Irish Whiskey brand, Proper No. Twelve Irish Whiskey has announced announced an addition to its portfolio with the release of Irish Apple.
Founded by MMA champion Conor McGregor and co-founders Audie Attar and Ken Austin, the brand is looking to continue to disrupt the industry with this expression which has tasting notes of warm caramel, oak, and browned butter, all ending with a proper smooth finish.
“I’m thrilled to announce the release of Proper No. Twelve Irish Apple,” said McGregor. “This new product and its magnificent flavor profile will crush the competition.
“We have worked on this liquid for years and have combined my award-winning whiskey that my fans know and love with delicious notes of crisp and juicy Irish apple with a smooth finish like no other. Proper No. Twelve Irish Apple is liquid gold and I’d never settle for less.”
Looking to create a new gold standard in the Flavored Whiskey category, the brand recommends that Irish Apple is best served neat, on the rocks or in a proper cocktail.
“Our brand has seen huge success around the world since its launch. We will continue to parlay that success by giving back and supporting First Responders around the world,” said Ken Austin, co-Founder of Proper No. Twelve Irish Whiskey
For each case of Proper No. Twelve Irish Whiskey and our new Proper Irish Apple sold, the brand is looking to donate five dollars to First Responder organizations around the world. With the brand looking to donate $5 per case on all products up to $1,000,000 annually, the brand has so far contributed $1.9 million to a variety of organizations.
Fans interested in getting a first taste of Proper No. Twelve Irish Apple can enjoy a shot during the Proper No. Twelve St. Patrick’s Day Pub Crawl in major cities across the U.S. Check out the Pub Crawl Tracker here.
For more information, go to properwhiskey.com.