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Global Spiced Rum brand Captain Morgan is set to unveil a bold colour with its new bottle design available globally in March.
With an updated ‘Captain’ logo to ‘maintain recognisability’ and highlight the brand’s flavour, the new label also incorporates a gold brush stroke to reflect the spice and smoothness of the drink.
“This new pack design heroes the delicious spice of our liquid and character as a brand,” said Samori Gambrah, global brand director of Captain Morgan. “It will allow us the flexibility to show up dynamically in our sponsorships, live events, collaborations and packaging worldwide.
“This launch comes at an exciting time of transformation for Captain Morgan as we evolve how we communicate with our consumers.”
Parent company Diageo appointed the creative agency Bulletproof to design the new look.
Jo Smith, global design lead for Captain Morgan, said: “We wanted to create a fresher, more dynamic design that puts taste and flavour at the forefront.
“On our journey towards Captain Morgan’s new global brand world, we enlisted the help of creative agency Bulletproof, who captured the essence of the brand with the final pack we see today.”
Making A Stir
APEROL UNVEILS A HIDDEN SIDE OF VENETIAN LIFE WITH NEW “LIFE VIEW”
March 12,2024
Italian Liqueur Aperol is looking to give consumers an in-depth view of Venice that is rarely seen beyond the tourist trail.
“Life View”, a new platform on the Aperol website share the unseen joy of life and its moments of spontaneous conviviality that is at the beating heart of one of the world’s oldest cities.
Powered by Google technology – hosted on Google Maps Street View, ‘Life View’ invites viewers to travel on previously uncaptured waterways in just a few clicks. Using brand new 3600 footage, viewers are invited to explore Venice for themselves through an interactive map.
Bringing a sense of immersion,’Life View’ will capture the spontaneous interactions that occur between the locals who work and live on the canals, and how their embracing attitude to life brings joy to the daily connections they create.
The Locals
Supporting local organizations from the city that are responsible for embedding the Aperol Spritz into its Aperitivo culture, the content sees specialized glass blowing artists from Wave Murano Glass and generationally maintained Gondolier Association and sporting association, Venice on Board interacting with other authentic
Venetians.
The footage of Google Maps ‘Life View’ opens with Terrazza Aperol’s Head Chef Samuele Silvestri and Sous Chef Andrea Dei Rossi as he journeys along a stunning, yet lesser-known, waterway to pick up fresh produce from local supplier Donna Gnora. The embracing interaction between the locals is captured at eye-level, bringing a new perspective of viewer participation into the story.
While many people are familiar with traditional gondolas, the ‘Life View’ footage goes on to reveal exactly how generations of Venetians continue to keep the unique tradition and craft of gondolas alive in a modern world.
From Venice’s Gondolier Association, Benedetta and Aldo Reato, together with the current president of the Association, Andrea Balbi share a day in the life of navigating some of the known and lesser-known canals of Venice. Alongside this, they visited local artisan, Lorenzo della Toffola of the Squero San Trovaso, to give viewers an insight into the specific methods used to restore and repair gondolas.
Local artist and Wave Murano Glass founder, Roberto Beltrami, together with his team, is featured with a nod to the rich history of artists in Venice, as he unveils a piece of art using recycled Aperol bottles. The art piece was meticulously crafted using 40 recycled Aperol bottles, donated by Terrazza Aperol.
The History
“Venice, the city where the aperitivo culture flourished, is at the core of Aperol’s long heritage and today’s contemporary spirit,” explained Campari Group Chief Marketing Officer, Julka Villa. “It has informed our values and shaped our distinctive style.
Aperol has deep roots in Venice. Created in 1919 by founders Luigi and Silvio Barbieri at the International Trade Fair of nearby Padova, the liqueur quickly caught the attention of the canal city.
The aperitif rose to the global fame that it now holds, through local Venician bars served the convivial drink as the perfect Aperitivo moment, alongside bite size snacks,
“To uncover, share and celebrate Venice in its entirety is a very proud moment, and is our way of giving back to the city and Venetians,” Villa continued. “It is so much more than the classic Instagram photos we are used to seeing, and through this initiative we hope to share the depth of the joy that is there to explore above the surface of the famous waterways.”
The View
Shot on an Insta360 Pro 2 cameras in 8K 3D VR, the Street View-ready content captures every detail in every direction.
