Mexican Tequila brand El Major is set to launch all four of its expressions in the UK and Europe in March this year.
In response to increased consumer demand for premium, artisanal tequilas, the brand will release its award-winning expressions Blanco, Reposado, Añejo and Cristalino variants.
Every bottle of El Mayor is made with 100% estate-grown Blue Weber agave from the valley area of Jalisco, Mexico, cut using the Jicama Jima technique for an unparalleled smooth taste.
Handcrafted with the utmost care by the Gonzalez family, one of Mexico’s most reputable tequila distillers, the individual expressions highlight the incredible flavour profiles of tequila that can be produced, thanks to time-honoured techniques and a four-generation pedigree.
From the increased ageing of El Mayor Añejo in white oak barrels, which provides a level of sophistication designed for slow, contemplative sipping, to El Mayor Cristalino’s twice charcoal filtered añejo tequila which results in a crystal-clear liquid and incredibly well-balanced herbal flavours, each expression’s creation has been a labour of love and source of pride for the Gonzalez family.
Grace Gonzalez, Master Distiller and Brand Ambassador at the helm of El Mayor, upholds the 150 year-family legacy while focusing on innovation. While her father, Master Distiller Rodolfo Gonzalez, quality controls every drop of tequila that leaves the distillery.
“Launching a new product range to market is always a thrill, but the exciting European tequila landscape makes the introduction of El Mayor even more significant,” explained Greg Mefford, International Sales Director for parent company Luxco.
“Premium tequila is experiencing a meteoric rise as people start to realise the spirit’s true provenance and qualities. We’re excited to place El Mayor front and centre within this next chapter of tequila’s history.”
Distribution of El Mayor Tequila (700ml) will be concentrated on high-demand tequila markets, including Britain, Spain, France, and Germany
For more information, go to elmayor.com or connect with the brand via Instagram