Australia’s Curatif has won World’s Best Classic Cocktail & World’s Best Contemporary Cocktail at the World Premix Awards 2021
The canned cocktail brand won the World’s Best Classic Cocktail for its Tequila Tromba Margarita and World’s Best Contemporary Cocktail for its Black Pearl collab Toreador.
“To receive this recognition against incredible cocktails from around the world is a true honour and a testament to our relationships with the world’s best crafted spirits,” said Matt Sanger, Managing Director and Co-founder, Curatif.
Less than two years since launching, the Aussie start-up has also claimed seven medals including a Double Gold and two further Golds at the 2021 San Francisco World Spirits Competition (SFWSC), one of the world’s most respected spirits competitions, cementing its world-class status among global talent.
Demand for canned cocktails is accelerating at pace, with the global canned cocktail market forecast to grow more than sixfold over the next 10 years, from US $25B in 2020 to US $155B in 20301.
Canned cocktails are a sub-segment of the premixed drinks category, which grew by 30.2 per cent in 2019/20 in Australia and are expected to see continued growth in 2021 and beyond.
For more information on Curatif, go to curatif.com or connect with the brand on their socials via @curatif