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BAILEYS CREATES TREAT COUTURE WITH THE MARSHMALLOW PUFFER JACKET Making A Stir

BAILEYS CREATES TREAT COUTURE WITH THE MARSHMALLOW PUFFER JACKET

January 10,2023

Irish Cream Liqueur brand Baileys has teamed up with world-renowned celebrity stylist and designer Jason Rembert to blend the worlds of indulgence and high fashion with the release of the first-ever Baileys Marshmallow Puffer Jacket just in time for peak Après Ski season.

Inspired by everyone’s favourite hot chocolate accessory – the marshmallow – the Baileys Puffer Jacket takes cues from the signature rounded shape, soft texture, and puffiness of a fresh marshmallow.  Simultaneously embracing whimsy and fashion-forward appeal, the jacket is Baileys first-ever piece of Treat Couture available in limited quantities this season.

“When it comes to the colder weather months, there is nothing like a Baileys Hot Chocolate topped with marshmallows,” said Jason Rembert. “Being able to use my talents now to design Baileys’ first-ever piece of Treat Couture that takes inspiration from my favourite winter cocktail and allows people to wear it is a true full circle moment for me.”

The one-of-a-kind Baileys Marshmallow Puffer Jacket designed by Jason Rembert is available in limited quantities for nationwide shipping for those 21+ on JasonRembert.com. And for inspiration on how to style the Baileys Marshmallow Puffer Jacket this season, check out Jason and his good friend Joan Smalls as they explore the lifestyle and indulgent fashion statements that Baileys cocktails can inspire.

“This season, we’re giving you more ways to treat yourself whether sipping on a Baileys cocktail or bundling up in the ultimate Marshmallow Puffer Jacket – Baileys’ first-ever piece of Treat Couture created by stylist & designer Jason Rembert,” shared Sophie Kelly, SVP of Whiskies and Liqueur, DIAGEO North America.

“This fabulous puffer is reminiscent of everyone’s favourite hot chocolate accessory, the marshmallow, and we think his design is the perfect attire to wear while enjoying an indulgent Baileys cocktail this winter.”

To receive exclusive updates on future Baileys Treat Couture drops, consumers can enter their information at treatcouture.baileys.com

For more information on Baileys, go to baileys.com

BAILEYS CREATES TREAT COUTURE WITH THE MARSHMALLOW PUFFER JACKET Making A Stir

JOSE CUERVO PLANS SCOTTSDALE BAR TAKEOVER FOR ARIZONA CARDINALS

February 8,2023

Global Tequila brand, Jose Cuervo, is planning an old town take-over bar crawl to celebrate its partnership with the Arizona Cardinals.

Participating bars in the crawl include Cien Agaves, Loco Patron, Diego Pops, Montauk, Bar Stool,Giligins and Hot Chick, among others, where samples of Cuervo will be poured. There will also be opportunities to win prizes and listen to live music at participating locations.

Additionally the brand is sponsoring the TAO x MAXIM Big Game Party. one of the top parties held on the eve of the Big Game, the event features performances by Zedd, Offset, Loud Luxury, and Plastic Funk.

Themed “Catch Me If You Can” to honor 1960s mod days of glamour, sophistication and travel, this year’s star-studded party will take place at the new Southwest Jet Center in the heart of Scottsdale.

Cuervo will be pouring cocktails made using Cuervo Tradicional Cristalino and Cuervo Tradicional Plata all night long, including the Noche Electrica, Cristalino Highball and the Classic Cuervo Margarita.

Fans can visit www.tickpick.com to purchase tickets.

BAILEYS CREATES TREAT COUTURE WITH THE MARSHMALLOW PUFFER JACKET Making A Stir

BACARDI CELEBRATES 161 YEARS WITH A GIFT TO THE PLANET

February 3,2023

Family-owned Bacardi Limited is celebrating its 161st anniversary by planting one tree for every employee to support biodiversity, help local communities, and capture a combined 2.5M kg of CO2 during the trees’ lifetime.

The initiative forms part of Bacardi’s Environmental, Social & Governance (ESG) program, that seeks to restore communities, revitalize natural ecosystems, and revolutionize the way the brand does business.

“As a family-owned company, doing the right thing is in our DNA, and all of us at Bacardi share that passion for taking care of the environment,” said Bacardi Limited CEO Mahesh Madhavan.

“By creating our very own Bacardi forests, we can all take pride in having our own positive impact and being part of our company’s legacy for the next 161 years and beyond.”

The trees will be planted in India, Nepal, Indonesia, Ecuador, and Madagascar, with 11 different species carefully selected to maximize the benefits to each location and community. The planting sites represent areas where Bacardi sources some of the botanicals and raw ingredients.

“We care deeply about the farmers who grow our beautiful ingredients and take great pride in the strong relationships we’ve spent decades building with these communities,” says Dave Ingram, Chief Supply Chain Officer, Bacardi Limited. “Planting these trees on their doorsteps is another way of giving back as we invest in their future and in protecting the environment for generations to come.”

