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BACARDÍ WANTS YOU TO GRAB YOUR DANCING SHOES Making A Stir

BACARDÍ WANTS YOU TO GRAB YOUR DANCING SHOES

May 25,2023

Global Rum brand Bacardi in collaboration with streetwear brand Stadium Goods, wants you to dance like everyone is watching.

Under its “Do What Moves You” platform, the brand is launching a series of unique activations to encourage people to embrace community and enjoy the freedom of self-expression.

June will see both brands launch speakeasy pop-up, a one-of-a-kind retail and party experience. At first glance, these may appear to be traditional merch offerings, but in a nod to classic speakeasy cocktail bars, the surprise will lie in a secret entrance behind the stockroom door where attendees will be immersed in a lively, Caribbean-inspired Bacardí celebration.

The New York pop-up, open to consumers aged 21+ on June 8th by RSVP only, will feature pop-up musical guests, exclusive Bacardí rum cocktail tastings, and more.

“The spirit of Bacardí has always been one of self-expression, free of judgment, and, of course, one that is ready to dance,” said Laila Mignoni, Global Head of Brand Marketing Communications for Bacardí.

“Every aspect of our partnership is designed to bring people together, embracing the connective tissue between our iconic rum and the sneaker community to inspire movement in both the physical and emotional sense.”

To ensure everyone who attends a BACARDÍ party this summer is equipped with the perfect pair of ‘dancing shoes’, BACARDÍ will gift attendees the Dancing Shoes NFT, an exclusive digital wearable created in collaboration with creative visionary and founder of the streetwear brand STAPLE, Jeff Staple, and web3 studio, Kollectiff.

Dropped into guests’ digital wallets during the event, the NFT will appear with a purposefully simplistic design, allowing for individual customizations by interacting with various elements within the temporary retail store. Those who complete the NFT customizations at the event will have a chance to forge their digital creations into a one-of-a-kind physical pair of sneakers—their one-of-a-kind Dancing Shoes—that will be delivered directly to them this summer.

Following the New York launch, the activations will continue, starting with Governor’s Ball in NYC on June 9th and continuing through Lollapalooza (Chicago), Life is Beautiful (Las Vegas), Parookaville (Germany), Lowlands Festival (Netherlands), and more.

The campaign will culminate in October with a final pop-up ahead of Amsterdam’s biggest dance music festival, featuring exclusive merchandise and a limited-edition giveaway of collectable physical Dancing Shoes in collaboration with a world-renowned Amsterdam streetwear brand.

Countries all over the world, including Spain, New Zealand, Germany and Austria, will put on their Dancing Shoes this summer with festival activations, local retail partnerships and pop-up experiences.

For more information, follow @bacardi on all social channels or CASA BACARDÍ 2023 Festival MAP.

BACARDÍ WANTS YOU TO GRAB YOUR DANCING SHOES Making A Stir

DON JULIO & PHOTOGRAPHER GRAY MALIN INTRODUCE THE ‘AGAVE SERIES’

May 25,2023

Photographer Gray Malin has captured the agave fields of Don Julio as you have never seen them before in a series of aerial images.

Travelling to the highlands in Jalisco, Mexico, Malin captured once-in-a-lifetime aerial images, some of which he shot with custom-designed umbrellas alongside traditionally dressed jimadors to represent the legacy of Don Julio, one of Mexico’s most beloved tequila brands.

“I’ve loved Tequila Don Julio for a long time, so it was an honour to capture their stunning agave fields where the tequila-making process all begins,” shares Gray Malin.

“This was my first time shooting work above this type of landscape, and I was mesmerized by the geometric rows of the teal agave contrasted against the red soil. Experiencing the fields from this perspective, and the care that goes into each plant to produce every bottle is immensely impressive. It’s an art in itself.”

Eleven different images are available in the series, which are available now as prints or framed in sizes ranging from small to oversized via the Gray Malin website.

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You can also mix up the official ‘Malin Margarita’ and enjoy the beauty of your own surroundings all summer long:

Malin Margarita

Ingredients

  • 1.5 oz Tequila Don Julio Blanco
  • .75 oz Fresh Pineapple Juice
  • .75 oz Fresh Lime Juice
  • .5 oz Agave Syrup
  • 4 Sage Leaves

Preparation
Combine all ingredients in a shaker with ice and shake well. Strain over fresh ice into a rocks glass. Garnish with a pineapple wedge.

“In the same way that Tequila Don Julio revolutionized the tequila category, Gray Malin has paved the way in photography with his signature aerial style and celebration of beautiful destinations all over the world,” shares Stacey Cunningham, Director of Tequila Don Julio.

