Inspired by her love of Tequila, Pretty Little Liars star Shay Mitchell has co-founded a new canned sparkling drinks brand, called Onda.
Onda is made with blanco Tequila from an unnamed woman-owned distillery in Jalisco, Mexico. The range consist of two flavours: lime and grapefruit. Each 355ml can is bottled at 5% ABV, contains 100 calories and is free from sugar or carbohydrates. The Tequila is mixed with sparkling water and ‘real’ fruit juice to create a drink that tastes “light and refreshing with just a hint of Tequila’.
Canadian actor Mitchell, who is chief brand officer, aims to “elevate the ready-to-drink alcohol space with a new take on their favourite drink. Tequila soda is hands down my favourite drink, and I’m really excited about the opportunity to create a beverage brand that is rooted in quality and shared experiences,” said Mitchell.
Onda was inspired by the “surf style” of Los Angeles in the 1990s. It is said to stand out in a “sea of white cans” with its “vibrant” design and orange-coloured branding.
The brand has launched in partnership with 25 Madison, a New York City-based venture firm, which incubates companies and backs startups. Onda has raised more than US$1 million in venture capital funding from 25 Madison and other strategic investors.
In addition, the brand has launched Onda Beach Club, a social community and virtual space during the current Covid-19 climate. Members can gain exclusive access to the Onda brand, including promotions, new products, merchandise and future creative projects and collaborations.
For more information about Onda, go to drinkonda.com