International Vodka brand Smirnoff is launching a new flavoured vodka in the United Kingdom, dubbed Raspberry Crush. With a deep red colour and bright, eye-catching, turquoise labelling, the new offering is set to hit shelves on July 12.
“The launch of Smirnoff Raspberry Crush is a big step towards further invigorating and adding excitement to the vodka category,” said Head of Smirnoff Nick Payman. “Smirnoff, a renowned and trusted brand, is perfectly placed to do this as well as recruit new audiences to vodka. The vibrancy of the new pack and liquid, from its colour to its taste, will provide maximum shelf stand out and menu appeal for the trade to capitalise on.
“The new launch provides consumers the opportunity to enjoy vodka serves at a wide range of events, from casual, early evening occasions to elevated experiences and get-togethers, and focuses on creating fun, delicious serves.”
The launch of Smirnoff Raspberry Crush will be supported with a £2.93m marketing investment to “disrupt the market and make a distinctive entrance to the category.”
For more information, go to Smirnoff.