“Gray creates for the love of it, just as Don Julio González did, and this partnership is a celebration of just that – creating Por Amor.”

The images will also be brought to life through an immersive pop-up event in the Hamptons in August that will offer guests the opportunity to experience the worlds of Gray Malin and Tequila Don Julio.

BACARDÍ WANTS YOU TO GRAB YOUR DANCING SHOES Making A Stir

ZACAPA RUM AND BACCARAT PARTNER WITH 76TH ANNUAL TONY AWARDS

May 25,2023

Ultra-premium Guatemalan rum Zacapa and renowned French luxury house Baccarat have announced their partnership with the 76th Annual Tony Awards.

With an exclusive series of first-ever cocktail experiences at the awards ceremony and beyond, the brands have joined to raise a toast to the artistry of Broadway, champion the community, and bring elevated moments of joy and celebration.

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XO On A Cloud

This year also marks a change of venue, as the Awards will be presented for the first time at the historic United Palace in Washington Heights on June 11th. And to celebrate, the VIP experience – named Zacapa XO x Baccarat Speakeasy – will offer an evening like no other.

“Community is the lifeforce of Zacapa Rum, and as a brand, we’re focused on uplifting those who make our product possible,” says Sam Salameh, Vice President of Breakout Growth Brands, Diageo. “Our rum is made in the heart of Guatemala and forged by the local community, where we regularly employ 700 female artisans to provide viable pathways towards economic growth.

“And, like Baccarat, we place the highest emphasis on craftsmanship and attention to detail,” Salameh continued. “We’re proud to partner with like-minded organizations like Baccarat and the Tonys to celebrate the craft and incredible community that is Broadway in such a cultural cornerstone as Washington Heights.”

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Zacapa Gold Fashioned

Artfully incorporating dazzling lighting, decor and glassware from the House of Baccarat, the speakeasy space will nod to the heritage and craftsmanship of Baccarat’s 260-year history, alongside the signature experience of Zacapa XO.

Zacapa Rum will work with Master Mixologist Lynnette Marrero and a supporting cast of talented local mixologists to craft bespoke cocktails inspired by the culture and community of Washington Heights. Those in attendance will have a choice of two original cocktails featuring Zacapa XO, crafted à la minute and presented in delicate crystal; each a trophy on its own.

In addition to the Zacapa XO x Baccarat speakeasy that is exclusive to Tony Awards VIP guests, Zacapa Rum will have a presence at the official Tony Awards after party, complete with three additional Zacapa No. 23 serves to round out Lynnette Marrero’s collection. The Zacapa Rum Tony Awards Cocktail Collection includes:

For more information, go to ZacapaRum.com and Baccarat.com or connect with the brands on Instagram @ZacapaRumUSA and @Baccarat to learn more

BACARDÍ WANTS YOU TO GRAB YOUR DANCING SHOES Making A Stir

BAR CONVENT BERLIN ANNOUNCES BCB SINGAPORE

May 18,2023

Bar Convent Berlin (BCB) has announced that it is expanding its international show locations with the confirmation of BCB Singapore.

Taking place at Pasir Panjang Power Station from 6-7 November, the show will be Asia’s first trade-only event dedicated to the bar, beverage and cocktail industry.

BCB Singapore will join other locations in the BCB family – Bar Convent Berlin, BCB Brooklyn and BCB Sao Paulo.

Major industry players, including Campari Group, Brown-Forman, Remy Cointreau, Fever Tree and Proof & Company, will feature during the events, as well as internationally acclaimed bartenders and a wealth of craft and premium brands from all corners of the globe.

“With BCB Singapore, the international BCB family is growing by another valuable member,” said Petra Lassahn, Director of Bar Convent Berlin (BCB).

“What began in 2007 with Bar Convent Berlin has become the largest bar show worldwide,” Lassahn continued, “and now we are expanding our reach to embrace an up-and-coming bar destination that houses globally renowned bars and exciting personalities from the international bar industry.”

To mark the event and highlight BCB’s focus on education, a programme will be presented featuring keynote addresses, discussion panels, seminars and tasting forums on critical areas, including innovation, sustainability, wellness, leadership, skills, consumer trends and more. The programme will be curated by Peter Chua, Director of Composed Concepts (Five Oars Coffee Roasters and Night Hawk) in Singapore, and Damien Guichard, Brand Ambassador of Bar Convent Berlin (BCB).

Global industry icon Monica Berg will also attend as Creative Director of Campari Academy, launching across multiple Asian markets.

