Global Tequila brand, 1800 Tequila, has announced its designation as the Official Tequila of the Chicago White Sox and the Official Margarita of the Chicago White Sox. The announcement marks 1800 Tequila’s first Major League Baseball endeavour and the brand’s continued support of professional sports teams.

On game days, fans can visit the new 1800 Tequila Bar to purchase 1800 cocktails, including the Official Margarita of the White Sox, the 1800 Blanco Margarita, the 1800 Reposado Paloma, the 1800 Blanco Mule and the 1800 Blanco Aguas Frescas.

Fans cheering on the White Sox at home can create the South Sider Margarita, a similar version to the Official Margarita of the White Sox by purchasing a bottle of 1800 Blanco, lime juice, agave syrup and fresh squeezed orange juice and by following the recipe at www.1800tequila.com.

“We’re thrilled to bring 1800 Tequila to Chicago White Sox fans on game days, and we look forward to creating unforgettable ballpark experiences for the fans,” says Lander Otegui, Chief Marketing Officer of Proximo Spirits. “We raise a South Siders Margarita to the team and wish them the best of luck for the rest of the season.”

In addition to the official designation and naming rights of the 100-level bar, the deal includes signage throughout the ballpark, including LED video boards, in-ballpark advertising and promotional features, as well as promotions in the market.

White Sox fans also can purchase the 1800 Tequila x White Sox value pack at select Chicago retailers, which includes a bottle of 1800 Blanco and two White Sox x 1800 Tequila shot glasses.

Additionally, 1800 Tequila is offering one lucky fan and three friends the chance to attend a White Sox game on September 3, 2022, against long-time division rival, the Minnesota Twins, at 6:10 pm CT, via the Game Ball Delivery Sweepstakes. The winner receives the exclusive opportunity to deliver the game ball to the pitcher’s mound to start the game. For more information, go to 1800whitesoxsweeps2022.com.

“Our organization is passionate about offering the best possible fan experience and our partnership with the world’s most awarded tequila strengthens our effort toward that commitment,” said Brooks Boyer, White Sox Chief Revenue and Marketing. “With a partner like 1800 Tequila, we are positioned to deliver not only best in class tequila drink options, but also a high energy and quality experience for all fans at the ballpark.”

For more information, go to 1800tequila.com.

Italian liqueur brand Italicus has named Fabrizio Candino, from Sartoria Cocktail Bar, Italy, as the global winner of its Art of Italicus Aperitivo Challenge.

The global bartending competition that celebrates art-inspired aperitivo cocktails, the Art of Italicus Aperitivo Challenge, is now in its fifth edition and conceived by Giuseppe Gallo, founder and CEO of Italicus and aims to showcase the talents of emerging bartenders in the industry.

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Candino, a 34-year-old bartender from Palermo, Sicily, won the competition with his winning cocktail, called “In-Vite,” which pays homage to the Mediterranean vine and incorporates the concept of invitation and conviviality.

The drink impressed the competition’s jury with its unique combination of Italicus, infused stale bread, aperitivo wine, and citron juice. The choice of using bread, an unconventional ingredient in cocktails, added a twist to this riff on a Spritz and captivated both the judges and the audience.

The final challenge, held in Rome on May 28th, brought together bartenders from Croatia, France, Germany, Greece, Italy, Norway, Spain, Sweden, Switzerland, Hungary, the United Kingdom, and the United States. Each participant crafted an aperitivo using Italicus as a key ingredient.

The competition aimed to highlight aperitivo drinks that drew inspiration from various forms of art, such as sculpture, design, painting, fashion, music, literature, dance and more. This year, participants were also required to create their cocktails with sustainability in mind, avoiding waste and promoting the use of locally sourced ingredients.

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Valeria Coletti, Fabrizio Candino & Johannes Sæterbø

“The competition serves as a creative platform through which bartenders have the opportunity to express their artistic sensibilities while staying rooted in the Italian aperitivo cocktails tradition,” explained Giuseppe Gallo, Founder and CEO of Italicus.

‘This year, we had the honour of experiencing a competition with highly skilled bartenders, from their technique to the style of their presentations and their sustainable approach. We feel honoured to have so many talents from around the world participating in this program with the goal of improving and growing within the industry in a more sustainable world.”

In second place, Johannes Sæterbø, from Svanen bar in Norway, presented the “Apples & Bergamot” cocktail. His creation aimed to express the connection between independent artistic scenes by using objects created by local artists.

Valeria Coletti, an Italian bartender working in London at Baccarat, secured the third place position with her cocktail “Bee the Action,” inspired by the Red Earth Environmental Art Group, a UK-based collective focused on sustainability through installations and artistic performances.

Photographer Gray Malin has captured the agave fields of Don Julio as you have never seen them before in a series of aerial images.

