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BACARDÍ WANTS YOU TO GRAB YOUR DANCING SHOES Making A Stir

BACARDÍ WANTS YOU TO GRAB YOUR DANCING SHOES

May 25,2023

Global Rum brand Bacardi in collaboration with streetwear brand Stadium Goods, wants you to dance like everyone is watching.

Under its “Do What Moves You” platform, the brand is launching a series of unique activations to encourage people to embrace community and enjoy the freedom of self-expression.


June will see both brands launch speakeasy pop-up, a one-of-a-kind retail and party experience. At first glance, these may appear to be traditional merch offerings, but in a nod to classic speakeasy cocktail bars, the surprise will lie in a secret entrance behind the stockroom door where attendees will be immersed in a lively, Caribbean-inspired Bacardí celebration.

The New York pop-up, open to consumers aged 21+ on June 8th by RSVP only, will feature pop-up musical guests, exclusive Bacardí rum cocktail tastings, and more.

“The spirit of Bacardí has always been one of self-expression, free of judgment, and, of course, one that is ready to dance,” said Laila Mignoni, Global Head of Brand Marketing Communications for Bacardí.

“Every aspect of our partnership is designed to bring people together, embracing the connective tissue between our iconic rum and the sneaker community to inspire movement in both the physical and emotional sense.”

To ensure everyone who attends a BACARDÍ party this summer is equipped with the perfect pair of ‘dancing shoes’, BACARDÍ will gift attendees the Dancing Shoes NFT, an exclusive digital wearable created in collaboration with creative visionary and founder of the streetwear brand STAPLE, Jeff Staple, and web3 studio, Kollectiff.

Dropped into guests’ digital wallets during the event, the NFT will appear with a purposefully simplistic design, allowing for individual customizations by interacting with various elements within the temporary retail store. Those who complete the NFT customizations at the event will have a chance to forge their digital creations into a one-of-a-kind physical pair of sneakers—their one-of-a-kind Dancing Shoes—that will be delivered directly to them this summer.

Following the New York launch, the activations will continue, starting with Governor’s Ball in NYC on June 9th and continuing through Lollapalooza (Chicago), Life is Beautiful (Las Vegas), Parookaville (Germany), Lowlands Festival (Netherlands), and more.

The campaign will culminate in October with a final pop-up ahead of Amsterdam’s biggest dance music festival, featuring exclusive merchandise and a limited-edition giveaway of collectable physical Dancing Shoes in collaboration with a world-renowned Amsterdam streetwear brand.

Countries all over the world, including Spain, New Zealand, Germany and Austria, will put on their Dancing Shoes this summer with festival activations, local retail partnerships and pop-up experiences.

For more information, follow @bacardi on all social channels or CASA BACARDÍ 2023 Festival MAP.

BACARDÍ WANTS YOU TO GRAB YOUR DANCING SHOES Making A Stir

TEREMANA THE OFFICIAL TEQUILA PARTNER FOR THE TEXAS RANGERS

February 23,2024

Celebrity Tequila brand Teremana, founded by by Dwayne “The Rock” Johnson, has become the official premium tequila partner of the Texas Rangers.

Starting this season at Globe Life Field, the multi-year partnership will serve as an extension of Teremana Tequila’s significant partnership with Texas Live! – Texas’ premier entertainment center.


Fans watching the Rangers will have many opportunities to enjoy Teremana on each gameday inside or outside the stadium, including at the Teremana Terrace located in centerfield inside Globe Life Field, at Texas Live!, and through the travelling Mana Mobile.

“We take great pride in knowing that fans will be able to enjoy Teremana while watching the Rangers this season and for many seasons to come,” says Teremana Tequila CEO Richard Black. “The Rangers are a team that shares our values, which is why the partnership is such an important one for us. We all look forward to raising many Teremana Toasts together. Salud!”

As part of the collaboration, Teremana will also be the presenting partner for the Rangers Viva Tejas event series that celebrates Hispanic culture in Texas each month.

“The Texas Rangers could not be happier to have Teremana join our lineup as the team’s Official Premium Tequila — a brand focused on delivering delicious flavour and even better energy,” said Chad Wynn, Vice President of Business Partnerships for the Texas Rangers.

For more information, visit teremana.com and rangers.com and follow the brands on social at @teremana and @rangers.

BACARDÍ WANTS YOU TO GRAB YOUR DANCING SHOES Making A Stir

LAWS WHISKEY HOUSE WINS "WORLD'S BEST SMALL BATCH BOURBON"

February 22,2024

Colorado Distillery Law Whiskey House has earned the title of the “World’s Best Small Batch Bourbon” for its Cask Strength Four Grain Bourbon at the 2024 World Whiskies Awards.