Global industry icons confirmed to headline the official content programme so far include Alex Francis, Director of Bars at Little Red Door in Paris, France (World’s 50 Best Bars No. 5); Beckaly Franks, founder of The Pontiac (Asia’s 50 Best Bars No. 33) and Hungry Ghost in Hong Kong; Ronnaporn Kanivichaporn, owner of Manahiyom Cocktail Bar and Co-Founder of Find The Locker Room (Asia’s 50 Best Bars No. 78) in Bangkok, Thailand; and Vijay Mudaliar, Co-Founder of both Native and Analogue (World’s 50 Best Bars No. 65) in Singapore.

Singapore has emerged as a global hub for the cocktail bar scene, featuring many of the industry’s most recognised bar awards and competitions. Its influence as a strategic commercial hub for Asia is also significantly rising.

The event takes place in Pasir Panjang Power Station, a venue that pays homage to the old railway station in central Berlin that became synonymous with BCB.

For more information, go to barconventsingapore.com

BACARDÍ WANTS YOU TO GRAB YOUR DANCING SHOES Making A Stir

GLENDALOUGH UNVEILS REDESIGN FOR ITS IRISH GINS

May 16,2023

Irish Gin distillery Glendalough has unveiled a refreshed bottle design for its Wild Botanical and Wild Rose Gins.

Inspired by the wild beauty of Ireland’s ancient east, the redesign is intended to evoke a sense of place that transports you to the distillery’s bountiful home in County Wicklow.

Nestled in the Wicklow Mountains, Glendalough employs Ireland’s only full-time forager, Geraldine Kavanagh. The wild botanicals foraged by Kavanagh are embossed on the foot and surrounding area of the bottle to reflect ingredients that bloom high and low in Wicklow. Botanicals such as sorrel, elderflower and fir create the distinct notes of Glendalough Wild Botanical Irish Gin.

“The inspiration for the flavour of our gin comes from the scents, sights and tastes of Glendalough, and it’s my job to put that essence into the bottle,” says Kavanagh.

“Since we grow the ingredients in the wild, we take a lot of care to ensure that we don’t adversely affect the areas we forage from. To see the story of Glendalough and our process come to life in the new bottle and bring our Irish gin to the world stage is really special. This new bottle is a reminder of the significance of preserving the beautiful Irish landscape.”

There are also nods to Glendalough’s ancient past, such as the Monastery Archway, Seven Churches and Deer Stone, further evoking Glendalough’s profound sense of place. Kavanagh’s care for the land is preserved on the new bottle design with an embossed woven pattern sitting at the base, representing the handwoven basket with which she forages daily.

For more information, go to glendaloughdistillery.com

BACARDÍ WANTS YOU TO GRAB YOUR DANCING SHOES Making A Stir

PATRÓN PARTNERS WITH THE ORACLE RED BULL RACING TEAM

May 9,2023

Global tequila giant Patrón has announced it will renew its presence at F1 as it becomes the first-ever official global spirits partner of the Oracle Red Bull Racing team.

Displaying the same tireless dedication as Patrón, the Oracle Red Bull Racing continues to lead the pack with multiple Constructors’ and Drivers’ world titles and more than 80 race wins to its credit.

“This partnership celebrates two iconic leading brands coming together to create a simply perfect collaboration for the most passionate F1 fans,” said Kathy Parker, President & Global Chief Marketing Officer of PATRÓN.

“This is one of the most exciting times in the history of motorsport; expanding our presence in the world of F1 was a natural next step for us, and we’re thrilled to be doing it with the No. 1 team on the circuit.”

Over the weekend, PATRÓN kicked off this exciting relationship with Oracle Red Bull Racing at the U.S. Grand Prix in Miami, sharing the news during the PATRÓN Pit Stop experience on Cinco de Mayo.

The PATRÓN Pit Stop featured a showstopping performance from global superstar Becky G, who introduced Oracle Red Bull Racing principal and CEO, Christian Horner, and Perez as they surprised guests attending the exclusive party with a video from the duo announcing the partnership.

“We are thrilled to welcome the Bacardi Limited family of brands to the Oracle Red Bull Racing Family. They are a powerhouse of brands whose ethos and outlook align closely with our own,” said Christian Horner, Team Principal of Oracle Red Bull Racing.

“The Bacardi company is synonymous with success and parallels our own Team in many respects. PATRÓN is the world’s number one tequila and we are the world’s number one race team. It is a very exciting time and we very much look forward to what is to come as the partnership pioneers a new era of collaboration for Oracle Red Bull Racing.”

For more infomation, go to patrontequila.com

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