Global Tequila brand Don Julio is expanding its portfolio of luxury offerings with the introduction of Tequila Don Julio Rosado.
Aged for at least four months in Ruby Port wine casks from the Douro wine region of Portugal, the expression imparts a light fruit finish and delicate pink hue.
With notes of creamy strawberry, ripe raspberry, dried plum, roasted caramel and a touch of rich cocoa, Rosado is a unique and deliciously smooth tequila.
“At Tequila Don Julio, we strive to evolve our flavour profiles and offerings to delight the ever-expanding palettes of discerning tequila drinkers,” says Christina Choi, Senior Vice President of Tequila, DIAGEO North America.
“Most people enjoy luxury tequila in the evening – with Rosado, we are enticing people to call up their friends to enjoy a luxury tequila drinking experience during the daytime with a delicious Rosado cocktail and a fabulous elevated vibe,” Choi explained.
The new creative campaign, created by the community, is about bringing the night to the day and transports you through the Tequila Don Julio Rosado world to a utopic place with some magic.
Filmmaker Tanu Muiño, who brings an unparalleled love for her craft to the film, shares, “I was thrilled to partner with Tequila Don Julio on this ambitious new campaign.
“They gave me such artistic freedom, allowing me to draw inspiration from architecture, bold artists that have influenced me along my creative journey and so much more,” she explained. “The world we created for the new Tequila Don Julio Rosado is striking and colourful. It was a great experience to push boundaries and make something so original together.”