“We couldn’t be prouder of this achievement. We consider this a win for the entire state of Colorado because our unique growing and distilling conditions are what create the bold flavour,” says founder and CEO Al Laws.


“This award is a testament to the hard work and talent of our team, and we’re proud to be among all the winners who are pushing the boundaries in American Whiskey,” he continued.

Laws Cask Strength Four Grain Bourbon is the pinnacle of the brand’s distilling expertise. Laws Whiskey House crafts its flagship Four Grain Bourbon and Cask Strength Bourbon from whiskey aged for a minimum of three and up to ten years in new, 53-gallon oak barrels.

While both the flagship Four Grain Bourbon and Cask Strength Four Grain Bourbon are created from the same mashbill and marriage of barrels, the Cask Strength is bottled at a higher proof to highlight the whiskey’s unadulterated characteristics coming straight from the barrel.

Recognised for its exceptional quality and superior flavour that sets the standard of excellence, the finished expression offers aromas of baking spice, black tea, and honeysuckle, with bold orange, clove, and dried fruit flavours.

This achievement further establishes Laws as a leader in the booming Colorado whiskey scene. Laws’ bold, flavorful whiskeys capture Colorado’s adventurous spirit by adding its unique twist to the time-tested traditions of Kentucky, harnessing the power of Denver’s high elevation to age whiskey, and embracing Colorado’s bounty of ancient grain varieties.

For more information, go to lawswhiskeyhouse.com or connect with the brand on Instagram

BACARDÍ WANTS YOU TO GRAB YOUR DANCING SHOES Making A Stir

SIR ROD STEWART CELEBRATES WOLFIE’S WHISKY’S U.S. EXPANSION

February 16,2024

Rock Legend Sir Rod Stewart has been taking his Scotch Whiskey brand Wolfie’s Blended Scotch Whisky on tour to celebrate its launch in Florida, California and Nevada this February.

Stewart has preformed a number of shows in Florida but is also making a special appearance on Access Hollywood on the 22nd of this month, hen he takes the programme to his favorite U.S. pub, The Long Acre, for a final toast before heading back to the UK to celebrate the launch of his upcoming album, Swing Fever, out Feb. 23.


“Florida, California and Las Vegas have been second homes to me for many years,” Rod Stewart remarked. “I look forward to sharing a toast of Wolfie’s with my fans there soon.”

Designed to reflect Rod’s rock ‘n’ roll heritage with subtle nods to Americana, Wolfie’s is now available in 73 Total Wine & More stores throughout Florida and California and will be served in step with his concerts at both Seminole Hard Rock properties in Florida.

The liquid is also available at Florida independent retailers Leuken’s Wine & Spirits and ABC Fine Wine & Spirits in the state. In Nevada, Wolfie’s will be rolling out distribution at Lee’s Discount Liquor, Nevada’s largest independent retailer and Caesars Palace, where Rod will conclude his record-breaking 13-year residency on its 200th concert show this July and August.

“Expanding into these states is a huge milestone for Wolfie’s and one we’re both very excited about and taking very seriously,” said Duncan Frew, Rod’s co-founder in Wolfie’s. “We’ve had a phenomenal seven months since launching in summer last year and have an ambitious 2024 ahead of us.”

Distilled on the banks of Loch Lomond by an expert team with decades of whisky-making know-how, Wolfie’s Blended Scotch Whisky is a 40% ABV blended Scotch which perfectly marries grain whisky and malt whiskies, resulting in a lightly peated, smooth final blend.

Wonderfully balanced with flavours of warming cinnamon, fresh vanilla, and baked apple, it has delicate notes of sweet peat and pears in syrup before finishing with candied citrus peels and gentle oak spice.

Referencing the opening track from Rod’s 1991 album Vagabond Heart, the lyrics ‘Rhythm of My Heart’ are emblazoned on the base of the bottle. Rod’s recording of the song was a nod to his Scottish heritage, having adapted the melody from the traditional folk song, Loch Lomond.

Wolfie’s is available for shipping to all states excluding Alaska, Arkansas, Hawaii, Massachusetts, Michigan, Mississippi, South Dakota, Tennesse & Utah via online orders via wolfieswhisky.com.

For more information,  visit wolfieswhisky.com and follow the brand on Instagram and Facebook.

