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DIAGEO LAUNCHES THE BALANCE CHALLENGE Making A Stir

DIAGEO LAUNCHES THE BALANCE CHALLENGE

December 3,2020

The Balance Challenge encourages Instagram users to balance virtual water bottles on various body parts by matching a series of on-screen poses.

Bartenders around the world have taken part in the campaign, which is designed to promote the importance of enjoying alcohol as part of a balanced lifestyle over the festive period.

Chief marketing officer Cristina Diezhandino said: “As people celebrate this festive period, there are some simple tips that can help people to enjoy their drink responsibly.

“Drinking water as a spacer between drinks is one of the simplest ways people can moderate their alcohol intake and our new campaign is a fun and engaging way to bring this to life.

“We are determined to reach more than one billion people with messages of moderation by 2030. This festive season we are raising awareness through some light social media entertainment, the ‘Balance Challenge’, which we hope will remind people of the simple things they can do to enjoy their drink responsibly.

The campaign will also raise funds for WaterAid who helps to give over 100,000 people access to clean water, sanitation and hygiene.

Lauren Mote, global cocktailian at Diageo, is pictured enjoying the challenge. “Bar owners and bartenders around the world want people to enjoy great drinks,” she said. “Helping people make great choices about alcohol is a fundamental part of this.

“The Balance Challenge is a fun way to remind people about the importance of a balanced lifestyle and support a very worthy cause. So, go on, have a go and see how many of the super easy poses you can pull in 10 seconds, tag your friends and donate the cost of your favourite alcoholic drink to WaterAid.”

DIAGEO LAUNCHES THE BALANCE CHALLENGE Making A Stir

JOHNNIE WALKER 'STRIDING MAN' LOGO USED BY US EXTREMIST GROUP

January 26,2021

Johnnie Walker’s parent company Diageo has threatened legal action against the right-wing extremist group The Proud Boys, after seeing a video where the group’s merchandise bore a logo strikingly similar to the ‘striding man’ emblem.

The video, taken during a pro-gun demonstration in Virginia, showed a man holding up a t-shirt with the words ‘Proud Boys’ above a logo similar to Johnnie Walker’s famed symbol and the words ‘est. 2016’ – the year the political group was founded.

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In 2016, Johnnie Walker unveiled a four-bottle limited release in commemoration of the Striding Man logo.

“We stand for inclusion and diversity and have a strong, consistent track record in promoting values of social justice and equality. This is a serious infringement of our intellectual property and we will take whatever action is required to protect the integrity of our brand,” said a Diageo spokesperson.

 

Originally designed by Tom Brown for John Walker & Sons in 1908, the ‘striding man’ logo first appeared on a bottle of whisky in December that year. The icon has been refreshed a number of times since it’s launch.

DIAGEO LAUNCHES THE BALANCE CHALLENGE Making A Stir

DOUBLE CROSS VODKA INTRODUCES STRIKING NEW BOTTLE DESIGN

January 21,2021

Premium Slovakian Vodka brand Double Cross Vodka has unvailed a new bottle design as part of their ‘Dare to Differ’ creative campaign.

Rolling out in the first quarter of this year, the. bottle design will accompany a new look  website, advertising and social media,all designed to better represent the bold personality, daring nature and refined characteristics of the seven times distilled, seven times filtered ultra-premium vodka.

The reimagined bottle embodies the rich culture and pristine natural resources used to produce Double Cross Vodka. It has a classic elegant neck, high, relaxed shoulders and the signature double cross from the Slovakian crest juxtaposed with the etching of ancient Slovakian poetry.

The result of over a year’s worth of collaboration with the industry’s leading trade experts, the bottle is both aesthetically stunning with its striking etchings and metallic detailing, as well as user-friendly with an exceptional pourability

With a view to thepanets resources, the bottle has trimmed approximately 1.5 lbs. of weight in glass and reduced plastic use with a new, European-made streamlined closure. These reductions provide for 25% more efficient shipping and an overall carbon footprint reduction of over 30%.  The new bottle design allows for a suite of new bottle sizes in both smaller (50ml) and larger (750ml, 1L, 1.75L) options, with the 1.75 and 50ML bottles available later this year.

“We expect that our new creative campaign, innovative bottle design, and commitment to respecting the precious natural resources that Double Cross Vodka is made from, will expand the audience looking for an ultra-premium vodka without pretense,” said Linda Gawne, CEO of Double Cross Vodka.

