Scottish whiskey producer Glenmorangie has teamed up with Hollywood icon Harrison Ford for a new global campaign.
Once Upon A Time In Scotland, brings Ford’s trademark wry humour to the fore in a series of episodic films directed by actor and film-maker Joel Edgerton.
“Harrison Ford is the real deal: a true global icon, and a genuine whisky lover. It was a dream come true to collaborate on this campaign and welcome him to our home in the Highlands to discover more about Glenmorangie,” said Caspar MacRae, President & CEO of The Glenmorangie Company.
“He is someone who has honed his craft over decades, which gives him a real appreciation for the dedication and skill of our distillery team. Like us, he’s not afraid to laugh at himself — and I think Joel has perfectly captured his authentic warmth, alongside his roguish sense of humour.
“We hope whisky lovers around the world will enjoy exploring the episodes, and learning more about the real people and places behind our whiskies, through Harrison’s eyes,” continued MacRae.
Once Upon a Time in Scotland takes us behind the scenes as Harrison Ford journeys to Glenmorangie’s Highland home to discover the skill and craftsmanship of making each bottle of its complex and elegant whisky.
“I loved working with the team at the Distillery — they were all great,” said Ford. “The whole process of filming was full of unanticipated joys: little unexpected moments. It’s a tribute to Glenmorangie’s sensibilities that they let us be less than totally serious. I think what Joel has produced has a certain charm to it, because it’s unpretentious and just amusing.”
It sees the actor enjoy the authentic Scottish experience — from getting to grips with the nuances of Scottish pronunciation and kilt etiquette, to bonding with locals over a dram of single malt — all shot in an unconventional, deliberately ‘off-script’ style.
Filmed in the picturesque north-east Highlands of Scotland, the campaign captures the natural beauty of the local area: from the historic distillery in Tain where Glenmorangie has been created for over 180 years, to the storied 19th century Ardross Castle, and the dramatic landscapes surrounding Loch Glass.
Appearing alongside Ford are the real Glenmorangie distillery team — who embraced their first experience of acting under the guidance of a global cinematic legend — while the brand’s flagship whiskies, Glenmorangie Original 12 Years Old and Glenmorangie Infinita 18 Years Old also take on a starring role.
“I’ve spent my whole life watching commercials that follow an expected format and so I really like it when things are a little disruptive, fun, and irreverent,” said Edgerton. “It was nice that we got a chance within the very traditional industry of whisky to get behind the scenes, to subvert the seriousness that often goes into an advertising campaign and have fun with that.
“I hope that people get to see the short film and the full-length episodes — and enjoy them and share them around,” Edgerton continued.
Edgerton’s 12 episodes and hero film are complemented by still images shot by acclaimed fashion photographer Lachlan Bailey. They feature Ford as he’s never been seen before: donning a stylish Scottish kilt designed by streetwear brand Palace.