Tequila Don Julio and Mexican-American fashion designer Willy Chavarria continue their longstanding partnership to celebrate the release of the Tequila Don Julio 70 Añejo Cristalino with an Artist Edition bottle.
Inspired by his upbringing in the San Joaquin Valley of California and his love of art and luxury design, the artist edition showcases Chavarria’s creative vision and depictions of one of the most respected Mexican holidays – Día de Muertos.
Bringing his unique vision to the Cristalino Artist Edition bottle, Chavarria has meticulously crafted designs that showcase his signature style. He pairs roses with interpretations of classic Mexican iconography from the Día de Muertos holiday.
“I am deeply inspired by my Mexican heritage, which I strive to represent through my art and design,” explains Willy Chavarria. “The Tequila Don Julio 70 Añejo Cristalino Artist Edition bottle, along with my recent collection, is a heartfelt illustration of the synergy between time-honoured tradition and Mexico’s modernism.”
Created in 2012 to celebrate Don Julio’s 70th anniversary, Tequila Don Julio 70 Añejo Cristalino is aged to perfection for 18 months in American white oak barrels and offers the rich complexities of a traditional Añejo with a modern twist. Embodying the essence of innovation, Añejo Cristalino Tequila imparts a pure crystal hue through a charcoal filtration process that brings out the crisp agave flavour typically found in a Blanco.
“Tequila Don Julio 70 Añejo Cristalino is a symbol of our leadership and love for tequila craft,” says Karen Harris, Vice President of Tequila Don Julio, DIAGEO NA. “We are proud to partner with Willy Chavarria to bring his designs to life through a collaboration that celebrates the interaction of the tradition and modernity of Mexico.”
This fall, Tequila Don Julio is releasing the Tequila Don Julio 70 Añejo Cristalino Artist Edition bottle, and celebrations will roll out across the nation. They will start with Willy Chavarria’s Spring/Summer 2025 runway show in New York City, which will debut an exclusive capsule collection inspired by Tequila Don Julio. The events continue with Mexican Independence Day in Chicago and Día de Muertos in Los Angeles.
Follow @DonJulioTequila and @WillyChavarriaNewYork to get a first look at the exclusive capsule collection and learn more about how you can join in on the celebrations this fall.
The Tequila Don Julio 70 Añejo Cristalino Artist Edition bottle designed by Willy Chavarria will be avilable at select retailers nationwide and online at DonJulio.