Teaming up with UK supermarket chain Tesco, Halewood Artisanal Spirits is expanding its Whitley Neill gin range with a watermelon and kiwi limited-edition
The expression has notes of watermelon sorbet, zesty lime and ‘tart tropical citrus notes of kiwi, finished with liquorice root and piney juniper.
“The flavoured gin category is showing no sign of slowing down, and with its on-trend, fruity flavour combination we’re confident that Watermelon and Lime will be a success with gin lovers,’ said Kelly Coughlan, international marketing manager for white spirits at Halewood Artisanal Spirits.
“It’s great to be working with the team at Tesco on a really exciting launch plan too, which incorporates a new, bespoke hitchhiker activation which is a great way of driving trial and encouraging incremental purchases of the wider Whitley Neill range.”
Bottled at 43% ABV, Whitley Neill Watermelon and Kiwi, the new variant is recommended served with Indian tonic water, lemonade or soda water, and garnished with fresh mint and watermelon.
For more information on Whitley Neill, go to whitleyneill.com