For more information on Double Cross, go to doublecrossvodka.com

DIAGEO LAUNCHES THE BALANCE CHALLENGE Making A Stir

RÉMY MARTIN REINTRODUCES AN ICONIC VSOP BOTTLE DESIGN

January 20,2021

Rémy Martin has announced a limited-edition VSOP bottle inspired by the iconic design first commercialized in the 80’s and 90’s. The refreshed design with gold detailing pays tribute to the musical excellence of mixtape culture and invites a rediscovery of Cognac’s timeless elegance.

The limited-edition packaging pays homage to the legendary sounds that stemmed from two influential decades in music. Throughout music history, the heart and soul of local communities created cultural movements that paved the way for future artists to innovate, while paying homage to their roots and the musical styles that came before them.

Rémy Martin’s own terroir in Cognac, France reflects the same quality of craft that can emerge from one distinct place. Rémy Martin’s excellence is built from the ground up and is the result of a harmonious collaboration of savoir-faire, terroir and time dating back almost 300 years.

“The Rémy Martin VSOP bottle has been an icon in music culture for generations, and we are thrilled to debut this refreshed limited-edition design,” said Tina Reejsinghani, Vice President at Rémy Martin Americas. “Musical artists of the past have shaped and inspired the sounds we hear in music today and that same timeless excellence is reflected in what we have celebrated with our Cognacs throughout our own history.”

Rémy Martin’s legacy of celebrating communities and excellence in the global music scene continues with the release of this limited-edition VSOP bottle design.

For more information visit remymartin.com and follow along on social media at: Instagram @RemyMartinUS | Twitter @RemyMartinUS | Facebook RemyMartinUSA

DIAGEO LAUNCHES THE BALANCE CHALLENGE Making A Stir

GORDON & MACPHAIL RELEASE 72 YEAR OLD GLEN GRANT SCOTCH

January 19,2021

UK independant bottlers Gordon & MacPhail will make their 72-year-old-scotch available later this month through a Bonhams Hong Kong auction.

Distilled by Speyside producer Glen Grant in 1948, the expression has since matured in an American oak ex-Sherry cask. With ‘a deep amber hue’, the expression is said to offer aromas of Christmas cake moistened with oloroso Sherry, with a slightly burnt base. The expression. also offers a ‘sweet taste at the start and a tannic, dry kick to finish with a surprising punch of spice, whispers of espresso and deep dark chocolate’.

Bottled in 2020, Gordon & MacPhail has filled 290 decanters with the rare Glen Grant whisky. this is the first time it has appeared at auction.Gordon & MacPhail has filled 290 decanters with the rare Glen Grant whisky. Bottle number 88 will mark the. first time the release  has appeared at auction. 88 is a symbolic number in Chinese culture, meaning “wealthy”, so naturally the release has a book estimate of HK$300,000-HK$380,000 (US$38,700-US$49,000).

Daniel Lam, wine and whisky specialist at Bonhams, said: “There’s been numerous new records set for whisky sold at Bonhams in 2020. We anticipate collectors’ desire and determination to acquire the market’s best whiskies to continue into 2021.

“With the Gordon & MacPhail 72YO’s stunning decanter design on the front cover our whisky catalogue, we expect some new records to be set for Scotch whisky at our upcoming auction. The desirable bottle number 88 will surely become a legacy piece at the event.”

Bottled at 56.2% ABV, the 72-year-old whisky is packaged in a Dartington Crystal decanter that features a design to represent the age of the cask and is inspired by a tree’s annual growth rings.

For more information to go to bonhams.com

DIAGEO LAUNCHES THE BALANCE CHALLENGE Making A Stir

BEEFEATER UNVEILS SUSTAINABLE PACKAGING

January 19,2021

English Gin brand Beefeater has enbracedamore sustainable packaing design that will saved 410 tonnes of plastic each year.

The Pernod Ricard-owned brand have made their newbottkeentirely from recycyled glass inashape inspired by London bricks. Said to make pouring the gin easier, the design has a new aluminium cap (instead of plastic) and a paper label. (chamgedfrom PVC).

Murielle Dessenis, global brand director, Beefeater, said: “Whilst our packaging has evolved our award-winning gin remains the same, with every drop distilled in the heart of London. The design of the bottle, from its shape to its label, paints a picture of what the liquid inside will taste like.”

Except forBeefeater 24, the new design will be adopted across the brand and will be rolled out globally later this mo0nth

“The brand is fortunate enough to have 200 years of distilling heritage to draw from,” Dessenis continued, “and this new pack certainly celebrates the history but also looks forward to the next 200 years.

“The new design has performed well with bartenders and consumers alike, and we’re proud to have designed this new iteration of Beefeater’s iconic bottle with sustainability in mind, taking the brand on to the next step in its journey with a natural evolution for today’s gin enthusiasts.”

For more information on Beefeater go to beefeatergin.com

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