Wild Turkey Announces Rare Breed Barrel Proof Rye Into The Mix

Wild Turkey Announces Rare Breed Barrel Proof Rye

July 23,2020

American bourbon distillers Wild Turkey has released its latest expression, a Rye whiskey that is barrel proof, with a bold taste called Rare Breed.

The expression will be a permanent edition to the Wild Turkey range and is bottled at 112.2 proof and is a blend of four, six, and eight-year-old non-chill filtered ryes whiskies.

With tasting notes that include sweet caramel apple, honey, vanilla, rye grain spice and charred oak, the finish offers spices mingle with fruit.

“At a time when rye whiskey is more widely appreciated than ever before, Wild Turkey continues our longstanding tradition of offering a wide range of rye whiskies that lend themselves to a variety of cocktails and consumption occasions” says Master Distiller Eddie Russell.

“As a rye aficionado himself, my son Bruce Russell was the catalyst for reminding me of the distillery’s relationship with rye whiskey and the value it plays within our portfolio. It’s with him and other rye fans in mind that we introduce Rare Breed Rye.”

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Wild Turkey Announces Rare Breed Barrel Proof Rye Into The Mix


June 25,2021

Michter’s Master Distiller Dan McKee has approved the 2021 release of Michter’s 10 Year Single Barrel Kentucky Straight Rye, which will begin shipping next month.

“I believe that this Michter’s 10 Year Rye release showcases how terrific American rye whiskey can be. Twenty years ago it was really challenging to sell rye whiskey, but the whiskey press as well as supporters in the restaurant and the retail segments of our industry have done wonders to power rye’s resurgence,” said Michter’s President Joseph J. Magliocco.

This will be the only release of Michter’s 10 Year Rye this year.

“We wish we had more 10 Year Rye whiskey to share with Michter’s fans,” said Michter’s Master of Maturation Andrea Wilson. “Unfortunately, we continue to struggle to meet demand on all of our whiskeys as these expressions require time and attention to detail to reach the peak quality level for which Michter’s is known. Despite the limited stocks, we believe Michter’s drinkers will be thrilled with the results of this year’s efforts.”

Michter’s Master Distiller Dan McKee commented, “This 10 Year Rye release is a multi-layered whiskey. It’s bold, rich, and complex with a beautiful mouth-feel.” He added,

“In addition to our new release of 10 Year Rye, one development at Michter’s which I’m particularly excited about is the expansion of our Springfield Farm and Operations from 145 to 205 acres. This will allow us to produce more estate grown grain for distillation and bring more wonderful whiskeys to our fans everywhere.”

For more information, go to or follow the brand on Instagram, Facebook, and Twitter.

Wild Turkey Announces Rare Breed Barrel Proof Rye Into The Mix


June 25,2021

Sorel Liqueur, a modern twist on a Caribbean classic, announces its relaunch following an investment from the Uncle Nearest Venture Fund. The recently established $50 million fund is intended to help Black-owned companies achieve their goals in the competitive spirits market.

Based on a centuries-old elixir, the hibiscus-based liqueur is expertly hand crafted in small batches using Moroccan hibiscus, Brazilian clove, Indonesian cassia, Nigerian ginger, Indonesian nutmeg, pure cane sugar, and organic grain alcohol.

“Across the African diaspora, there’s an ancestral memory of ‘The Red Drink'” says Sorel creator, Jackie Summers. “As part of the Transatlantic slave trade, the knowledge of this drink and its medicinal properties traveled alongside enslaved Africans to the Americas. This infusion of capital will help us tell a story of perseverance that’s over 500 years old.” will launch in partnership with Reserve Bar as part of the latter’s Spirited Exchange Initiative, a program committed to highlighting every minority owned brand that is part of the Uncle Nearest Venture Fund. 624 boxes of Sorel signed by Jackie Summers will be immediately available as part of a pre-sales on the site.

Wild Turkey Announces Rare Breed Barrel Proof Rye Into The Mix


June 24,2021

Beverage giant PepsiCo is investing further into the mixer category with a new range of non-alcoholic drinks developed for use in cocktails.

Launching under the name Unmuddled, the new premium line has been launched to satisfy consumers who are craving experimentation, flavor variety and bar-quality experiences at home.