Viewers will also be able to explore an interactive map that features the 360° content with geo tags, bringing the hidden waterways, undiscovered gems and local stories right into the palms and homes of viewers.
Aperol’s ‘Life View’, powered by Google technology, is available to explore at aperol.com
Or search the tags #AperolSpritz #Aperol1919 #AperolLifeView #OpenOpYourView #JoinTheJoy to see more on social
Making A Stir
DON JULIO BRING TEQUILA CULTURE TO FANS WITH APPLE VISION PRO
March 5,2024
Global Tequila brand Don Julio, in collaboration with Trigger XR, will soon launch its first experience with Apple Vision Pro, building on the brand’s Por Amor campaign.
Don Julio will be the first in the Diageo stable to leverage this immersive new storytelling platform. The Don Julio app is designed to further the brand’s efforts to bring the culture of modern Mexico across the globe.
The app will allow tequila fans to immerse themselves in the world of Don Julio. It leverages the latest in spatial computing to enable users to travel virtually to Mexico and experience the rich legacy, craft, and culture of Don Julio from the comfort of their own homes.
The Don Julio app experience on Apple Vision Pro will focus on the four key chapters in the Don Julio making process: harvesting the agave, baking the piñas, distilling the liquid, and aging the tequila.
Future iterations will feature guided tastings, mixology demonstrations and experiences that will further celebrate the people and cocktail culture of modern Mexico.
“Apple Vision Pro offers us a new opportunity to bring consumers closer to the vibrant world of modern Mexico and all that goes into making Tequila Don Julio an iconic brand,” said Sophie Kelly, Senior Vice President of Global Tequila and Mezcal Categories at Diageo.
“Spatial computing gives us a rich canvas to deliver the closest version of the physical world of Tequila Don Julio through digital content while allowing users to stay wherever they are in the world. What was once limited to visitor centres, distillery tours, and physical activations is now able to inspire and educate seamlessly with behind-the-scenes access to our award-winning portfolio.”
Consumers can expect The Tequila Don Julio experience on Apple Vision Pro to continue evolving. This first campaign is just the beginning, as Diageo taps into this disruptive technology to bring similar experiences across its portfolio of exceptional spirits.
“The technology behind Apple Vision Pro is an exciting new frontier that empowers us at Diageo to further our commitments to be cultural disruptors and provide industry-leading experiences for our fans around the world,” said Guy Middleton, Global Director of DIAGEO Breakthrough Innovation at Diageo.
“We’re excited to be amongst the first companies to adopt this new technology, enhance the way people discover our brands and help shape the future of immersive storytelling.”
The Tequila Don Julio experience on Apple Vision Pro will be a visionOS application available for users 21+ this spring.
For more information and to stay up-to-date on details, connect with the brand via Instagram
Making A Stir
JOSE CUERVO COLLABORATES WITH MEXICAN ARTIST, ANA PELLICER
February 29,2024
Global tequila brand Jose Cuervo has unveiled its 2024 collector’s box for Reserva de la Familia Extra Añejo, a collaboration created with Celebrated Mexican Sculptor, Goldsmith, and Leatherer, Ana Pellicer.
Jose Cuervo has been working with globally celebrated Mexico-based artisans for three decades, resulting in nearly thirty uniquely crafted limited-edition Reserva de la Familia Extra Añejo collector’s boxes.
The choice of Ana Pellicer continues this legacy as her work is celebrated globally and has been featured in some of the world’s most prestigious cultural institutions, including the New York Museum of Modern Art (MoMA) and the Sculpture Garden of the Museum of Modern Art in Mexico City.
“I’ve long admired the craftsmanship, philosophy, and, of course, the quality of Reserva de la Familia, but what I’ve found most special about this precious tequila is how it embodies familial strength,” said Pellicer.
“To be selected as the designer for this year’s collector’s box is a tremendous honour. I am proud to create artwork that represents the colours, shapes and tone of one of Mexico’s most iconic landscapes for one of the world’s most celebrated tequilas.”
To create this year’s design, Pellicer utilized an artistic technique called “tempera,” an ancient medium that involves painting with pigments bound in a water-soluble emulsion to create a satin sheen finish with rich tones and colour depth. The result is a design that features the burnished reds and shining ochres of copper present in the landscape of Tequila, Mexico.
