Independent whisky bottler Boutique-y has announced the cocktail competition you have all been waiting for.
Pitting industry professionals against amateurs, bartenders against the off-trade, and influencers against at-home mixologists—the brand has launched the ultimate cocktail competition, Boutique-y Vs The World.
A first for the brand, the competition is open to ALL (18+, of course! who reside in the UK). The winner will receive a true ‘money can’t buy’ prize—a bottle of their very own whisky.
Working alongside Boutique-y’s Head of Whiskey Sam Simmons, the winner will participate in everything from choosing the cask to helping to design the label.
They will then receive bottle number one of their own TBWC limited edition whisky, which will be available for sale on Master of Malt. And we don’t need to tell you about the bragging rights!
So what do you need to do? Create the ultimate Boutique-y cocktail.
Each entrant will use the celebrated Canadian Corn Core Whiskey as one of five ingredients. These five ingredients need to be inspired by the word MOOSE (five letters). The Moose, of course, can be found on the distinctive red label of That Boutique-y Whisky Company’s Canadian Corn Whiskey.
Points will be judiciously awarded for the serving itself, its drinkability, the creativity of the ingredients used, the garnish, the name and the story behind it.
No additional points will be awarded for Canadian fancy dress, but you’ll be forever a legend in the eyes of the team at That Boutique-y Whisky Company.
Divided into UK regions, the shortlisted entrants will be invited to make their cocktails in live heats (commencing on the 17th of June) across FOUR NIGHTS OF FUN. Expect celebrations, drinking some tasty whisky, and, importantly, making new friends.
Winners of these heats will be invited to ‘the Canada of the British Isles’, Manchester! (Yes, they know, but nobody calls it that.)
The Final will be held in Manchester on the 4th of July, purely to stick forks up to Canada’s neighbours across the Southern border because that’s how they do things at Boutique-y HQ.
“So, how do I enter?” Well, it’s a cunningly simple entry process! Simply visit www.thatboutiqueywhiskycompany.com for all the information and to enter your winning cocktail by 20th May 2024.







