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RACEHORSE INSPIRED BOURBON LAUNCHES IN UK Into The Mix

RACEHORSE INSPIRED BOURBON LAUNCHES IN UK

September 30,2022

Sometimes it takes a racehorse, a sea voyage and a reduction in tariffs to create the perfect Bourbon Whiskey.

Never Say Die, the world-first Bourbon inspired by the legendary tale of the namesake racehorse, is launching its flagship product today for the UK market.


The Barrel Strength Bourbon has been distilled and matured in Kentucky before embarking on a six-week trip across the Atlantic, where it was then matured in barrels in Derbyshire to give it a unique, British finish.

Exposure to the ocean air during Never Say Die’s six-week maritime voyage combined with the contrasting climates between Kentucky and the UK results in a unique flavour profile with lively spice and citrus notes that melt into vanilla, leather and caramel, concluding with a lasting smooth finish.

The brainchild of world-class Bourbon distillers Pat Heist and Shane Baker, Never Say Die was inspired by the infamous racehorse of the same name, which following a traumatic birth was revived with a shot of whiskey. Three years later and at odds of 33-1, Never Say Die became the first American-born horse in 70 years to win the Epsom Derby in front of 250k spectators, which included Queen Elizabeth II and Sir Winston Churchill.

With production beginning in 2017, its long-awaited launch was only made possible when crippling 25% whiskey tariffs on US imports were reversed as a result of the campaigning efforts of the team and the Bourbon Alliance which was co-founded by Never Say Die director Martha Dalton.

“The process of bringing Kentucky Straight Bourbon in original barrels across the ocean to further mature in England has never been done before,” explained Dalton.  “We are incredibly proud of what we have achieved, creating a world-class whiskey that is rooted in Kentucky provenance but with an undeniably English character.”

Pat Heist, Never Say Die’s Master Distiller, added: “Our philosophy is only to produce the best and most interesting whiskey possible for drinkers worldwide. As such, Never Say Die is made using only the finest ingredients. Our custom mash bill has been designed to highlight the essence of the small grains with consistency, using carefully selected local grains. It is a pioneering sweet mash which results in a smoother, more flavourful whiskey.

We also use high-quality, mineral-rich limestone-filtered water sourced from the deepest aquifer in Kentucky. We add our Bourbon whiskey to well seasoned, charred American Oak barrels and tuck them away to mature to perfection for up to four years in Kentucky before it embarks on the final leg of its journey across the ocean to the White Peaks Distillery in Derbyshire to finish”.

For more information go to neversaydiebourbon.com

 

 

RACEHORSE INSPIRED BOURBON LAUNCHES IN UK Into The Mix

THE LOST EXPLORER EXPANDS WITH RELEASE OF ITS FIRST TEQUILA

February 27,2024

Mexican Mezcal brand The Lost Explorer has expanded its range and Agave focus with the release of its first Tequila.

Created by maestro tequilero Enrique de Colsa (formerly head distiller of Diageo’s Don Julio), the Tequila is produced in small batches at its distillery in the lowland valleys of Amatitán, Jalisco.


“In The Lost Explorer, I found people with my values and principles, with my way of doing things, and today it’s become a reality… being together to launch a new tequila with new flavours, new aromas, and a completely new level of excellence,” said De Colsa.

The Lost Explorer’s inaugural line of tequilas works with local farmers to ensure a high calibre of agave plantings and regenerative harvesting practices.

The first launch will be a blanco tequila which will be available in the US, Mexico, UK and Europe from April onwards.

For more information, go to thelostexplorermezcal.com or connect with the brand on socials.

RACEHORSE INSPIRED BOURBON LAUNCHES IN UK Into The Mix

ABSOLUT CREATES NEW RTS COCKTAILS LINE

February 26,2024

Global Vodka brand Absolut has entered the Ready-To-Serve (RTS) category with two new expressions aimed at ease of entertainment.

To launch the new Absolut Cocktails line, the brand is releasing two flavours, Vodka Mojito and Raspberry Lemonade, both designed to deliver bar-quality cocktails in a convenient format.


“With prepared cocktails as the fastest growing spirits category, trending to overtake wine and spirits this year, we’re excited for Absolut to enter into the Ready-to-Serve space officially,” said Reshma Dhati, Senior Brand Director of Marketing, Absolut.

“We’re giving time back with family and friends without sacrificing on-the-bar quality cocktails that Absolut is known for.”

PIN IT

Bottled at 15% ABV, the Absolut Cocktails expressions have a light and sweet twist and offer a convenient multi-serve format (5 servings per bottle) that’s perfect for sharing or enjoying at home – on the rocks or chilled neat.

For more information, follow the brand at @absolutus.

RACEHORSE INSPIRED BOURBON LAUNCHES IN UK Into The Mix

DEWAR'S LAUNCHES MIZUNARA OAK FINISHED 21 YEAR OLD WHISKY

February 22,2024

Scotch Whiskey Blenders Dewar’s has introduced the newest iteration from its award-winning Double Double series, Double Double 21-Year-Old Mizunara Oak Cask Finish.

Finished in Japanese Mizunara Oak casks, the expression brings together the distilling traditions of Japan and Scotland, creating a rare blend that captures the essence of the two cultures.


“The journey of creating this expression has been an exploration of flavours and craftsmanship, said Stephanie Macleod, Master Blender for Dewar’s. “Together, my team and I introduced a distinctive twist to our award-winning DEWAR’s Double Double 21-Year-Old by finishing it in Japanese Mizunara Oak casks, creating a new and exciting whisky.

