Buchanan’s Blended Scotch Whisky is kicking off the holiday season by spreading the spirit of togetherness through the arrival of its new national marketing campaign, ‘Life is Better Shared.
Buchanan’s is working with World Central Kitchen, a non-profit that uses the power of food to heal communities and strengthen economies during times of crisis and beyond, to share 40,000 meals with the hardest hit communities this holiday season, particularly the Hispanic community that has been disproportionately impacted by the pandemic in New York City, New Jersey, South Florida, Texas, and Los Angeles.
Buchanan’s is also working with Colombian reggaeton singer, J Balvin. Beginning October 27 through November 30, U.S. residents 21+ will have a chance to win a holiday dinner for their families and share a virtual toast with J Balvin. Balvin has also created a 30-second video giving a behind-the-scenes look into an intimate dinner at his home.
Lastly, the brand is also partnering with Sourced Craft Cocktails to offer limited-time-only Buchanan’s cocktail kits, created and hand-delivered by local bartenders to enjoy responsibly at home. Not only will people have the opportunity to enjoy a whisky cocktail with family and friends, but they’ll be supporting their local bartender community while doing so. Available as of October 27th in New York City, Los Angeles, Miami and Austin, the kit includes fresh pre-batched Buchanan’s Whisky cocktails, a recipe booklet and a unique, fun game.
For more information on Buchanan’s or any aspect of the campaign, go to www.BuchanansWhisky.com. or follow their socials at @BuchanansUS on Facebook, @BuchanansWhisky on Instagram and @BuchanansUSA on Twitter.