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CURATIF ACHIEVES DOUBLE WIN AT WORLD PREMIX AWARDS 2021 Making A Stir

CURATIF ACHIEVES DOUBLE WIN AT WORLD PREMIX AWARDS 2021

May 14,2021

Australia’s Curatif has won World’s Best Classic Cocktail & World’s Best Contemporary Cocktail at the World Premix Awards 2021

The canned cocktail brand won the World’s Best Classic Cocktail for its Tequila Tromba Margarita and World’s Best Contemporary Cocktail for its Black Pearl collab Toreador.

“To receive this recognition against incredible cocktails from around the world is a true honour and a testament to our relationships with the world’s best crafted spirits,” said Matt Sanger, Managing Director and Co-founder, Curatif.

Less than two years since launching, the Aussie start-up has also claimed seven medals including a Double Gold and two further Golds at the 2021 San Francisco World Spirits Competition (SFWSC), one of the world’s most respected spirits competitions, cementing its world-class status among global talent.

Demand for canned cocktails is accelerating at pace, with the global canned cocktail market forecast to grow more than sixfold over the next 10 years, from US $25B in 2020 to US $155B in 20301.

Canned cocktails are a sub-segment of the premixed drinks category, which grew by 30.2 per cent in 2019/20 in Australia and are expected to see continued growth in 2021 and beyond.

For more information on Curatif, go to curatif.com or connect with the brand on their socials via @curatif

CURATIF ACHIEVES DOUBLE WIN AT WORLD PREMIX AWARDS 2021 Making A Stir

STANLEY TUCCI PARTNERS WITH TANQUERAY

June 19,2021

Global gin brand Tanqueray has teamed up with Hollywood actor Stanley Tucci to present Tanqueray gin-based cocktails.

 

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A post shared by Stanley Tucci (@stanleytucci)

The collaboration was revealed in a live stream from a new virtual bar, called ‘Tucci and No. Ten: Open for Orders’, where Tucci and a team of bartenders crafted a Tanqueray cocktail together, before shipping the concoction to 100 fans.

“I’m a big fan of a great-tasting cocktail, using the expertise of the amazing bartenders across the world, and bringing that to life in your own living room,” Tucci said. “I can’t wait to show how people can experience the finest cocktails when they take a fresh approach to their gin choice with Tanqueray No. Ten.”

Tucci received an impressive reaction from Instagram audiences over lockdown, after posting a number of behind-the-scenes cocktail-making videos filmed at home. The serves he created for fans included a Rob Roy, Old Fashioned, Negroni and Scotch Sour – as well as many others.

Tucci’s signature cocktail is a Grapefruit Martini, which combines Tanqueray No. Ten, pink grapefruit juice and honey.

Tanqueray No Ten Grapefruit Martini

PIN IT

Ingredients:

Glassware: Coupe

Garnish: Grapefruit Twist

Instructions

Add all ingredients into a cocktail shaker and fill with ice. Shake until there is condensation on the outside of the tin. Strain into a coupe glass. Garnish with a grapefruit twist. Enjoy!

“It makes perfect sense,” said Pedro Mendonca, managing director for Diageo’s global reserve portfolio.

“A globally iconic gin like Tanqueray No. Ten, partnering with Hollywood’s favourite aspiring bartender and Martini connoisseur bring a fresh and elevated approach to the gin cocktail experience.”

In celebration of the partnership, Tanqueray No. Ten is supporting the wider hospitality industry with a pledge to The Drinks Trust to help those struggling in the sector.

For more information on Tanqueray, go to tanqueray.com

CURATIF ACHIEVES DOUBLE WIN AT WORLD PREMIX AWARDS 2021 Making A Stir

HEAVEN HILL UNVEILS BOURBON EXPERIENCE

June 18,2021

Kentucky-based Heaven Hill Brands has opened its new US$19 million visitor centre with a capacity for 900 whiskey lovers.

The experience offers a range of activities, from a multi-sensory storytelling of the history of Bourbon through an immersive ‘distillery theatre’, to a tasting room and ‘you do Bourbon’ lab. The new space also has a bar and kitchen.

The expansion, renovation and renaming of the visitor centre are part of the whiskey maker’s investment in Bardstown. Since 2018, Heaven Hill, which produces the whiskeys Elijah Craig and Evan Williams, has undertaken a US$125m multi-year investment plan to expand its production capacity and drive tourism.

The first phase of renovation was unveiled in 2019, featuring three tasting rooms overlooking Bardstown.

Heaven Hill president, Max L Shapira, said: “In the heart of Bourbon country, we welcome fans back to experience America’s native spirit, immerse themselves in the long history of Heaven Hill, and learn about the award-winning portfolio of storied brands now told on these walls.

“The Heaven Hill Bourbon Experience is an innovative, state-of-the-art tourism model, grounded in history, and developed to entice fans for generations to come.”

The grand opening of the Bourbon experience was attended by Shapira and Kentucky governor Andy Beshear.

“I am thrilled to be here to congratulate the Shapira family and the Heaven Hill team on another successful project investing millions in Kentucky and our people,” said Beshear.

“As we emerge from this pandemic with our economy booming, we are announcing more jobs and investment in the commonwealth every week, and the Bourbon industry is no exception.

“This state-of-the-art visitor centre will give people one more great reason to visit Kentucky and experience the Kentucky Bourbon Trail, creating even more jobs and opportunity.”

