Charleston craft Vodka brand, Dixie Vodka, has announced a partnership with Tony Stewart of Stewart-Haas Racing, one of NASCAR’s most celebrated drivers.
The partnership represents a natural extension for Dixie Vodka, which is also the first Official Vodka of NASCAR and serves as the title sponsor for the Dixie Vodka 400 at the Homestead-Miami Speedway each February.
“The opportunity to partner with legendary driver Tony Stewart is exciting for everyone on the Dixie team and further expands our presence in the motorsports world,” says Matti Anttila, founder and CEO of Grain & Barrel Spirits, the parent company of Dixie Vodka. “Already the Official Vodka of NASCAR, we are quickly becoming the go-to vodka for motorsports fans across the country.”
The partnership will recognise Dixie Vodka as the Official Vodka of Tony Stewart, as well as the Official Vodka of Eldora Speedway in Rossburg, OH and the Official Vodka of the All Star Circuit of Champions.
To celebrate the collaboration, Dixie Vodka has created a new, ready-to-drink canned cocktail called “Tony’s Tea,” which will debut this June, alongside a series of three other canned cocktails from the brand. Tony’s Tea features a combination of iced tea and lemonade spiked with Dixie Vodka’s award-winning flagship Southern Vodka.
“I’m always on the go, but that doesn’t mean I sacrifice quality for speed. That’s why I partnered with Dixie Vodka,” Stewart said. “Their attention to detail is second to none, and when we were looking to create a great-tasting and ready-to-drink cocktail, Dixie Vodka delivered. Ice it and open it and Tony’s Tea is ready to go. I’m looking forward to working with Matti and his team at Dixie Vodka to introduce this line of canned cocktails to our fans.”
For more information, go to dixievodka.com