Mexican Tequila brand Don Julio has released a new expression, Alma Miel, inspired by the agave honey that comes from the heart of the 100% Blue Weber Agave.
Continuing the founder Don Julio González’s mantra to uphold an unparalleled devotion to craft and product, the expression is a unique blend of Blanco tequila distilled with oven-roasted agave honey and Añejo tequila that has been aged for at least 14 months and finished in Crémant du Limoux wine casks from the Limoux region of France.
Luxuriously smooth, with honeyed aromas, the liquid benefits from the addition of oven-roasted agave honey during the distillation of the Blanco tequila.
“Our love for the craft is what keeps Tequila Don Julio at the forefront of luxury tequila and a force when it comes to sharing some of the most exceptional expressions with the world,” says Christina Choi, Senior Vice President of Tequila at Diageo North America.
“With the launch of Tequila Don Julio Alma Miel, we hope to inspire tequila lovers who are exploring new innovations as we pay tribute to the spirit of Mexico through the agave plant.”
The invreased roasted agave notes in Alma Miel are combined with notes of agave honey, spiced orchard fruit, creamy caramel, and rich roasted agave.
To celebrate the launch, Don Julio has joined with Mexican singer-songwriter, Christian Nodal to explain how he lives how he lives Por Amor in the brand’s new creative film launching in early February. Additionally, the singer will help curate a national dinner series that blends Tequila Don Julio Alma Miel with a fusion of Mexican rhythms and sounds, and delicious food that will tantalize the taste buds, to create sensorial and meaningful experiences.
“As a musician, I am always looking for new and creative ways to connect and inspire people through Mexican culture,” says Nodal.
“I am proud to partner with Tequila Don Julio as they continue to push boundaries in innovation with the launch of Tequila Don Julio Alma Miel and showcase modern Mexico through the elements that connect us, like music and taste,” Nodal continued.
Available initially in selected markets, Alma Miel will be released across the US in the coming months.