in-a-lifetime mentorship program with Giacomo Giannotti at Paradiso Barcelona, World’s Best Bar 2022

Designed as a bartending challenge inspired by art and creativity, Italicus tasks entrants with crafting the ultimate aperitivo experience using Italicus as a key ingredient. Believing that bartenders are artists, the brand challenges bartenders to be as innovative as possible with their creations while remaining true to the aperitivo occasion.

With any form of art as inspiration, bartenders must create an original aperitivo-style cocktail recipe using a minimum of 1.5 oz of Italicus Rosolio di Bergamotto. Bartenders will also be required to include a sustainable element in their cocktails, highlighted in either an ingredient or garnish. The recipe should be expressed with measurements as well as garnishes, glassware and overall presentation.

Just eight finalists will be selected for the US final, which will be held in spring 2023. The finalists will prepare their cocktails in front of a live panel of expert judges, and the winner will be crowned as the US Bar Artist of the Year. This winner, along with the national winners from all participating countries, will receive a 1-year membership to the Shōshin Art Club learning platform and will be entered into the Global Art of ITALICUS Final, which will take place in May 2023.

“The Art Of Italicus Aperitivo Challenge is a program that gives me great pride and allows me to discover and meet, year after year, the new emerging talent in our industry,” said Giuseppe Gallo, founder and CEO of Italicus. “The contest is considered a creative platform for bartenders to express their creative sensibility, while staying connected to the Aperitivo cocktail culture.

Last year the brand had over 1,200 entries worldwide. “I look forward to continuing to innovate and support our bartending community and working together on a future more sustainable for the generations to come,’ continued Gallo

From January 9 – March 6, 2023, entries for the competition will be accepted at https://rosolioitalicus.com/the-art-of-italicus/aperitivo-challenge/ in the US, the UK, Italy, France, Spain, Croatia and the Slovenia region, Greece, Hungary, Norway, Sweden, and Switzerland. All other bartenders outside of these countries will be able to apply through a Wild Card entry and will be given the opportunity to win a spot in the global final.

All participants are also invited to share the recipe via social media using the appropriate hashtags #italicus #rosoliodibergamotto #artofitalicus #AOI23.

For more information, go to rosolioitalicus.com or follow the brand on social media at @italicusrdb.

ENTRIES ARE NOW OPEN FOR THE ART OF ITALICUS APERITIVO CHALLENGE 2023 Making A Stir

JOSE CUERVO PLANS SCOTTSDALE BAR TAKEOVER FOR ARIZONA CARDINALS

February 8,2023

Global Tequila brand, Jose Cuervo, is planning an old town take-over bar crawl to celebrate its partnership with the Arizona Cardinals.

Participating bars in the crawl include Cien Agaves, Loco Patron, Diego Pops, Montauk, Bar Stool,Giligins and Hot Chick, among others, where samples of Cuervo will be poured. There will also be opportunities to win prizes and listen to live music at participating locations.

Additionally the brand is sponsoring the TAO x MAXIM Big Game Party. one of the top parties held on the eve of the Big Game, the event features performances by Zedd, Offset, Loud Luxury, and Plastic Funk.

Themed “Catch Me If You Can” to honor 1960s mod days of glamour, sophistication and travel, this year’s star-studded party will take place at the new Southwest Jet Center in the heart of Scottsdale.

Cuervo will be pouring cocktails made using Cuervo Tradicional Cristalino and Cuervo Tradicional Plata all night long, including the Noche Electrica, Cristalino Highball and the Classic Cuervo Margarita.

Fans can visit www.tickpick.com to purchase tickets.

ENTRIES ARE NOW OPEN FOR THE ART OF ITALICUS APERITIVO CHALLENGE 2023 Making A Stir

BACARDI CELEBRATES 161 YEARS WITH A GIFT TO THE PLANET

February 3,2023

Family-owned Bacardi Limited is celebrating its 161st anniversary by planting one tree for every employee to support biodiversity, help local communities, and capture a combined 2.5M kg of CO2 during the trees’ lifetime.

The initiative forms part of Bacardi’s Environmental, Social & Governance (ESG) program, that seeks to restore communities, revitalize natural ecosystems, and revolutionize the way the brand does business.

“As a family-owned company, doing the right thing is in our DNA, and all of us at Bacardi share that passion for taking care of the environment,” said Bacardi Limited CEO Mahesh Madhavan.

“By creating our very own Bacardi forests, we can all take pride in having our own positive impact and being part of our company’s legacy for the next 161 years and beyond.”

The trees will be planted in India, Nepal, Indonesia, Ecuador, and Madagascar, with 11 different species carefully selected to maximize the benefits to each location and community. The planting sites represent areas where Bacardi sources some of the botanicals and raw ingredients.

“We care deeply about the farmers who grow our beautiful ingredients and take great pride in the strong relationships we’ve spent decades building with these communities,” says Dave Ingram, Chief Supply Chain Officer, Bacardi Limited. “Planting these trees on their doorsteps is another way of giving back as we invest in their future and in protecting the environment for generations to come.”