Entitled “Insatiable Transparencies of a Historic Landscape”, the work stands as a testament to Pellicer’s interpretation of the birthplace of tequila, serving as a captivating reflection of one of Mexico’s most celebrated cultural pillars.
Reserva de la Familia Extra Añejo is the award-winning pinnacle of the Cuervo portfolio. Every step in creating this exceptional tequila is done with meticulous care, following an artisanal process handed down over generations.
Singapore’s legendary cocktail destination, Atlas, will launch its inaugural ‘Atlas Chronicles’ as part of the bar’s 7th birthday celebrations.
The quarterly party night, which will start Sunday, 24th March, will host some of the biggest names in the global cocktail scene, and there will be live entertainment.
Each volume of the Atlas Chronicles will feature a blockbuster guest bartender and a special theme, which will transform the grand Art Deco lobby into a pulsating party venue and offer guests the unparalleled opportunity to experience Atlas in a way like never before.
Chronicles Volume One, next month, will feature Iain McPherson from Edinburgh, UK’s world-famous Panda & Sons (#39 World’s 50 Best Bars 2023), known for its pioneering bartending techniques. Guests are invited to a ‘Panda Party’ that will feature innovative cocktails from the guest bar, ATLAS signatures and delectable bites.
“As we celebrate our 7th Anniversary, we’re excited to reveal a wonderful new series of events designed to offer guests an entirely new kind of ATLAS experience,” said Head Bartender Lidiyanah ‘Yana’. “Get ready for an evening filled with cocktail party magic at ATLAS!
“Join us for Panda & Sons – don your Black & White attire as we let our hair down and welcome Iain McPherson with his warm Scottish hospitality. We’re all about encouraging dancing and promise a lively party atmosphere!”
Tickets for Chronicles Volume One include two food or drink tokens as well as entry to the event; additional tokens can be purchased on the night. Alongside the innovative drinks from Panda & Sons, the Atlas bar team will be serving cocktails from their newly launched menu, and guests can enjoy delectable bites such as Atlas Baos.
Ticket to the event can be purchased via atlasbar.sg
Making A Stir
OUL BAR SEOUL PRESENTS PHOTO EXHIBIT WITH RICE-INSPIRED COCKTAILS
February 27,2024
OUL, the bar at the Four Seasons Hotel in Seoul, has collaborated with Korean photographer and visual artist Jinju Kang on an exhibit of the symbolism of rice in Korean culture.
As part of the OUL X Local Artisan collaboration, guests can savour a fusion of visual, culinary and cocktail art – including an exhibition of Jinju Kang’s photography and rice-inspired cocktails.
“OUL is the perfect setting for this artistic exploration of rice, and Jinju Kang, the ideal visual storyteller,” comments Four Seasons Hotel Seoul Hotel Manager Michael Cho.
“Spanning the traditional, modern and future-minded, OUL is our homage to all the eras that have shaped the city we love today, and nothing transcends the eras and their meaning here in Korea more than rice,” Cho continued.
photographer and visual artist Jinju Kang
Artfully intended as a sippable complement to Jinju Kang’s creativity, OUL will be serving three unique cocktails made from Korean rice spirits. Merging ancient heritage with modern mixology, Jeju Bom Fizz is a refreshing, zesty highball featuring Jeju Island’s Omegi rice wine infused with green tea, yuzu, honey and seltzer.
An aromatic, invigorating twist on the French 75, Ssal 75 blends mandarin peel-infused gin and orange blossom cordial with sparkling rice wine. Sool Bab is a rich, velvety, creative cocktail with a base of miso butter soju infused with nurungji syrup for a subtle fermented aroma.
Artfully accompanying the inspired cocktails is a unique Korean rice dish of Nurungji Bibim Guksu – a sweet and spicy partnership of five-colour noodles, gochujang sauce and barley miso nurungji chips in a tangy dongchimi broth, served with a sea bream, abalone, cuttlefish and seasonal vegetables.
The collaboration, which will run until March 30, sees a series of contemporary artworks as Jinju Kang trains her lens on the cultural significance of Korean rice, not only reminding locals about the tradition and childhood memories but also definitely intriguing diverse foreigners’ interest.
By focusing on traditional instruments – farmers’ tools, woven baskets, mortars and rice steamers – Jinju Kang explores the journey of rice through the ages and from field to fork. Capturing the cycle of growth, harvest, and renewal, her art reflects the rhythms of life itself.