Virgin Atlantic has announced that it will be partnering with Black Cow vodka for a festive serve on select long-haul flights this Christmas from December 24 – 26.

The airline’s  ‘A Sparkling Christmas’, created using Black Cow’s Christmas Spirit topped with champagne will be served to passengers in its Upper-Class cabins. The complimentary cocktail will be available exclusively to passengers flying on routes from London to the US, the Caribbean and South Africa this festive season.

“Partnering with Virgin Atlantic marks an important moment in our brand’s history,” said Paul Archard, co-founder of Black Cow.

“As many look forward to their holidays or to be with their loved ones over the festive period, it’s a privilege to be part of their Christmas celebrations by providing passengers with a chance to try our Christmas Spirit and share our story around the world.”

Launched for the first time in November 2020, Black Cow Christmas Spirit assortment of winter fruits and spices – brown sugar, currants, figs, raisins, orange zest, lemon zest, cinnamon and vanilla – all macerated in our Pure Milk Vodka.

Having now launched for its third year running, Christmas Spirit is available to purchase on Black Cow’s website and through Ocado and Selfridges.

Global Tequila brand, Jose Cuervo, is planning an old town take-over bar crawl to celebrate its partnership with the Arizona Cardinals.

Participating bars in the crawl include Cien Agaves, Loco Patron, Diego Pops, Montauk, Bar Stool,Giligins and Hot Chick, among others, where samples of Cuervo will be poured. There will also be opportunities to win prizes and listen to live music at participating locations.

Additionally the brand is sponsoring the TAO x MAXIM Big Game Party. one of the top parties held on the eve of the Big Game, the event features performances by Zedd, Offset, Loud Luxury, and Plastic Funk.

Themed “Catch Me If You Can” to honor 1960s mod days of glamour, sophistication and travel, this year’s star-studded party will take place at the new Southwest Jet Center in the heart of Scottsdale.

Cuervo will be pouring cocktails made using Cuervo Tradicional Cristalino and Cuervo Tradicional Plata all night long, including the Noche Electrica, Cristalino Highball and the Classic Cuervo Margarita.

Fans can visit www.tickpick.com to purchase tickets.

Family-owned Bacardi Limited is celebrating its 161st anniversary by planting one tree for every employee to support biodiversity, help local communities, and capture a combined 2.5M kg of CO2 during the trees’ lifetime.

The initiative forms part of Bacardi’s Environmental, Social & Governance (ESG) program, that seeks to restore communities, revitalize natural ecosystems, and revolutionize the way the brand does business.

“As a family-owned company, doing the right thing is in our DNA, and all of us at Bacardi share that passion for taking care of the environment,” said Bacardi Limited CEO Mahesh Madhavan.

“By creating our very own Bacardi forests, we can all take pride in having our own positive impact and being part of our company’s legacy for the next 161 years and beyond.”

The trees will be planted in India, Nepal, Indonesia, Ecuador, and Madagascar, with 11 different species carefully selected to maximize the benefits to each location and community. The planting sites represent areas where Bacardi sources some of the botanicals and raw ingredients.

“We care deeply about the farmers who grow our beautiful ingredients and take great pride in the strong relationships we’ve spent decades building with these communities,” says Dave Ingram, Chief Supply Chain Officer, Bacardi Limited. “Planting these trees on their doorsteps is another way of giving back as we invest in their future and in protecting the environment for generations to come.”

Additionally, the brand will also plant 161 coconut trees in Puerto Rico, where Bacardí rum is produced. These plantings will pay homage to the company’s legendary coconut palm, ‘El Coco’, which was planted in front of the first BACARDÍ distillery in Cuba, to symbolize the strength and resilience of the Bacardi company.

In Bermuda, home of the Bacardi Limited global headquarters, the company will plant 100 cedar saplings to supports biodiversity by providing a crucial nesting site for birds such as the native Bluebird.

On February 4, 2023, Bacardi celebrates 161 years since Don Facundo Bacardí Massó founded the company in Santiago de Cuba. Family owned, over seven generations, Bacardi grew from a single rum brand to a portfolio of iconic global spirits brands.

To find out more about Bacardi and its ESG commitments, go to bacardilimited.com

American Blended Whiskey brand Seagram’s 7 has joined with comedian Iliza Shlesinger again, this time to raise a 7 & 7 toast to drinking spots across the country.

The new “It’s Your Spot” campaign has been inspired by dive bar regulars and how they have transformed their spaces into local staples over the years and become the centrepiece of great memories.

With one of the new videos entitled “Football”, the campaign is looking to highlight the uniqueness of unofficial drinking spots, like an old garage filled with football memorabilia, and that in those spaces, Seagram’s 7 is a drink perfect for a variety of occasions.

“Sometimes the best things in life can be pretty unconventional,” said Iliza Shlesinger, Seagram’s 7 Brand Partner. “The thing I love most about Seagram’s 7 is that you don’t need all of the bells and whistles to make an amazing cocktail while making equally amazing memories. As long as you’re with great company, the rest will fall into place.”

Shlesinger has previously partnered with the brand for its National Dive Bar Day campaigns. In 2021, the comedian fronted the “Keep the Dive Alive” campaign, where the brand celebrated dive bar regulars.

“We love how this new campaign is a celebration of all the special off-premise spots that have extraordinary meaning to those ‘Regulars’ who know,” said Dina Krannich, Senior Brand Manager of Seagram’s 7. “These spots pull together elements that connect to the feeling of being back in our regular bars we know and love.”

For more information, go to seagrams7.com

Tales of the Cocktail Foundation (TOTCF) has announced it will host a special event in New York City to celebrate the opening of the 2023 Spirited Awards nomination period.

Spirited Awards Presents ATLAS will be a one-night-only pop-up event held at Forbes on Fifth, from 6-10 p.m., on February 6th, 2023. At the event, ATLAS’ renowned bar program will be brought to life with a recreation of the bar’s bespoke by transforming a smaller lounge into a VIP gin experience.

The first in a series of pop-ups in partnership with Singapore Tourism Board in 2023, the ATLAS pop-up will be guided by the bar’s Head Bartender, Lidiyanah ‘Yana’ K. Renowned for her own expertise in gin, as well as her ability to oversees the bar’s collection of 1,300 gins, Yana will conduct guided tastings on the evening, as well as present special releases from event sponsors, including Ford’s Sloe Gin.

Helping to give guests the feeling they have walked into the Singapore bar, the team’s top bartenders will be preparing cocktails tableside for the duration of the evening, including the ATLAS Martini and other elegant offerings from the bars’ award-winning menu.

The ‘outside’ of the ATLAS bar space will also be mimicked with Singaporean food stalls providing traditional snacks and specialities by Urban Hawker, to bring a taste of Singapore to New York City.

Armed with event programs designed as passports provided upon arrival, guests can peruse the full drink menu and scan the QR code found inside to place their nominations for the 2023 Spirited Awards.

For more information, go to talesofthecocktail.org

Global Tequila brand 1800 Tequila has partnered with The Jacksonville Jaguars, a professional American football team based in Jacksonville, Florida.

Fans and attendees of the game can enjoy 1800 x Jaguars-inspired cocktails such as the “Pick-6 Paloma” at any of the three 1800 Tequila bars within the stadium.

The recipe for the drink utilises 1800 Blanco mixed with Lime Juice, Grapefruit Juice and topped with Club Soda