For more information, go to heavenhilldistillery.com

CURATIF ACHIEVES DOUBLE WIN AT WORLD PREMIX AWARDS 2021 Making A Stir

GLENCAIRN UNVEILS PIPETTE TO COMPLEMENT GLASS

June 16,2021

Scottish crystal company Glencairn Crystal Studio is launching a new Glencairn Pipette this week for whisky-lovers to add a splash of water to their dram.

As makers of the world’s best-selling whisky glass, the family-run team at Glencairn Crystal know that adding water to whisky can enhance the flavours and aromas.

“Our business is built on family values and we pride ourselves on our strong relationship with the Glencairn Glass community of followers,” commented Scott Davidson, Glencairn Crystal’s New Product Development Director.

“We are always open to feedback and new ideas and after listening to our customers, we are delighted to introduce the new Glencairn Pipette as the perfect partner to the Glencairn Glass. For those who love a splash of water with their whisky, our pipette will enable the drinker to add a little drop at a time and will prevent the risk of drowning their favourite dram with too much!”

Over the years customers who enjoy a drop of water with their whisky have often told the Glencairn Crystal team that they would relish a pipette to match their Glencairn Glass. It is for this demand that the Glencairn Pipette has been crafted to complement the Glencairn Glass.

The handblown glass Glencairn Pipette is designed to be the ideal length for the Glencairn Glass and holds 1ml of water. Weighted at the top with a miniature Glencairn Glass, the pipette is fashioned to be comfortable in the hand, whilst allowing better regulation of the amount of water added, with its precisely engineered control aperture set within a wide bulb at the upper end.

Whether one adds water to whisky or not is up to individual whisky drinkers’ tastes, however many whisky lovers believe that adding water can ‘open up’ the aromas and flavours, dramatically altering and enhancing the taste – interestingly scientists in Sweden supported this with a study in 2017.

For more information, go to glencairn.co.uk

CURATIF ACHIEVES DOUBLE WIN AT WORLD PREMIX AWARDS 2021 Making A Stir

RYAN REYNOLDS SERVES UP ‘THE VASECTOMY’ COCKTAIL

June 10,2021

To celebrate Father’s Day (in the US), actor Ryan Reynolds has created an Aviation Gin drink that he describes as “the mother of all cocktails’.

Called the Vasectomy, Reynolds points out the drink is ‘as refreshing as fatherhood’ with Cranberry Juice, Tonic Water and Gin.

Reynolds, a father of three, uses the cocktail making instructions to sarcastically reflected on the joys of fatherhood.

“First, fill a tall glass with ice, the way children fill our lives with so much joy. Next, pour one ounce of cranberry juice.

“Sweet, just like their little smiles. ‘Then pour three ounces of tonic,” he continued. “So bubbly, just like I feel every day I wake up after a long full night of sleep.

“Now, add a dash of lemon juice. Fresh if you have a few minutes to squeeze one or store-bought if the little ones have you running around today the little scamps.

“Finally, we’re going to one and a half ounces of Aviation American Gin. The world’s highest-rated gin for the world’s highest-rated job – dad.’

Despite the recipe calling for just one and a half ounces of the alcohol, he continued pouring well beyond those limits. In a second take, he is then equipped with a jigger to measure the pour.

For more information on Aviation Gin, go to aviationgin.com

CURATIF ACHIEVES DOUBLE WIN AT WORLD PREMIX AWARDS 2021 Making A Stir

BACARDI LAUNCHES THE ‘GUIDE TO GOING OUT (AGAIN)’ IN UK

June 8,2021

As the UK comes out of lockdown global spirits company, Bacardi is looking to help the nation embrace its return to freedom with the launch of its all-new ‘Guide to Going Out (Again)’ in collaboration with leading nightlife comparison site, Design My Night.

Developed with behavioural scientists to uncover the effects of the past year on the way we want to socialise, a short quiz reveals users’ post-lockdown persona, before serving up a carefully curated list of bars, terraces, picnic delivery services and at-home cocktail kits, that will best suit them.

Brenda Fiala, Global VP of Strategic Insights & Analytics at Bacardi commented, “We’re all experiencing a huge mix of emotions right now. Some of us can’t wait to party like it’s 2019, but understandably, some are more apprehensive and have learned to love their social bubbles.

“We developed our ‘Guide to Going Out (Again)’ to help people find the best options for them – whether that’s a BACARDÍ Coco’hut in The Club House Liverpool, or a GREY GOOSE Espresso Martini home cocktail kit for a late-night summer garden party – we want to inspire people with incredible ways to enjoy being together (again) with a cocktail this summer.”

The research reveals that most Brits fall into one of three tribes – The Slay At Homes, The New Pragmatics and The Mix-a-lots – and each has very different comfort levels in returning to social circles, as well as tastes in drinks, food and even music.

Sam Tatam, Behavioural Science Expert said; “Our research is based on the psychology of cognitive behaviours such as comfort, extroversion, openness, stability, and curiosity, and it was fascinating to see how this threw out our three personality types.

“Knowing yourself and what makes you happy – whether that’s mixing up a cocktail or embracing your love of staying home with a good box set – is incredibly empowering. We hope the ‘Guide to Going Out (Again)’ helps people get to know themselves better, so they can enjoy this super summer, exactly the way they want to!”

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