As distilleries around the world wonder how they are to move forward amidst this global pandemic, they can take heart from the example of Dutch distilling brand De Kuyper Royal Distillers.
This year marks the distillery’s 325th year, a milestone that has seen the company weather 10 different pandemics, not to mention wars, depressions and technological shifts.
This ability to embrace entrepreneurship and the long-term vision has seen the company become the world’s number one cocktail liqueur brand, availably in more than 100 countries with sales exceeding 40 million bottles annually.
First opening in 1752, De Kuyper has had a rich and successful history that includes royal recognition in 1995 by Her Majesty Queen Beatrix on the occasion of the 300th anniversary.
Putting the cocktail at the centre of everything they do, the brand is looking to the future with education through their “Own The Cocktail” initiative, intended to demystify cocktails for both consumers and aspiring bartenders alike.
Mark de Witte, CEO of De Kuyper Royal Distillers, has said: “I am incredibly proud to lead this beautiful family business, to be part of its 325th anniversary and at the same time to build a promising future.
“Driven by ambition and passion for craft distillation, De Kuyper will continue to develop and grow as an innovative and progressive premium distiller, producer and brand builder. De Kuyper is thirsty for more, and very ready for the next 325 years!”