English Gin brand Beefeater has enbracedamore sustainable packaing design that will saved 410 tonnes of plastic each year.
The Pernod Ricard-owned brand have made their newbottkeentirely from recycyled glass inashape inspired by London bricks. Said to make pouring the gin easier, the design has a new aluminium cap (instead of plastic) and a paper label. (chamgedfrom PVC).
Murielle Dessenis, global brand director, Beefeater, said: “Whilst our packaging has evolved our award-winning gin remains the same, with every drop distilled in the heart of London. The design of the bottle, from its shape to its label, paints a picture of what the liquid inside will taste like.”
Except forBeefeater 24, the new design will be adopted across the brand and will be rolled out globally later this mo0nth
“The brand is fortunate enough to have 200 years of distilling heritage to draw from,” Dessenis continued, “and this new pack certainly celebrates the history but also looks forward to the next 200 years.
“The new design has performed well with bartenders and consumers alike, and we’re proud to have designed this new iteration of Beefeater’s iconic bottle with sustainability in mind, taking the brand on to the next step in its journey with a natural evolution for today’s gin enthusiasts.”
For more information on Beefeater go to beefeatergin.com