World of Wonder and RuPaul, the multiple Emmy-award winning team behind the “RuPaul’s Drag Race” global franchise, are serving up three new flavor additions to the House Of Love premium canned cocktail and mocktail line.
Inspired by the culture-shaping “Drag Race” franchise, the new House Of Love cocktails and mocktails are launching this month, just in time for Season 16 of RuPaul’s Drag Race.
The new flavors include two low ABV, 100 cal selections alongside a 0% ABV mocktail to serve the growing demands driven by Gen Z and millennial consumers.
In true Drag form, the brand is debuting its beverages with a “dry and dirty campaign,” bringing irreverence into the wellness trend with a line up of mouthwatering new flavors.
Vodka Soda Citrus: This perfect vodka soda, bursting with citrusy goodness, is made with premium vodka, lime juice, and natural flavors. (100 cal, 4% ABV)
Passion Fruit Margarita: Made with Authentic Tequila and natural Passion Fruit flavor, this margarita pairs well with tropical vacations, forgetting your ex-boyfriend, and nights out with your best Judys. (100 cal, 4% ABV)
Totally Tropical Mocktail: This tropical mocktail, featuring natural guava, passion fruit, and citrus flavors, is the one – totally. Best paired with valley girl energy and long walks on the beach. Ru’s new House Of Love fav!
“We are pleased as punch to provide even more delicious offerings from the House Of Love! After selling out the product at DragCon LA, we wanted to meet the demand for both mocktails and lower-calorie options. House Of Love pairs best with season 16 of RuPaul’s Drag Race – cheers!” said World of Wonder co-founders Fenton Bailey and Randy Barbato.
Built on the cult following of the brand, House Of Love, the cocktail/mocktails will debut with sampling flavors at RuPaul’s Drag Race viewing parties and bars across NY, NJ, LA, Chicago, Vegas.
House Of Love cocktails and mocktails are available for purchase in fine liquor stores in major markets across the US
For more infomation and direct to consumer, go to houseoflovecocktails.com.