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PHOTOGRAPHER MERT ALAS RELEASES SEVENTY ONE GIN Into The Mix

PHOTOGRAPHER MERT ALAS RELEASES SEVENTY ONE GIN

July 13,2021

London-based fashion photographer Mert Alas has launched a new gin influenced by perfume-making techniques.

Made in Rotterdam, Seventy One Gin was created in collaboration with master distiller Steve Wilson, the former president of Diageo Reserve. Botanicals used in the expression include juniper, angelica, lemon, damask rose, grapefruit and cinchona, which are individually distilled using techniques such as cold infusion, slow infusion, vacuum and copper pot distillation.

The gin is then matured for 71 days in three types of oak virgin casks from Spain, PX Sherry barrels, and French oak. Finally, a distillate of the night-flowering cactus Selenicereus grandiflorus is added to the blend. Grown in extreme conditions, this rare and unusual flower only blooms at night for a few hours once a year

“For me, Seventy One Gin is about reconstructing the idea of what gin means today,” said Mert Alas, who is one half of the photography duo Mert + Marcus, and is known for his celebrity portraits and high-end fashion campaigns.

“I Am obsessed with masterful creations that hold a sense of the strange and beautiful. Seventy one gin is not a spontaneous beauty, it is a carefully meticulous beauty.”

On the nose, the gin is said to deliver layers of “fresh ripe green notes to warm, earthy aromatics, and a distinctive sweetness,” with the addition of the night-flowering cactus lending “a potent vanillin bouquet.” It is caffeinated due to the addition of guayasa tea leaves, and its time in oak gives the liquid an amber colour.

For more information, go to seventyonegin.com

PHOTOGRAPHER MERT ALAS RELEASES SEVENTY ONE GIN Into The Mix

MARTINI & ROSSI LAUNCHES NON-ALCOHOLIC APERITIVO RANGE

January 24,2022

Italian winemakers, Martini & Rossi, has introduced its premium range of Non-Alcoholic Aperitivo*, presenting a balanced and sophisticated, moderate approach to yearlong consumption.

Available in two fresh tasting and distinct flavors, Martini & Rossi Non-Alcoholic Floreale contains a refreshingly light tasting and botanical flavor profile, paired with delicate notes of Chamomile. Martini & Rossi Non-Alcoholic Vibrante offers a fruity, balanced Aperitivo option, with notes of Italian Bergamot Oranges.

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Born out of a heightened desire for mindful cocktails that are brimming with vibrant flavour, the range offers an ABV of less than 0.5% alcohol and contains no artificial ingredients or flavorings. Both variants are gluten free and made without compromise, with the alcohol being gently removed and naturally infused with a masterful blend of botanicals from around the world.

Marking the heritage brand’s 100th year anniversary of becoming the first Italian company to export a non-alcoholic vermouth to the U.S., with its non-alcoholic Sparkling vermouth and Dry vermouth, Martini & RossiI is no stranger to the no/low alcohol trend that has boomed over the past few years.

According to data from the Martini & Rossi parent company, Bacardi Limited, and its 2022 Cocktail Trends Report, 58% of individuals globally are drinking more non-alcoholic and low-ABV cocktails in comparison to the previous year.

“We are so excited to debut our Martini & Rossi Non-Alcoholic Aperitivo,” said Fabio Raffaelli, Martini & Rossi North American Brand Ambassador. “Awareness is growing that you no longer have to compromise on taste to enjoy no-to-low proof cocktails.

“More people are introducing moderation into their lifestyle and finding new ways to host and celebrate with friends, while also adopting a more mindful approach to spirits. These options are the perfect addition to any cocktail-lovers’ drinks cabinet and something that everyone can enjoy.”

In support of the art of mindful drinking, Martini & Rossi introduces its Mindful Hosting” cocktail kit in collaboration with Cocktail Courier, featuring Martini & Rossi Non-Alcoholic Aperitivo Floreale and Vibrante. The kit includes everything you will need to enjoy 16 non-alcoholic cocktails, including glassware and “The Good Spirited Mindful Hosting & Cocktails Guide” created by family-owned Bacardi.

For more infomation, go to martini.com

PHOTOGRAPHER MERT ALAS RELEASES SEVENTY ONE GIN Into The Mix

SYDNEY BAR DULCIE'S RELEASES SPIRITED GIN EXPRESSION

December 16,2021

Kings Cross based Bohemian bar, Dulcie’s has celebrated its third birthday with the release of its first gin expression, Darling Gin.

Created in collaboration with Mobius Distillery, the gin has been designed as a bartender’s gin to work in gin-forward drinks like the Martini and other classic gin cocktails.

Bottled at 44% (which is the street number along Darlinghurst Rd where the bar is located), the gin offers a different approach.

“This gin may not be for everyone but we wanted to create a spirit that showed that gin does always need to be delicate,” said owner, Brandon Martignago. “It’s a gin that sings, no matter what drink it’s in, due to its bolder, gourmatic flavours, with smoky, oily undertones.

Reflecting the nature of the street after which its named, the Darling Gin has been made in a London Dry style with Elderflower, Lavender, fresh Orange peel, Macadamia and Cardamom.

For more information, go to dulcieskingscross.com.au

PHOTOGRAPHER MERT ALAS RELEASES SEVENTY ONE GIN Into The Mix

OUTLANDER STAR SAM HEUGHAN UNVEILS SASSENACH TEQUILA

December 15,2021

Outlander star Sam Heughan has announced the launch of a new Tequila brand, Sassenach Tequila.

The Scottish actor launched a whiskey under the same Sassenach brand last year.