Travelling to the highlands in Jalisco, Mexico, Malin captured once-in-a-lifetime aerial images, some of which he shot with custom-designed umbrellas alongside traditionally dressed jimadors to represent the legacy of Don Julio, one of Mexico’s most beloved tequila brands.

“I’ve loved Tequila Don Julio for a long time, so it was an honour to capture their stunning agave fields where the tequila-making process all begins,” shares Gray Malin.

“This was my first time shooting work above this type of landscape, and I was mesmerized by the geometric rows of the teal agave contrasted against the red soil. Experiencing the fields from this perspective, and the care that goes into each plant to produce every bottle is immensely impressive. It’s an art in itself.”

Eleven different images are available in the series, which are available now as prints or framed in sizes ranging from small to oversized via the Gray Malin website.

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You can also mix up the official ‘Malin Margarita’ and enjoy the beauty of your own surroundings all summer long:

Malin Margarita

“In the same way that Tequila Don Julio revolutionized the tequila category, Gray Malin has paved the way in photography with his signature aerial style and celebration of beautiful destinations all over the world,” shares Stacey Cunningham, Director of Tequila Don Julio.

“Gray creates for the love of it, just as Don Julio González did, and this partnership is a celebration of just that – creating Por Amor.”

The images will also be brought to life through an immersive pop-up event in the Hamptons in August that will offer guests the opportunity to experience the worlds of Gray Malin and Tequila Don Julio.

Ultra-premium Guatemalan rum Zacapa and renowned French luxury house Baccarat have announced their partnership with the 76^th Annual Tony Awards.

With an exclusive series of first-ever cocktail experiences at the awards ceremony and beyond, the brands have joined to raise a toast to the artistry of Broadway, champion the community, and bring elevated moments of joy and celebration.

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XO On A Cloud

This year also marks a change of venue, as the Awards will be presented for the first time at the historic United Palace in Washington Heights on June 11th. And to celebrate, the VIP experience – named Zacapa XO x Baccarat Speakeasy – will offer an evening like no other.

“Community is the lifeforce of Zacapa Rum, and as a brand, we’re focused on uplifting those who make our product possible,” says Sam Salameh, Vice President of Breakout Growth Brands, Diageo. “Our rum is made in the heart of Guatemala and forged by the local community, where we regularly employ 700 female artisans to provide viable pathways towards economic growth.

“And, like Baccarat, we place the highest emphasis on craftsmanship and attention to detail,” Salameh continued. “We’re proud to partner with like-minded organizations like Baccarat and the Tonys to celebrate the craft and incredible community that is Broadway in such a cultural cornerstone as Washington Heights.”

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Zacapa Gold Fashioned

Artfully incorporating dazzling lighting, decor and glassware from the House of Baccarat, the speakeasy space will nod to the heritage and craftsmanship of Baccarat’s 260-year history, alongside the signature experience of Zacapa XO.

Zacapa Rum will work with Master Mixologist Lynnette Marrero and a supporting cast of talented local mixologists to craft bespoke cocktails inspired by the culture and community of Washington Heights. Those in attendance will have a choice of two original cocktails featuring Zacapa XO, crafted à la minute and presented in delicate crystal; each a trophy on its own.

In addition to the Zacapa XO x Baccarat speakeasy that is exclusive to Tony Awards VIP guests, Zacapa Rum will have a presence at the official Tony Awards after party, complete with three additional Zacapa No. 23 serves to round out Lynnette Marrero’s collection. The Zacapa Rum Tony Awards Cocktail Collection includes:

• XO on a Cloud – A decadent serve combing Zacapa XO, Guatemalan Cold Brew, Pimento Bitters, and Spiced Cacao Simple Syrup, topped with a whisper of smoke
• Zacapa Gold Fashioned – A tropical take on an Old Fashioned using Zacapa XO, Cinnamon Infused Agave Syrup, Banana Liqueur, and Mole Bitters, garnished a gold gilded banana leaf
• Zacapa Piraguas – A twist on a Piragua – shaved ice topped with Zacapa No. 23 and a choice of three refreshing flavors – coconut, passion fruit, or pineapple
• Palace Sparkler – A bracing, effervescent offering made with Zacapa No. 23, Lime Juice, Simple Syrup, Aromatic Bitters, and topped with Champagne
• Showstopper– An herbaceous classic featuring Zacapa No. 23 with Oloroso Sherry, Simple Syrup, Yellow Chartreuse, aperitivo, and lemon juice

For more information, go to ZacapaRum.com and Baccarat.com or connect with the brands on Instagram @ZacapaRumUSA and @Baccarat to learn more

Global Rum brand Bacardi in collaboration with streetwear brand Stadium Goods, wants you to dance like everyone is watching.

Under its “Do What Moves You” platform, the brand is launching a series of unique activations to encourage people to embrace community and enjoy the freedom of self-expression.

