Welcome to Absolut’s Front Yard Citrus Club, a social movement created in partnership with actress, author and humanitarian Garcelle Beauvais that encourages consumers to mix it up this summer, making their front yards the place to be. Inspired by Absolut’s citrus portfolio including Citron, Lime, Mandrin and Grapefruit flavoured vodkas, the Absolut Front Yard Citrus Club is a signal to break the ice, whether mixing with old friends or meeting new neighbours.
To celebrate this movement, Absolut and Garcelle have co-created a line of unique citrus-inspired coolers to serve as an invitation and a visual cue that the block is ready to mix and mingle. Produced by Outside Gang, the coolers lean into the iconic fruits and colourways of the Absolut citrus bottles and are not only meant to be a central gathering place for the neighbourhood but also are the perfect pop of colour to amp up front yard decor.
As a proven hostess herself and as the Front Yard Citrus Club’s Social Director, Garcelle will provide firsthand tips and tricks for making the most of time with friends and family including how to properly set the front yard scene to the perfect playlist and how to party prep for success.
“The front yard has always been a great place to meet new neighbours and reconnect with old friends, and Absolut’s Front Yard Citrus Club is the perfect way to mix it up this summer and bring people together,” said Beauvais. “As the Social Director of Absolut’s Front Yard Citrus Club, I had the privilege of working closely with the brand to bring a custom collection of summer coolers to life, inspired by Absolut’s citrus portfolio, to help people mix it up in their front yard all summer long.”
“This summer, we’re inviting people to break up with the backyard and focus their entertaining energy on the front yard with Absolut’s Front Yard Citrus Club, and it’s not just a place, but a mindset where once just neighbours can evolve into friends,” said Matt Foley, Vice President Marketing, Absolut. “As a brand known for mixing things up and bringing people together, this social movement is a celebration of conviviality inspired by our Absolut citrus flavours.
To learn more about Absolut’s Front Yard Citrus Club, cocktail kit and summer citrus cocktail inspirations, please visit absolut.com