Blended whisky brand Pure Scot has entered the ready-to-drink category with two expressions, including the “world’s first” canned Scotch and tonic water.
“Pure Scot has been growing in Australia with many of our top bars now reaching for our whisky to create cocktails that take advantage of Pure Scot’s flavour profile,” said Will Pitchforth, head of commercial at Pure Scot
“With the shift towards more at-home consumption, we decided to bring some of our favourite recipes to consumers in a ready-to-drink format. Pure Scot and tonic is the world’s first Scotch and tonic ready-to-drink cocktail, for a light and refreshing long drink that we know will bring Scotch to a whole new group of drinkers.”
The Scotch and tonic RTD is made with the classic Pure Scot blended Scotch whisky, which has a distinctive honeyed flavour, and a citrusy tonic water.
The Pure Scot Virgin Oak & Smoked Cola is made with ‘all-natural’ cola and Pure Scot Virgin Oak, a ‘spicy and complex’ whisky.
The ready-to-drink category has witnessed an influx of new products over the past year, however very few of them have been whisky-based.
For more information go to purescot.com