BACARDÍ WANTS YOU TO GRAB YOUR DANCING SHOES Making A Stir

CAMPARI NAMED AS OFFICIAL SPIRIT SPONSOR FOR SAG AWARDS

February 14,2024

Milanese red aperitivo brand Campari is excited to reveal that they are yet again the Official Sprit Sponsor for the 2024 SAG Awards.

Campari will once again be onsite at the ceremony, celebrating this year’s nominees, the SAG Awards Ambassadors, and PEOPLE Magazine’s Post-Awards Gala, serving the Official SAG Awards cocktail, the Campari Red Carpet (see below).


This year will also see the launch of The House Of Campari, the brand’s Hollywood hub, during the SAG Awards. Booking is required, and that can be done here

Located in West Hollywood, The House Of Campari will feature interactive programming, including a secretive speakeasy room that peels back the curtain on some of the most storied and iconic classic cocktails, as well as this year’s official SAG Awards cocktail (Campari Red Carpet) and the unveiling of Campari Cask Tales.

The House of Campari will open for consumers (21+) on Thursday, 2/22, with two openings: 4-6 PM and 7-9 PM PST and will feature  the brand’s Global Head of Mixology Tommaso Cecca will be onsite

For cocktail & cinema lovers everywhere: Campari will also have a Negroni Sbagliato Cocktail Courier Kit ($93.99) available for those watching the ceremony on Netflix on Saturday, Feb. 24 at-home.

Campari Red Carpet

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Ingredients

Instructions

Combine Campari, Appleton Signature, raspberry and mint syrup and lime juice in a shaker filled with ice. Strain into a coupe glass. Top with Champagne Lallier Rose. Garnish with film reel orange peel

BACARDÍ WANTS YOU TO GRAB YOUR DANCING SHOES Making A Stir

LOUIS XIII COGNAC AND LAQUAN SMITH CREATE ACCESSORIES FOR THE DROP

February 13,2024

French Cognac House, Louis XIII has collaborated with renowned ready-to-wear designer LaQuan Smith to unveil the first-ever accessory design partnership for the time-honoured cognac house.

Bringing a high-fashion perspective to The Drop, the collection comprises two bespoke accessories, The Drop Chain Pouch and The Boudoir Gloves.


Crafted with meticulous attention to detail, both accessories are designed to make enjoying Louis XIII Cognac a high fashion experience – elevating the wearer’s everyday art of life.

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“I’m thrilled to embark on this extraordinary journey with Louis XIII Cognac,” expressed LaQuan Smith. “This partnership encapsulates innovation and redefines the Louis XIII tasting experience.

“This revolutionary collection is designed to spark conversation – merging high fashion with the elegance of Maison’s time-honoured rituals,” Smith continued.

The Drop Chain Pouch is a statement piece made of pure silver, designed to hold a single bottle of Louis XIII The Drop. Inspired by vintage flasks and bottles, the “metal-morphosis” design brings a fine-jewellery flair to the nomadic nature of The Drop, encasing each 10ml bottle of Louis XIII Cognac in a stunning latticework armour enclosure.

“Accessories are the punctuation marks of style; they add a distinct personality to the narrative of fashion,” said Carine Roitfeld, Founder and editor-in-chief of CR Fashion Book, who served as Artistic Director of Fashion for A Drop in Time. “In the Louis XIII x LaQuan Smith campaign, we’ve woven each accessory with LaQuan’s elegant ready-to-wear designs, their versatility and wearability serving as a testament to timeless allure.”

The Boudoir Gloves, crafted from demure mesh, are opera-length with velvet detailing that graces the palm and interior forearm. The gloves pay homage to Louis XIII’s traditional white glove service, modernized by design elements from LaQuan Smith’s ready-to-wear staple: the mesh catsuit.

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“This collaboration with Louis XIII Cognac and LaQuan Smith highlights our shared commitment to both modernity and timelessness,” said Tina Reejsinghani, Vice President of Luxury Brands, Remy Cointreau USA. “Together, we’re thrilled to showcase a truly unique collection and campaign, with each accessory serving as a testament to the history of Louis XIII’s craftsmanship, reborn with LaQuan’s impeccable eye for style”.

The Louis XIII x LaQuan Smith Collection will be sold as a set for $2,300 and will be available in extremely limited quantities. This exclusive set comprises the rare and coveted Louis XIII: The Drop Collection Box, featuring five multi-coloured 10ml bottles of Louis XIII Cognac, as well as The Drop Chain Pouch and The Boudoir Gloves.

Commercial availability for the collection, while supplies last, will begin in March, 2024 on louisxiii-cognac.com & laquansmith.com Additionally, you can follow the brands @louisxiiicognac and @laquan_smith on Instagram for real-time updates.

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