Unlike American oak, Mizunara Oak requires more than 200 years to reach maturity and does not grow straight, posing a unique challenge in the process of forming it into casks. The resulting liquid, however, has an intriguing balance of succulence, purity, and smoothness.

“This latest iteration in the Double Double Series is a testament to our commitment to delivering unparalleled experiences to our connoisseurs,” Macleod continued.

Bottled at 46%, the expression features a balance of tasting notes, with the Oak imparting subtle hints of sandalwood and coconut, contributing to a smooth mouthfeel. The finish leaves behind a sweet, clean taste with a touch of creamy vanilla.

“The unveiling of Dewar’s Double Double 21-Year-Old Mizunara is a toast to change and growth,” explained Brian Cox, Vice President of Dewar’s North America. This release reflects our steadfast dedication to crafting exceptional whisky experiences that bring people together and harmonise tradition and innovation.”

For more information, go to dewars.com or connect with the brand via FacebookInstagram & YouTube.

RACEHORSE INSPIRED BOURBON LAUNCHES IN UK Into The Mix

THE MACALLAN RELEASES NEW HOME COLLECTION EXPRESSION

February 21,2024

Scottish Whisky distillers The Macallan has released the second edition in its limited annual release series Home Edition, which seeks to showcase the natural beauty of the birthplace of the brand.

Inspired by the extraordinary natural beauty of The Macallan Estate, River Spey release celebrates the 1.5-mile stretch of water that flows gently through the Estate and is an enduring source of inspiration.


The expression offers rich hints of raisins, treacle sponge and fruit on the nose, accompanied by velvety notes of sultana, butterscotch and chocolate on the palate before giving way to a medium finish with toasted oak spice.

In collaboration with photo-realist artist Michelle Lucking, River Spey is presented in a unique pack featuring a watercolour painting that exquisitely captures the River Spey in its majestic winter beauty.

Lucking used naturally pigmented pastels to create a suite of six original paintings of the River Spey, bringing the water to life with an intensity and exceptional realism which exquisitely captures the light and movement of the great river.

“Water, for me, is a constant source of inspiration,” explained Lucking. “I wanted to convey the importance not just of the river itself but all its elements, the pebbles, the amazing autumnal colours in the surrounding landscape–from the soft yellows and ambers to the burnt umbers and deep treacle tones–hues that I had seen reflected in the natural colour of the whiskies.

Creating something of beauty takes patience,” Lucking continued. “I like to recreate all that fine detail with natural pigmented pastels. Layering and layering, creating all the different blends of colour, getting finer and finer so you end up with this incredible fine detail, and that’s something you can never rush. A lot like creating whiskies here at The Macallan–it takes time.”

Steven Bremner, Whisky Maker at The Macallan, said: “Crafted from a combination of European oak sherry seasoned casks, American oak sherry seasoned casks and refill casks, The Macallan Home Collection, River Spey embodies the dedication to incomparable craftsmanship and creativity, which The Macallan is renowned for.

The Macallan Home Collection, River Spey brings together our time-honoured traditions and our continual inspiration from the nature that runs through The Macallan Estate and offers our community–at home and around the world–a unique insight into what makes our whiskies so exceptional through different aspects of our home.”

Home Collection, River Spey is sold together with a set of three limited edition giclée art prints by the artist Michelle Lucking, exclusively available on The Macallan e-Boutique at https://usshop.themacallan.com/products/home-collection-river-spey.

Members of The Macallan Society will receive priority access to the new release. Consumers interested in joining The Macallan Society can visit https://www.themacallan.com/en-us/the-macallan-society.

RACEHORSE INSPIRED BOURBON LAUNCHES IN UK Into The Mix

EL DORADO LAUNCHES ITS FIRST HIGH ESTER RUM EXPRESSION

February 16,2024

Guyanan Rum brand El Dorado is introducing a new high ester blend Rum, ‘La Bonne Intention (LBI) / Diamond High Ester (DHE)’.

Set to be the first of nine, this new expression celebrates the depth and versatility of Demerara rum-making and offer enthusiasts an opportunity to explore the vast spectrum of flavours from Demerara Distillers Limited’s 14 operating stills.


Both rums (LBI and DHE) were distilled back in 2012 and aged in ex-bourbon casks before being blended together and bottled.

Released at cask strength, this blend of rum has never-before been released to the public, high-ester rums were previously used to add flavours to other rums as a minor component.

La Bonne Intention (LBI) comes from the multi-functional French Savalle Still. This four-column metal still was inherited back in the 18th century, on the West Coast of Demerara. The expression is a medium-bodied rum with a distinct honeyed profile and was first produced on the now-closed La Bonne Intention Estates on the East Coast of Demerara.

The Diamond High Ester (DHE) marque is produced by one small John Dore Double Retort Pot Still, that dates back to 1950 and is one of its kind at the Diamond Distillery in Demerara, Guyana. This high ester experiences a lengthy production process, with fermentation taking place over several months, and distillation at both a very slow rate and a very high reflux. The result is a marque with ester levels in excess of 1500g/hL.

The rum provides aromas of figs and star-fruit with the infusion of spices such as cinnamon, clove and vanilla that are balanced by mellow aromas of toffee and honey with subtle undertones of banana.

On the palate, a concise introduction to orange peel is followed by clove, dark chocolate, and hints of burnt caramel which will transition to a softer honeyed profile before finishing with a spicy leather aroma.

For more information, go to theeldoradorums.com.

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