International coffee liqueur brand Tia Maria has introduced an indulgent creamy liqueur with the distinctive flavours and natural caffeine of Japanese green Matcha tea extract
With an ABV of 17%, Tia Maria Matcha is made using Japanese green tea extract, which provides ‘caffeine and a floral twist’ to the liquid.
“Matcha is extremely popular in coffee shops and it is known around the world for its earthy notes and natural caffeine, so pairing it with our premium Tia Maria flavour was a complimentary fit,” said Ignacio Llaneza, vice president of brand and trade marketing at Disaronno International.
Tia Maria Matcha encourages consumers to slow down from busy schedules and “take your matcha time.” Reinforced with the hashtag #takeyourmatchatime. Tia Maria Matchaproposes a new ritual by mixing two teaspoons of sugar and one teaspoon of matcha powder in a dish and rimming the glass of their Tia Maria Matcha serve.
“Tia Maria continues to strive to meet a younger consumer audience and we’re looking forward to introducing the concept of a mindful Matcha ritual through Tia Maria Matcha,” Llaneza continued.
The perfect Tia Maria Matcha serves include:
Tia Maria Matcha Ritual
Mix two teaspoons of sugar and one teaspoon of matcha powder in a dish. Chill your glass for 10 minutes or wait until you have moisture on the glass. Dip the glass rim into the mix of matcha powder and sugar. Fill the glass with ice and add Tia Maria Matcha
- 40 ml Tia Maria Matcha
- 40 ml Vodka
Create your perfect green matcha rim on half of a coupe or martini glass. Pour Tia Maria Matcha and vodka into a cocktail shaker. Top up the shaker with ice. Shake the ingredients together. Pour in the contents of the shaker using a strainer and sieve into the glass.
The new liqueur is available now through the US and will be available in the UK later this summer
For more information, go to tiamaria.com