If you thought that fun was in short supply these days, then Smirnoff has you covered. The global Vodka brand is taking over the first-ever Billboard MusicCon, elevating fun to new heights, over the inaugural weekend in Las Vegas May 13-14.
At the event, Smirnoff will introduce its NEW Smirnoff Lemonade Collection, including the new Smirnoff ICE and Smirnoff Seltzer Neon Lemonade variety packs and the new Smirnoff Peach Lemonade flavoured spirit. Billboard MusicCon goers (21+) are invited to “Squeeze the Day” with a vibrant lemonade wonderland experience, with delicious fun around every corner.
Mingle in the Smirnoff Lemonade Lounge where a simple (faux) lemon unlocks spontaneous bold prizes, including a pair of tickets to the Billboard Music Awards on Sun., May 15, VIP meet and greets with Smirnoff partner Ty Dolla $ign and more. Fans are also invited to enjoy live performances from VIP artists like DJ Brittany Sky and Ty Dolla $ign, who will take the stage for an unforgettable headlining performance on Sat., May 14 to wrap the two days of flavorful festivities.
“Smirnoff is redefining fun with our new Neon Lemonades Variety Packs for people who refuse to settle for good, and demand great — better yet, BOLD,” said Lisa Lee, Smirnoff FMB Director. “Fun these days is in high demand and life is most fun when you make things happen rather than let life happen to you. That’s exactly what Smirnoff Lemonades will continue to do for the people, it’s the neon way to lemonade.”
For fans at home, Smirnoff is sharing custom content from the hottest artists including Ty Dolla $ign. But that’s not all. Throughout the summer, Smirnoff will raise the bar for fun with unexpected lemonade drops in select U.S. cities, ripe for bold new experiences and squeeze the day moments.
The first-of-its-kind, MusicCon will expand the Billboard Music Awards footprint through exclusive conversations, unique fan experiences and nightly performances that celebrate the past year in music while setting the tone for the year to come. All concerts will be free, with entry on a first-come, first-serve basis, giving all the people an opportunity to get in on the action. Fans can RSVP or purchase tickets here.
As part of its Lemonades national launch, Smirnoff collaborated with multi-platinum selling recording artist, Ty Dolla $ign to appear in a series of advertising spots set to air throughout the summer.
“Smirnoff Lemonades are all about the dope memories and fun that happen when people live life boldly. I’m all about that vibe and excited to bring it to the first-ever Billboard MusicCon,” said Ty Dolla $ign. “But that’s just the beginning because Smirnoff is bringing the fun and flavour to the people all summer long. The summer is ours, baby!”
For more information, follow @Smirnoff on Instagram and @SmirnoffUS on Twitter.