Artfully crafted, the range comes in three flavour variants, which are made with juice and contain no artificial sweeteners.

Unmuddled will hit shelves in. September

Wild Turkey Announces Rare Breed Barrel Proof Rye Into The Mix


June 24,2021

In its celebration of Pride, Effen Vodka has announced the launch of its 2021 Pride 365 Bottle in collaboration with non-profit organization Allies in Arts.

The brand has commissioned Chicago-based, LGBTQQIA2S artist and street muralist Sam Kirk to design the bottle, which celebrates the Black and LGBTQQIA2S communities and highlights that each day is an opportunity to live loud, vibrant and proud.

“We’re huge fans of Sam’s work and thrilled with how the Pride 365 bottle came out,” said Ivan Hidalgo, Senior Marketing Director of Regional Brands at Beam Suntory.

“There’s no doubting the immense obstacles and barriers the LGBTQQIA2S and Black communities continue to face, and we are honored to join forces with Allies in Arts and Sam to create the 2021 Pride 365 Bottle not only showcasing the Pride colors, but really supporting the underrepresented artists in these communities.”

This year, Effen Vodka is partnering with Allies in Arts to bolster their mission of empowering creative voices and providing fair-paid work for artists who identify as womxn, BIPOC and LGBTQQIA2S – all of whom are underrepresented individuals in creative industries. For every Pride 365 Bottle made, Effen is making a donation to Allies in Arts to support the nonprofit’s mission of amplifying the voices of underrepresented artistic creatives.

“We are very grateful for Effen’s partnership in support of our mission to promote and hire artists who are women, BIPOC, and queer,” said Allies in Arts designer and Effen Vodka decal artist Kyle Lasky.

Further demonstrating Effen Vodka’s ongoing commitment to fostering self-expression, the brand has commissioned two members of the Allies in Arts community to create two sets of vinyl bottle decals for fans to decorate their Effen Vodka bottles at home.

The collections include the Boldly Black collection, illustrated by queer nonbinary Afro-Latinx artist Acacia Rodriguez, as well as the Pride 365 collection, designed by trans artist and activist Kyle Lasky. Both collections will be available alongside the bottle at retail in the coming months.

For more infomation, visit or follow the brand on Instagram.

Wild Turkey Announces Rare Breed Barrel Proof Rye Into The Mix


June 19,2021

Tennessee-based spirits company, Ole Smoky Distillery, has announced the launch of their small-batch premium whiskey brand.

James Ownby Reserve Tennessee Straight Bourbon Whiskey, commemorates the remarkable history and spirit of James Ownby – the 5th generation great-grandfather of Ole Smoky Distillery’s Founder, Joe Baker, handing down a family tradition.

The 94-proof whiskey is a rich, warm, deep caramel, easy-sipping spirit with a distinctly southern soul. It is aged in American virgin charred oak barrels and filtered utilizing the Lincoln County Process, passing through sugar maple charcoal before ageing.

“James Ownby lived a life so epic we still tell his tale,” said Baker. “A son of the revolution, a soldier – he was dedicated to his country. He enlisted at 17 and served six tours of duty throughout his esteemed military career.

“His most notable service came as a member of the renowned ‘Overmountain Men’ regiment under the command of Colonel John Sevier in the Battle of Kings Mountain – the battle which Thomas Jefferson fittingly deemed ‘The turn of the tide of success,’ in the Revolutionary War.”

In the late 1800s, James set down roots in East Tennessee, just a stone’s throw from where Ole Smoky operates the distillery today on the edge of Great Smoky Mountains National Park. The Ownby family became known as one of the original families who settled in the area and brought their knowledge of distilling.

“James Ownby Reserve pays tribute to my family’s heritage and legacy,” Baker continued. “This new brand embodies our creativity and commitment to creating small-batch whiskey and the team at Ole Smoky is proud to bring the product to market.”

The James Ownby Reserve bottle and label design celebrates Tennessee with the state’s three stars found on the Tennessee State Flag, each representing the areas of Tennessee, middle, east, and west. It includes a personal message and signature of Joe Baker as he carries the legend forward through the whiskey created to honour his ancestor’s remarkable life.

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