June will see both brands launch speakeasy pop-up, a one-of-a-kind retail and party experience. At first glance, these may appear to be traditional merch offerings, but in a nod to classic speakeasy cocktail bars, the surprise will lie in a secret entrance behind the stockroom door where attendees will be immersed in a lively, Caribbean-inspired Bacardí celebration.

The New York pop-up, open to consumers aged 21+ on June 8th by RSVP only, will feature pop-up musical guests, exclusive Bacardí rum cocktail tastings, and more.

“The spirit of Bacardí has always been one of self-expression, free of judgment, and, of course, one that is ready to dance,” said Laila Mignoni, Global Head of Brand Marketing Communications for Bacardí.

“Every aspect of our partnership is designed to bring people together, embracing the connective tissue between our iconic rum and the sneaker community to inspire movement in both the physical and emotional sense.”

To ensure everyone who attends a BACARDÍ party this summer is equipped with the perfect pair of ‘dancing shoes’, BACARDÍ will gift attendees the Dancing Shoes NFT, an exclusive digital wearable created in collaboration with creative visionary and founder of the streetwear brand STAPLE, Jeff Staple, and web3 studio, Kollectiff.

Dropped into guests’ digital wallets during the event, the NFT will appear with a purposefully simplistic design, allowing for individual customizations by interacting with various elements within the temporary retail store. Those who complete the NFT customizations at the event will have a chance to forge their digital creations into a one-of-a-kind physical pair of sneakers—their one-of-a-kind Dancing Shoes—that will be delivered directly to them this summer.

Following the New York launch, the activations will continue, starting with Governor’s Ball in NYC on June 9th and continuing through Lollapalooza (Chicago), Life is Beautiful (Las Vegas), Parookaville (Germany), Lowlands Festival (Netherlands), and more.

The campaign will culminate in October with a final pop-up ahead of Amsterdam’s biggest dance music festival, featuring exclusive merchandise and a limited-edition giveaway of collectable physical Dancing Shoes in collaboration with a world-renowned Amsterdam streetwear brand.

Countries all over the world, including Spain, New Zealand, Germany and Austria, will put on their Dancing Shoes this summer with festival activations, local retail partnerships and pop-up experiences.

For more information, follow @bacardi on all social channels or CASA BACARDÍ 2023 Festival MAP.

Bar Convent Berlin (BCB) has announced that it is expanding its international show locations with the confirmation of BCB Singapore.

Taking place at Pasir Panjang Power Station from 6-7 November, the show will be Asia’s first trade-only event dedicated to the bar, beverage and cocktail industry.

BCB Singapore will join other locations in the BCB family – Bar Convent Berlin, BCB Brooklyn and BCB Sao Paulo.

Major industry players, including Campari Group, Brown-Forman, Remy Cointreau, Fever Tree and Proof & Company, will feature during the events, as well as internationally acclaimed bartenders and a wealth of craft and premium brands from all corners of the globe.

“With BCB Singapore, the international BCB family is growing by another valuable member,” said Petra Lassahn, Director of Bar Convent Berlin (BCB).

“What began in 2007 with Bar Convent Berlin has become the largest bar show worldwide,” Lassahn continued, “and now we are expanding our reach to embrace an up-and-coming bar destination that houses globally renowned bars and exciting personalities from the international bar industry.”

To mark the event and highlight BCB’s focus on education, a programme will be presented featuring keynote addresses, discussion panels, seminars and tasting forums on critical areas, including innovation, sustainability, wellness, leadership, skills, consumer trends and more. The programme will be curated by Peter Chua, Director of Composed Concepts (Five Oars Coffee Roasters and Night Hawk) in Singapore, and Damien Guichard, Brand Ambassador of Bar Convent Berlin (BCB).

Global industry icon Monica Berg will also attend as Creative Director of Campari Academy, launching across multiple Asian markets.

Global industry icons confirmed to headline the official content programme so far include Alex Francis, Director of Bars at Little Red Door in Paris, France (World’s 50 Best Bars No. 5); Beckaly Franks, founder of The Pontiac (Asia’s 50 Best Bars No. 33) and Hungry Ghost in Hong Kong; Ronnaporn Kanivichaporn, owner of Manahiyom Cocktail Bar and Co-Founder of Find The Locker Room (Asia’s 50 Best Bars No. 78) in Bangkok, Thailand; and Vijay Mudaliar, Co-Founder of both Native and Analogue (World’s 50 Best Bars No. 65) in Singapore.

Singapore has emerged as a global hub for the cocktail bar scene, featuring many of the industry’s most recognised bar awards and competitions. Its influence as a strategic commercial hub for Asia is also significantly rising.

The event takes place in Pasir Panjang Power Station, a venue that pays homage to the old railway station in central Berlin that became synonymous with BCB.

For more information, go to barconventsingapore.com