UK-based producer Portobello Road Gin is expanding its range beyond juniper spirits with the launch of four new vodka expressions.
Born out of supply chain problems during the pandemic, the distillery, which is now trading under the name Portobello Road Distillery, has released the vodkas in reaction to the growth of the premium flavoured vodka category.
Tom Coates, Portobello Road Distillery’s brand director, said: “With few exceptions, [the] explosion of flavour and colour has largely been confined to the gin category. However, it was only a matter of time before a similar trend transcends to other spirits categories and vodka has already started to see the shoots of this growth.
“At Portobello Road Gin, we have always been extremely careful on ensuring all our brands are juniper forward, and we are really excited to experiment with new, natural and innovative flavours in vodka.”
The four 40% ABV expressions are Potato Vodka, Golden Madagascan Vanilla Vodka, Calabrian Bergamot Citrus Vodka and Toasted Coffee Bean Vodka.
The unflavoured Portobello Road Potato Vodka is described as creamy, rich and soft, while the Golden Madagascan Vanilla Vodka is flavoured exclusively with Madagascan vanilla pods.
The Calabrian Bergamot Citrus Vodka uses bergamot zest, and is recommended in place of gin in some classic cocktails, while the Toasted Coffee Bean expression is made by steeping Colombian coffee beans in the spirit for 24 hours, then redistilling the liquid so that it becomes clear.
Portobello Road Distillery also plans on introducing an Amalfi Lemon Vodka, an Asparagus Vodka and a Watermelon Vodka in early autumn.
For more information go to portobelloroadgin.com