Global Tequila brand, 1800 Tequila, has announced its designation as the Official Tequila of the Chicago White Sox and the Official Margarita of the Chicago White Sox. The announcement marks 1800 Tequila’s first Major League Baseball endeavour and the brand’s continued support of professional sports teams.
On game days, fans can visit the new 1800 Tequila Bar to purchase 1800 cocktails, including the Official Margarita of the White Sox, the 1800 Blanco Margarita, the 1800 Reposado Paloma, the 1800 Blanco Mule and the 1800 Blanco Aguas Frescas.
Fans cheering on the White Sox at home can create the South Sider Margarita, a similar version to the Official Margarita of the White Sox by purchasing a bottle of 1800 Blanco, lime juice, agave syrup and fresh squeezed orange juice and by following the recipe at www.1800tequila.com.
“We’re thrilled to bring 1800 Tequila to Chicago White Sox fans on game days, and we look forward to creating unforgettable ballpark experiences for the fans,” says Lander Otegui, Chief Marketing Officer of Proximo Spirits. “We raise a South Siders Margarita to the team and wish them the best of luck for the rest of the season.”
In addition to the official designation and naming rights of the 100-level bar, the deal includes signage throughout the ballpark, including LED video boards, in-ballpark advertising and promotional features, as well as promotions in the market.
White Sox fans also can purchase the 1800 Tequila x White Sox value pack at select Chicago retailers, which includes a bottle of 1800 Blanco and two White Sox x 1800 Tequila shot glasses.
Additionally, 1800 Tequila is offering one lucky fan and three friends the chance to attend a White Sox game on September 3, 2022, against long-time division rival, the Minnesota Twins, at 6:10 pm CT, via the Game Ball Delivery Sweepstakes. The winner receives the exclusive opportunity to deliver the game ball to the pitcher’s mound to start the game. For more information, go to 1800whitesoxsweeps2022.com.
“Our organization is passionate about offering the best possible fan experience and our partnership with the world’s most awarded tequila strengthens our effort toward that commitment,” said Brooks Boyer, White Sox Chief Revenue and Marketing. “With a partner like 1800 Tequila, we are positioned to deliver not only best in class tequila drink options, but also a high energy and quality experience for all fans at the ballpark.”
For more information, go to 1800tequila.com.