Global brand 1800 Tequila has announced the 12th edition of its “Essential Artist Series,” an artist-led limited-edition bottle collaboration program that pushes the boundaries of taste in tequila and life.
This new collection features six original works of art by Mexican multimedia artist Raúl de Nieves. It celebrates the many facets of de Nieves’ Mexican heritage and identity.
The collection includes six exclusive bottles featuring original artwork by de Nieves. It is an extension of his “A Window to the See, a Spirit Star Chiming in the Wind of Wonder…” installation in the Henry Art Gallery at the University of Washington.
The collection symbolizes the relationship between the earth realm and the ancestral one through a celestial landscape of infinite possibilities. Each design represents a character on a journey of self-discovery. At the neck of the 1800 Tequila bottle lies the” Sagrado Corazón,” the heart of hours, days, and memories that come with life.
“Being Mexican has always been at the forefront of my identity, so I am incredibly honoured for 1800 Tequila, a brand that makes it a priority to spotlight Mexican voices, to have selected me as this year’s Essential Artist,” said Raúl de Nieves.
“Similar to 1800 Tequila, my culture is my craft. I am beyond excited to unveil this collaboration to the world and bring Mexican culture to a global stage through this partnership.”
The 12th iteration of the Essential Artist Series furthers the brand’s ongoing commitment to support emerging and established artists who have impacted culture. Championing Mexican culture, de Nieves’s artwork fuses traditional Mexican craft with storytelling.
“As the tequila category grows, 1800 Tequila maintains its leadership as the world’s most awarded tequila and a historic Mexican brand that prioritises taste across both tequila and culture. This decades-long art project has produced accessible art collectables for our fans, collaborating with some of the world’s most culturally relevant artists,” said Lander Otegui, Senior Vice President of Marketing at Proximo Spirits.
“We are proud to have an Essential Artist such as Raúl de Nieves join us this year to explore and introduce our multi-faceted and colourful Mexican culture to a U.S. audience.”
The 1800 Tequila Essential Artist Series 12 featuring Raúl de Nieves’ bespoke bottle collection is now available at 1800Tequila.com and in limited quantities in-store nationwide.