Heughan took to Twitter to announce the new offering, writing, “It’s Here! So thrilled and so excited to introduce our latest Sassenach Spirits baby!

To create the Tequila, Heughan teamed up with El Tequileño Master Distiller, Antonio ‘Tony’ Salles to create a new limited edition Sassenach Select Tequila.

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“In our journey to identify unique spirits from around the globe, a couple of years ago, I met and became friends with the brilliantly talented and 3rd generation master distiller Tony Salles and the El Tequileño team.

“We were welcomed into their family and community, discovering we shared a passion that runs deep. We talked, laughed and explored the Mexican landscape, despite being from different continents, we agreed on the same vision of craftsmanship and quality.”

Sassenach Select Tequila is a Double Wood Reposado. It is handcrafted using agave from the Highlands of Jalisco and mineral-rich water from El Volcán de Tequila and distilled in traditional copper pot stills. It is aged for two years in American oak barrels and finished in French oak barrels.

It is “the perfect blend of our cultures and passion, a partnership steeped in tradition, heritage, and a love of good tequila!,” said Heughan. “El Tequileño’s long legacy of producing award-winning tequila and The Sassenach Spirits’ fresh look at award-winning whisky have yielded the perfect friendship, resulting in this unique The Sassenach Select limited batch.

“I’m proud of our new baby. We hope you enjoy [it] as much as we did creating it,” he continued

“Learning about the process behind creating The Sassenach whisky, and hearing stories of Scotland has been an inspirational experience for me, added Salles. “The Scottish and Mexican cultures have many similarities — both have great pride in their countries, deep-rooted histories, and of course, a great passion for producing their national spirits.”

For more information on Sassenach Spirits, go to sassenachspirits.com – Sassenach Select Tequila is currently available via ReserveBar.

PHOTOGRAPHER MERT ALAS RELEASES SEVENTY ONE GIN Into The Mix

JIM BEAM RELEASES LIMITED-EDITION BOURBON CREAM

December 10,2021

This holiday season, Jim Beam is helping you ring in the festivities with its new Jim Beam Bourbon Cream — a rich, celebratory beverage best enjoyed with those who matter most.

Jim Beam Bourbon Cream combines sweet, velvety cream liqueur with the world’s finest Kentucky Straight Bourbon Whiskey. The result is a balance of delicious cream complemented by bourbon notes of vanilla, caramel and oak, making it the perfect drink to add holiday “spirit” to all your gatherings this season.

To celebrate the launch of its limited-edition Bourbon Cream, Jim Beam is unveiling a holiday-focused campaign titled “Get to the Good Stuff,” with actress and bourbon fan Emily Hampshire to create social content and share how she plans to “Get to the Good Stuff” this holiday season.

Jim Beam is also creating a limited number of kits available for purchase, which feature items to help you “Get to the Good Stuff.” The kits will be available first-come, first-served to legal-drinking-aged consumers at JimBeam.com/GetToTheGoodStuff and will include:

“Jim Beam has been bringing people together for life’s everyday moments, as well as the most meaningful ones — like family time over the holidays — for over 200 years. ‘Getting to the Good Stuff’ means more meaningful moments with family and friends, and Jim Beam Bourbon Cream is the perfect cocktail pairing to savour these moments,” said Veronique Mura, vice president of marketing for Jim Beam at Beam Suntory.”

At 15% ABV (30 proof), Jim Beam Bourbon Cream is best enjoyed over ice or in a Jim Beam Bourbon Cream Hot Chocolate. At 15% ABV (30 proof), it has a suggested retail price of $19.99 for 750mL and is now available for a limited time only at select retailers nationwide.

For more information, visit jimbeam.com.

PHOTOGRAPHER MERT ALAS RELEASES SEVENTY ONE GIN Into The Mix

AUSTRALIA'S THE GOSPEL WHISKEY LAUNCHES IN USA

December 10,2021

Melbourne Distillery, The Gospel has launched its Straight Rye Whiskey in the US. After much success in its local market as well as in France, Germany, the UK, Hong Kong and China, The Gospel marks its US launch in over 29 states.

Bringing together traditional American whiskey history with its Australian culture and environment, The Gospel is made from 100% Australian unmalted rye and is the first Australian whiskey that is legally labelled as ‘Straight’ as it is made to the strict distillation and maturation process required that is typical of American whiskeys.

Launched in September 2019, The Gospel’s Straight Rye Whiskey is double distilled and aged for two years in charred, new American oak barrels sourced from Kentucky, where the oak is obtained from a single forest.

They source their rye grain from a single farm in the Murray Mallee region of South Australia, one of the driest regions of the driest country in the world. Coupled with Melbourne’s dynamic climate, the small and dense rye grain from this area produces a unique rye whiskey unlike any other – grain-forward and full of the cereal character of the soil from which it originated.

“We are thrilled to be launching our whiskey in the US,” says Andrew Fitzgerald, co-founder of The Gospel. “We believe we are perfectly marrying two cultures, and bringing our expertise to the forefront with a unique whiskey, one that is distinctly flavorful, with a grain-forward character and stronger oak influence. It is a true Melbourne whiskey that reflects the city of where it has been made while paying homage to the heritage of rye whiskey in the States.”

With a resurgence of cocktail culture across the globe, The Gospel aims to bring rye whiskey to the forefront yet again, to be used as the base for the classic cocktails as they were originally created – from the Manhattan to the Old Fashioned and more.

The Gospel Straight Rye Whiskey is full-flavoured rye with medium body and intensity – perfectly balancing the rye spice and vanilla oak influence.

For more information, go to thegospelwhiskey.com

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