Italian Gin brand Engine has partnered with professional rally driver and automotive thrill-seeker Ken Block for a year-long collaboration.
Block’s Hoonigan Racing Headquarters will be home to a new Engine bar, highlighting the Engine’s various 80s retro details, which are a tribute to the characteristic world of racing. Block and Engine will also host events on the ranch located in the Wasatch Mountains of Park City. Guests will have the opportunity to learn from the award-winning racer as they witness the Gymkhana legend drifting in action.
“I love motorsports and marketing, and when I saw Engine hit the market with its innovative bottle design, I knew it would be a perfect partner for me to collaborate with. I’m really looking forward to working with them,” explained Block
Both eye-catching and sustainable, Engine’s design is crafted from recyclable aluminium and is inspired by oil and fuel cans, motocross races and racing vehicles.
“The world of motor racing and automobiles is not only what inspired Engine, but it is something that I’ve been passionate about since I was young – making our partnership with Ken Block a dream come true for me,” said Engine’s founder, Paolo Dalla Mora. “I have admired Ken and his racing for many years, and I know ENGINE is a perfect brand to help fuel his dreams in the year ahead.
The perfect taste explosion, Engine is produced in small batches and bottled by hand in the Alta Langa region. It is produced with 100% organic ingredients, including organic wheat alcohol from Piedmont, juniper from Tuscany, sage leaves from Piedmont, lemons from Sicily, liquorice roots from Calabria, Damask rose petals from Piedmont and alpine water from Monviso mountain.
For more information, go to engine.land