Additionally, the brand will also plant 161 coconut trees in Puerto Rico, where Bacardí rum is produced. These plantings will pay homage to the company’s legendary coconut palm, ‘El Coco’, which was planted in front of the first BACARDÍ distillery in Cuba, to symbolize the strength and resilience of the Bacardi company.

In Bermuda, home of the Bacardi Limited global headquarters, the company will plant 100 cedar saplings to supports biodiversity by providing a crucial nesting site for birds such as the native Bluebird.

On February 4, 2023, Bacardi celebrates 161 years since Don Facundo Bacardí Massó founded the company in Santiago de Cuba. Family owned, over seven generations, Bacardi grew from a single rum brand to a portfolio of iconic global spirits brands.

To find out more about Bacardi and its ESG commitments, go to bacardilimited.com

BAILEYS CREATES TREAT COUTURE WITH THE MARSHMALLOW PUFFER JACKET Making A Stir

SEAGRAM'S 7 & ILIZA SHLESINGER CELEBRATE 'IT'S YOUR SPOT'

January 31,2023

American Blended Whiskey brand Seagram’s 7 has joined with comedian Iliza Shlesinger again, this time to raise a 7 & 7 toast to drinking spots across the country.

The new “It’s Your Spot” campaign has been inspired by dive bar regulars and how they have transformed their spaces into local staples over the years and become the centrepiece of great memories.

With one of the new videos entitled “Football”, the campaign is looking to highlight the uniqueness of unofficial drinking spots, like an old garage filled with football memorabilia, and that in those spaces, Seagram’s 7 is a drink perfect for a variety of occasions.

“Sometimes the best things in life can be pretty unconventional,” said Iliza Shlesinger, Seagram’s 7 Brand Partner. “The thing I love most about Seagram’s 7 is that you don’t need all of the bells and whistles to make an amazing cocktail while making equally amazing memories. As long as you’re with great company, the rest will fall into place.”

Shlesinger has previously partnered with the brand for its National Dive Bar Day campaigns. In 2021, the comedian fronted the “Keep the Dive Alive” campaign, where the brand celebrated dive bar regulars.

“We love how this new campaign is a celebration of all the special off-premise spots that have extraordinary meaning to those ‘Regulars’ who know,” said Dina Krannich, Senior Brand Manager of Seagram’s 7. “These spots pull together elements that connect to the feeling of being back in our regular bars we know and love.”

For more information, go to seagrams7.com

BAILEYS CREATES TREAT COUTURE WITH THE MARSHMALLOW PUFFER JACKET Making A Stir

TALES OF THE COCKTAIL BRINGS SINGAPORE'S ATLAS TO NYC

January 30,2023

Tales of the Cocktail Foundation (TOTCF) has announced it will host a special event in New York City to celebrate the opening of the 2023 Spirited Awards nomination period.

Spirited Awards Presents ATLAS will be a one-night-only pop-up event held at Forbes on Fifth, from 6-10 p.m., on February 6th, 2023. At the event, ATLAS’ renowned bar program will be brought to life with a recreation of the bar’s bespoke by transforming a smaller lounge into a VIP gin experience.

The first in a series of pop-ups in partnership with Singapore Tourism Board in 2023, the ATLAS pop-up will be guided by the bar’s Head Bartender, Lidiyanah ‘Yana’ K. Renowned for her own expertise in gin, as well as her ability to oversees the bar’s collection of 1,300 gins, Yana will conduct guided tastings on the evening, as well as present special releases from event sponsors, including Ford’s Sloe Gin.

Helping to give guests the feeling they have walked into the Singapore bar, the team’s top bartenders will be preparing cocktails tableside for the duration of the evening, including the ATLAS Martini and other elegant offerings from the bars’ award-winning menu.

The ‘outside’ of the ATLAS bar space will also be mimicked with Singaporean food stalls providing traditional snacks and specialities by Urban Hawker, to bring a taste of Singapore to New York City.

Armed with event programs designed as passports provided upon arrival, guests can peruse the full drink menu and scan the QR code found inside to place their nominations for the 2023 Spirited Awards.

For more information, go to talesofthecocktail.org

BAILEYS CREATES TREAT COUTURE WITH THE MARSHMALLOW PUFFER JACKET Making A Stir

1800 TEQUILA DEVELOPS JAGUAR FEVER IN JACKSONVILLE

January 24,2023

Global Tequila brand 1800 Tequila has partnered with The Jacksonville Jaguars, a professional American football team based in Jacksonville, Florida.

Fans and attendees of the game can enjoy 1800 x Jaguars-inspired cocktails such as the “Pick-6 Paloma” at any of the three 1800 Tequila bars within the stadium.

The recipe for the drink utilises 1800 Blanco mixed with Lime Juice, Grapefruit Juice and topped with Club Soda

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