The Dos Primos Tequila Company – founded by country-music superstar Thomas Rhett and his cousin, Jeff Worn – is partnering with The Nature Conservancy (TNC) to support land-restoration and water-conservation efforts in Mexico. The company has pledged $50,000 to TNC for its conservation work in the Tehuacán Valley area in Mexico. The valley is located southeast of Jalisco, Mexico, where Dos Primos Blanco Tequila and the recently launched Dos Primos Reposado Tequila are produced.
The Tehuacán Valley is the most biologically diverse arid region in North America and is home to a remarkable 70% of the world´s plant families, including wild agaves, “cousins” of the tequila and mezcalero agaves. The Valley served as one of the world’s ancient cradles of civilization, the earliest irrigation place in Mesoamerica, and one of the oldest in the New World. There, the agricultural communities employ age-old water and soil retention management techniques. For its natural and cultural richness, it has been designated by UNESCO as Natural World Heritage Site.
In order to protect this heritage and help improve the livelihoods of local communities through climate resiliency, Dos Primos is supporting TNC’s work to help conserve and restore this land by integrating sustainable agroforestry systems and replenishing adjacent streams and bodies of water, increasing the availability of fresh water by millions of gallons each year for nature and people.
“Jeff and I have a deep appreciation for nature – being outdoors is a really special way to spend time with our family and friends,” said Thomas Rhett. “With that, we take pride in our responsibility to help take care of the Earth.”
From March through August, 2022, consumers can scan a special QR code where Dos Primos Tequila is sold to learn more about the project or to make a donation to TNC. The Dos Primos website and the TNC website also will feature information and donation links.
Dos Primos is distilled in the highlands of Jalisco, utilizes sustainable practices for the distillation and bottling. For more information, go to DosPrimosTequila.com