Additionally, the brand will also plant 161 coconut trees in Puerto Rico, where Bacardí rum is produced. These plantings will pay homage to the company’s legendary coconut palm, ‘El Coco’, which was planted in front of the first BACARDÍ distillery in Cuba, to symbolize the strength and resilience of the Bacardi company.

In Bermuda, home of the Bacardi Limited global headquarters, the company will plant 100 cedar saplings to supports biodiversity by providing a crucial nesting site for birds such as the native Bluebird.

On February 4, 2023, Bacardi celebrates 161 years since Don Facundo Bacardí Massó founded the company in Santiago de Cuba. Family owned, over seven generations, Bacardi grew from a single rum brand to a portfolio of iconic global spirits brands.

To find out more about Bacardi and its ESG commitments, go to bacardilimited.com

ENTRIES ARE NOW OPEN FOR THE ART OF ITALICUS APERITIVO CHALLENGE 2023 Making A Stir

SEAGRAM'S 7 & ILIZA SHLESINGER CELEBRATE 'IT'S YOUR SPOT'

January 31,2023

American Blended Whiskey brand Seagram’s 7 has joined with comedian Iliza Shlesinger again, this time to raise a 7 & 7 toast to drinking spots across the country.

The new “It’s Your Spot” campaign has been inspired by dive bar regulars and how they have transformed their spaces into local staples over the years and become the centrepiece of great memories.

With one of the new videos entitled “Football”, the campaign is looking to highlight the uniqueness of unofficial drinking spots, like an old garage filled with football memorabilia, and that in those spaces, Seagram’s 7 is a drink perfect for a variety of occasions.

“Sometimes the best things in life can be pretty unconventional,” said Iliza Shlesinger, Seagram’s 7 Brand Partner. “The thing I love most about Seagram’s 7 is that you don’t need all of the bells and whistles to make an amazing cocktail while making equally amazing memories. As long as you’re with great company, the rest will fall into place.”

Shlesinger has previously partnered with the brand for its National Dive Bar Day campaigns. In 2021, the comedian fronted the “Keep the Dive Alive” campaign, where the brand celebrated dive bar regulars.

“We love how this new campaign is a celebration of all the special off-premise spots that have extraordinary meaning to those ‘Regulars’ who know,” said Dina Krannich, Senior Brand Manager of Seagram’s 7. “These spots pull together elements that connect to the feeling of being back in our regular bars we know and love.”

For more information, go to seagrams7.com

ENTRIES ARE NOW OPEN FOR THE ART OF ITALICUS APERITIVO CHALLENGE 2023 Making A Stir

TALES OF THE COCKTAIL BRINGS SINGAPORE'S ATLAS TO NYC

January 30,2023

Tales of the Cocktail Foundation (TOTCF) has announced it will host a special event in New York City to celebrate the opening of the 2023 Spirited Awards nomination period.

Spirited Awards Presents ATLAS will be a one-night-only pop-up event held at Forbes on Fifth, from 6-10 p.m., on February 6th, 2023. At the event, ATLAS’ renowned bar program will be brought to life with a recreation of the bar’s bespoke by transforming a smaller lounge into a VIP gin experience.

The first in a series of pop-ups in partnership with Singapore Tourism Board in 2023, the ATLAS pop-up will be guided by the bar’s Head Bartender, Lidiyanah ‘Yana’ K. Renowned for her own expertise in gin, as well as her ability to oversees the bar’s collection of 1,300 gins, Yana will conduct guided tastings on the evening, as well as present special releases from event sponsors, including Ford’s Sloe Gin.

Helping to give guests the feeling they have walked into the Singapore bar, the team’s top bartenders will be preparing cocktails tableside for the duration of the evening, including the ATLAS Martini and other elegant offerings from the bars’ award-winning menu.

The ‘outside’ of the ATLAS bar space will also be mimicked with Singaporean food stalls providing traditional snacks and specialities by Urban Hawker, to bring a taste of Singapore to New York City.

Armed with event programs designed as passports provided upon arrival, guests can peruse the full drink menu and scan the QR code found inside to place their nominations for the 2023 Spirited Awards.

For more information, go to talesofthecocktail.org

ENTRIES ARE NOW OPEN FOR THE ART OF ITALICUS APERITIVO CHALLENGE 2023 Making A Stir

1800 TEQUILA DEVELOPS JAGUAR FEVER IN JACKSONVILLE

January 24,2023

Global Tequila brand 1800 Tequila has partnered with The Jacksonville Jaguars, a professional American football team based in Jacksonville, Florida.

Fans and attendees of the game can enjoy 1800 x Jaguars-inspired cocktails such as the “Pick-6 Paloma” at any of the three 1800 Tequila bars within the stadium.

The recipe for the drink utilises 1800 Blanco mixed with Lime Juice, Grapefruit Juice and topped with Club Soda

See the latest on Youtube and Instagram

Follow and subscribe for videos, photos & more ... Follow Follow