Celebrity owned rum brand SelvaRey is releasing a Coconut expression which they hope will elevate every Piña Colada from Miami to Honolulu.
Made from an incredibly smooth, two-year-aged rum, the luxury spirit is infused with a velvety coconut essence, which promises to forever raise the bar in the coconut rum category and the world of tropical cocktails.
“Rum is really synonymous with joy. Anyone holding a good rum cocktail is exactly where they want to be,” said brand owner Bruno Mars. “That’s what I wanted people to feel with this campaign. And SelvaRey Coconut delivers the ultimate drink every time. It’s hands down the best coconut rum you’ve ever tasted. Who wouldn’t be happy with a SelvaRey Piña Colada in their hand?”
The release coincides with the first instalment of the brand’s vibrant new campaign, ‘Tropical Luxury, Wherever You Are’. Mars’ fellow brand owners and long-time collaborators – superstar Anderson .Paak of Silk Sonic, Grammy Award-winning songwriter James Fauntleroy, and Oscar and Grammy Award-winning producer D’Mile – all contributed to the campaign.
Mars directs and stars in the flagship video together with .Paak, while Fauntleroy provides the vocals for the jingle.
For more information, go to selvarey.com